Searchspring vs. Yext

SearchSpring has improved our conversion rate on our website in just the few weeks we've had them on the site. It is obvious that the improvements will continue over time with the incremental increases in traffic every week.

Incentivized

Yext is great for bigger clients. If your client has a franchise of any kind, or even multiple locations, that's an ideal use case. For smaller clients, with one location that doesn't change a lot, Yext isn't as viable, and the effort to update maybe ten or fifteen listings would be worth it.

Incentivized

• Customize search results pages - ability to add banners or other visual creative for search results pages based on specific queries.
• Easily badge products - set thumbnail badges to show specific messages on search results pages; allows for easy identification of items on sale, featured items, or items that may be eligible for free shipping.
• Easily merchandise search results pages - can be done on a per-query basis.

Incentivized

• Making sure our location data is correctly being understood by Google.
• Taking into account best design principles for our pages layout.
• Staying on top of Google best practices so we don't have to.
• Building a very robust place for us to store all our location information.
• Solid integrations with some of our other key partners, for example Olo, Punchh.
• Being a very good partner for us, our Client Success Manager is exceptional.

Incentivized

• Would like to see 4-Tell and Search Spring in one dashboard.
• Dream: Using customer demographic data plus past purchases plus browsing history to recommend products (machine learning), ability to easily manually connect specific products that the algorithm may not catch, for example, earrings and necklaces in the same style, accessory type products, etc. We would want this to work so that relating a product to another automatically works in reverse (currently it has to be done for both items).
• Ability to create custom landing page results that do not show "search results for ____" at the top
• A/B testing
• Exempting campaigns from global rules/banners.
• Advanced facet ordering logic.
• Advanced/dynamic facet labeling.

Incentivized

• Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry.
• Annual contracts limit flexibility for smaller companies
• The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation

Incentivized

Yext is pretty easy and straightforward to utilize out of the box. While I work for a digital marketing agency, and this is second nature to me at this point, I do believe the average SMB owner with zero digital marketing experience could be a proficient Yext user within 1 hour or so of usage. It's easy

Incentivized

We have a monthly phone call with our account manager, and she is available for calls in between as well. She has always been accessible. Working with her has been easy and she has provided training where needed. She is proactive in making sure we have everything we need and feel comfortable with the platform.

Incentivized

We are a larger company with 26 locations, so we may receive additional attention. But they are always quick to answer our calls or emails. I rarely need support as the software delivers as promised. I will say their staff thus far has been very knowledgable about Yext and some lesser-known features. For us, they really understand our needs and why I'd be asking for certain solutions.

Incentivized

We reviewed multiple providers 5 years ago before making the switch to Search Spring. While I can't recall the providers we reviewed we have been very happy with Search Spring. We appreciate the transparency to their product roadmap and their acquisition of 4-Tell to improve their product recommendations engine.

Incentivized

Before Yext, I used Moz Local to manage our business listings. Moz Local had fewer listing platforms included with their service. For example, Moz Local did not include Yahoo, and we had issues with inconsistent Yahoo listings. We ultimately switched to Yext and it's been a good fit for us.

Incentivized

• We lost CVR when we first moved to Nextopia, however we have steadily recovered this over time

Incentivized

• Yext has absolutely strengthened our SEO performance and has driven leads that perform extremely well.
• Yext has improved our consultation show rate because all of the clinic information for each of our locations is accurate no matter which website our clients are using to search for the clinic info.
• Yext has allowed our organization to ensure the correct phone numbers are listed across the web, which increased the number of inbound leads that come into our Call Center.

Incentivized