Secure Privacy vs. TransUnion TruAudience

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Secure Privacy
Score 10.0 out of 10
N/A
Secure Privacy, a data privacy software solution from the company of the same name in Copenhagen, helps businesses and websites comply with GDPR (Europe), CCPA (California) and LGPD (Brazil) with a cookie consent management solution.N/A
TransUnion TruAudience
Score 7.0 out of 10
N/A
TruAudience from TransUnion, which contains technology from Signal Tag Management and Neustar Marketing, is a solution that aims to help marketers, web analysts and agencies establish autonomy from IT development cycles, accelerate the launch of new data-driven initiatives and campaigns while significantly improving website performance.N/A
Pricing
Secure PrivacyTransUnion TruAudience
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Secure PrivacyTransUnion TruAudience
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Secure PrivacyTransUnion TruAudience
Features
Secure PrivacyTransUnion TruAudience
Security
Comparison of Security features of Product A and Product B
Secure Privacy
-
Ratings
TransUnion TruAudience
9.0
Ratings
12% above category average
Role-based user permissions00 Ratings9.00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Secure Privacy
-
Ratings
TransUnion TruAudience
8.4
Ratings
7% above category average
Tag library00 Ratings7.00 Ratings
Tag variable mapping00 Ratings9.00 Ratings
Ease of writing custom tags00 Ratings9.00 Ratings
Rules-driven tag execution00 Ratings9.00 Ratings
Tag performance monitoring00 Ratings10.00 Ratings
Page load times00 Ratings7.00 Ratings
Mobile app tagging00 Ratings7.00 Ratings
Library of JavaScript extensions00 Ratings9.00 Ratings
Data Management & Integrity
Comparison of Data Management & Integrity features of Product A and Product B
Secure Privacy
-
Ratings
TransUnion TruAudience
9.0
Ratings
12% above category average
Event tracking00 Ratings10.00 Ratings
Mobile event tracking00 Ratings9.00 Ratings
Data distribution management00 Ratings9.00 Ratings
Universal data layer00 Ratings10.00 Ratings
Automated error checking00 Ratings7.00 Ratings
User Ratings
Secure PrivacyTransUnion TruAudience
Likelihood to Recommend
10.0
(0 ratings)
7.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
8.2
(0 ratings)
Usability
9.0
(0 ratings)
7.0
(0 ratings)
Support Rating
10.0
(0 ratings)
5.0
(0 ratings)
Online Training
7.0
(0 ratings)
-
(0 ratings)
Implementation Rating
9.0
(0 ratings)
-
(0 ratings)
User Testimonials
Secure PrivacyTransUnion TruAudience
Likelihood to Recommend
The time I save on compliance activities and the peace of mind I have knowing that my client’s data is safe is well worth the cost of Secure Privacy. The privacy policy generator is a game-changer since it automatically generates policies that are compliant with the GDPR, the CCPA, and other legislation.
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Signal becomes as flexible as any other tag management solution if you're able define the data layer requirements clearly to your development team. The interface is very outdated if you're coming from Google Tag Manager. You might have to know some sort of JavaScript if you plan to make changes to the properties of some tags.
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Pros
  • regulation-compliant privacy policy generation
  • insightful cookie and SSL scanning
  • great automated consent logging and syncing
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  • Tag management - its very easy to place and configure 3rd party tags
  • Its easy to adjust firing rules, so your tag loads once per user or once a day.
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Cons
  • It would be helpful for people who need it if there were more extensive and user-friendly instructions, especially for newbies.
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  • UI was a little clunky, with the initial homepage not particularly appealing
  • Muting notifications on large chats can only be done for set, not custom, intervals
  • Notifications would frequently show up more than once, a rather annoying habit
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Likelihood to Renew
With laws about data privacy always changing, renewing it means we will be keeping up with the latest rules. Trust, by renewing, it shows our users that we're serious about keeping their info safe, which makes our brand look good and keeps our users coming back for more. It's a win-win
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We are deeply ingrained in BrightTag and very pleased with its performance, but there is always the possibility that another tool with features we have not considered or are even aware of may come along that makes transitioning to a new platform a worthwhile endeavor (perhaps one that integrates A/B Testing or a Personalization engine into the TMS framework)
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Usability
Secure Privacy is friendly and easy to use by our users/team. Its rich features have simplified the process of managing data privacy and consent, making it a valuable tool for our business allowing us to be compliant with privacy regulations.
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Based on the features and current usage. It shows some buggy pages plus the service and support is really very slow. The updates are not regular and company needs to work on that. The usability is good and reporting of tags is accurate which is the best part. The pricing of the product is good and can be used by organizations of all sizes.
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Support Rating
The support team is responsive
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Support is really slow and it takes days to resolve an issue. Plus we have to inquire regularly for the status of resolution. Company should definitely work towards that
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Online Training
Training was understandable not hard to understand
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No answers on this topic
Implementation Rating
We were very satisfied because we were able to extract the features we required from the application
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No answers on this topic
Alternatives Considered
No answers on this topic
I believe Slack does work better than Signal for PC and office-oriented teams, but found that signal was the go-to for a rapidly growing and dismantling structure like a campaign. The Mobile interface, and the use of cell phone numbers rather than emails as a form of verification and a basis of identity makes it perfect for a campaign environment
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Return on Investment
  • As a self-employed web developer, Secure Privacy is my go-to tool for guaranteeing my clients' data privacy compliance with no effort on my part.
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  • BrightTag has increased employee efficiency.
  • BrightTag has enabled us to cut down the number of times that specific pages are tagged. Tagging a site numerous times slows a page down thus decreasing the user experience.
  • Brighttag has allowed us to easy collect and house tag information, therefore increasing our customer service.
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ScreenShots