#1 most frequent
United States of America
82.5%8,281 installations of 10,036
What is Yext?
Yext is a digital experience software provider headquartered in New York, New York.
Categories & Use Cases
Media
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Screenshot of Yext Knowledge Graph
Top Performing Features
Role-based user permissions
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 8.2
API
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
Category average: 8.2
Conversion tracking
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
Category average: 7.9
Areas for Improvement
Content classification
Groups content into logical clusters.
Category average: 8.2
Cloud enablement
The ability to create, deploy, and operate IT resources and infrastructure on the Cloud.
Category average: 8.5
SEO support
The CMS helps users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.
Category average: 7.3
Who Buys & Uses Yext
#2 most frequent
Japan
6.3%633 installations of 10,036
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
4.3%428 installations of 10,036
Helps me manage numerous business listings with ease
Use Cases and Deployment Scope
We use Yext to manage our web listings across multiple platforms. Trying to manage all of the web listings individually is a major challenge. With Yext, we have the ability to manage these listing in one location. When we relocate one of our branches and need to update the physical address, we simply update the address in Yext, and the address change is pushed to the other platforms.
Pros
- Single point of management
- Platform is easy to navigate
- Updates are pushed in real-time
Cons
- Making updates on the Google Business profiles through Yext seems challenging. I manage the Google Business updates directly on that platform and disable the push notifications for that service in Yext.
Return on Investment
- Consistency in business listing management - without Yext, we would surely have more inconsistencies with our business address across the web. This can lead to poor communication to our customers, and potentially lost business if we lose trust as a reputable business.
- Yext saves me hours of legwork to manage numerous web listing platforms individually.
Usability
Other Software Used
RankWatch
Yext Review
Use Cases and Deployment Scope
We use Yext to manage our 350+ clinic listings across multiple publishers. The platform helps us handle monitoring incorrect edits and updates at scale. It also makes adjustments to map locations, hours, or any clinic information streamlined. Yext is the source of truth for our clinic listings, so our operating procedures are simple.
Pros
- Simple
- Powerful
- Reliable
Cons
- UI
- Understanding of Publisher Sync Status
- Learning the Platform
Return on Investment
- Control
- Streamline
- Confidence
Usability
Alternatives Considered
Synup and 1-Social
Yext for SMB digital marketing
Use Cases and Deployment Scope
I am a consultant for a digital marketing agency. We partner with very small SMBs (usually 5-50 employees) and help them reach local customers. Yext is an *irreplaceable* tool for accomplishing this. Specifically the photo upload and business hours edit functions: update it in one portal, hit publish, and those hours or those photos are hitting dozens of websites at once. Clutch.
Pros
- Photo management
- Business hour edits
- NAPU management
- Online information management / consistency
Cons
- Publishing feature is sometimes wonky when editing businesses with suite #s.
- Scan tool (use for sales purposes) often shows "directory not available" for major directories like Waze, Bing, and Facebook.
Return on Investment
- Saved us 100s of man hours per month when we initially implemented
- Creates oversight on dozens of websites from a single portal to quickly identify degraded listings.
Usability
Other Software Used
Salesforce Data Cloud, Anaplan, Vidyard, Showpad eOS®, Microsoft 365, CaptivateIQ
Would Choose Again & Again
Use Cases and Deployment Scope
We love using Yext to keep all of our business listings up to date across all platforms. Yext pushes to more search engines than we would ever be able to get to manually and makes sure our information is current and accurate. The platform itself is also incredibly easy to use. Simply put, it makes our job easier!
Pros
- Updating listings quickly and correctly
- Showing clear data in the dashboard reporting
- Letting us easily identify a problem if there is one.
Cons
- Faster data pulling for reporting.
Return on Investment
- We always see such a major increase in performance from where a listing was before using Yext and the first quarter or so after using Yext. It totally cleans up misinformation and drives results.
Usability
Other Software Used
Google Business Profile, LocaliQ
Recommend for any business!
Pros
- Updating directory listings in one fell swoop
- Allows for a lot of data for each listing to be entered
- Duplicate suppression is a very handy tool
Cons
- Duplicate suppression does not always take hold and there is often little recourse
Most Important Features
- Duplicate Suppression
- Listings
- Reviews
Return on Investment
- Uptick in SEO for ourselves and clients
- Businesses that have moved or changed hands have been able to quickly update that info
- We're immediately able to address reviews as they come in.
Other Software Used
Semrush, Zoho Social
