TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Semrush

    Score8.7 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Similarweb

    Score6.7 out of 10
    N/AFor marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.

    $129

    per month per user

    Pricing
    SemrushSimilarweb
    Editions & Modules
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Sales Intelligence - Individual
    $129
    per month 1 user
    Web Intelligence - Starter
    $199
    per month 1 user
    Web Intelligence - Professional
    $399
    per month 1 user
    Shopper Intelligence - Business
    $25000
    per year 5 users
    Web Intelligence - Team
    Custom
    5 users
    Web Intelligence - Enterprise
    Custom
    per year 10 users
    Offerings
    Pricing Offerings
    SemrushSimilarweb
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalOptional
    Additional Details17% discount for annual pricing.The Starter and Professional plans are available with monthly subscriptions, ideal for individuals or small teams. For larger organizations, the Team and Enterprise packages are customized annual solutions, tailored to specific goals and scale. These plans are for marketers, market researchers, and SEO/PPC teams looking to track competitors, uncover market trends, and benchmark performance.
    More Pricing Information
    Community Pulse
    SemrushSimilarweb
    Considered Both Products
    Semrush
    Chose Semrush
    I also evaluated a startup called Zeeng, which was a great option but didn't cover English at the time. Semrush was a more complete tool when it comes to manage all of your SEO and Digital presence, and also had a much easier setup/onboarding process than Similarweb, which made …
    Incentivized
    Chose Semrush
    SimilarWeb gives a broader view across multiple marketing channels (i.e. email, display and social), but SEMRush goes a lot further back in time and sometimes it's very useful.

    Ahrefs has better backlink research tools than SEMRush, but I would say that these tools should be …
    Incentivized
    Similarweb LTD
    Chose Similarweb
    Similarweb provides a more holistic approach to digital intelligence than Semrush or Ahrefs. While both Semrush and Ahrefs are great for SEO/Keyword analysis, they lack the robustness and additional intelligence that Similarweb provides
    Incentivized
    Chose Similarweb
    Semrush is great for keyword and link building research and analysis, but it's traffic estimates for websites can be quite inaccurate in comparison to Similarweb.
    Incentivized
    Chose Similarweb
    I have used Semrush in my previous company for SEO and Comp analysis but SimilarWeb PRO is much user friendly and much more useful.
    Incentivized
    Chose Similarweb
    Similar Web has a better interface and it is much much easier to use and navigate. Similar web also provides more options for different analysis. Also with Semrush you can analyse mostly Oragnic results in contrast with Similar web where you are capable to deep dive in paid …
    Incentivized
    Chose Similarweb
    We tested on our websites the distance between Google Analytics KPIs and the SimilarWeb PRO/ Semrush ones: the SimilarWeb PRO results was closer to the Google Analytics ones. Also the cost of SimilarWeb PRO was more competitive
    Incentivized
    Chose Similarweb
    The PPC and SEO tools withing SimilarWeb PRO were on par with those from Semrush.
    Incentivized
    Chose Similarweb
    Whilst both SimilarWeb PRO and Semrush are brilliant tools in their own right, we find that SimilarWeb PRO's ability to provide us with more in-depth analysis is the key reason why we would choose SimilarWeb PRO over similar products. SimilarWeb PRO is constantly evolving and …
    Incentivized
    Chose Similarweb
    Similarweb PRO gives holistic competitor analysis.
    Incentivized
    Chose Similarweb
    We wanted specific data like how much competitors spends on linkedin, how much of our merchant receive international traffic, how much of our merchant universe lies with comeptitor, when does our competitor traffic drop typically etc for which found similarweb to be better tool …
    Incentivized
    Chose Similarweb
    None of the competitors have the depth of features nor the depth of data that Similarweb has.
    Incentivized
    Chose Similarweb
    Similarweb as a free tool was helping us since ages, but after evaluating the different tools, we found Similarweb as cost effective and deep reporting and analysis tool. Similarweb helped us in getting deeper understanding with its reporting features and helped to go deeper in …
    Incentivized
    Chose Similarweb
    I havent used any other products that are like Similarweb
    Incentivized
    Chose Similarweb
    Similarweb PRO is by far the best all-in-one tool I have used, offering the most features within the most easy to use interface. While the other tools have benefits to each of them, SimilarWeb is all-in-one, allowing me to accomplish multiple goals across a variety of features …
    Incentivized
    Chose Similarweb
    Similarweb does everything the other tools do and more. Love that they are integrating with ZoomInfo to help with business development!
    Incentivized
    Chose Similarweb
    Similarweb allows us to see traffic of key competitors in key markets, with traffic broken down monthly, overtime to see trends in the market and to allow us to see channel breakdown overtime. This helps us to assess our own tactics and to make smarter investments into key …
    Incentivized
    Chose Similarweb
    Something that sets SimilarWeb apart from other products is the monthly calls and customer service to share information on how we can better use the features and describing new features.
    Incentivized
    Chose Similarweb
    SimilarWeb Pro stacks up, in a general way, mainly in cross-Industry Insights - SimilarWeb PRO offers insights into a wide range of industries, including e-commerce, travel, media, and more. This is useful for businesses operating in multiple industries or those looking to …
    Incentivized
    Chose Similarweb
    Similarweb has more features which are not only seo oriented. it gives you a clear picture of the market and the competitors who are gaining/losing market shares.
    Incentivized
    Chose Similarweb
    We actually still use each of these products for their own special features. However, none of them provide the industry-level insights SimilarWeb offers or trend analysis features that give us a competitive edge over the competition.

    We also like the ability to use 300 …
    Incentivized
    Chose Similarweb
    SimilarWEB PRO is more intelligent and advance market research tool when you compare it with similar products. It offers way more than what others can do. If you've an active SimilarWEB subscription, you can easily avoid paying for other tools. Its such an extensive but easy to …
    Incentivized
    Chose Similarweb
    I prefer SimilarWeb PRO for ease of use and support.
    Incentivized
    Chose Similarweb
    SimilarWeb PRO stands out from other tools due to its ability to consolidate website data, app data, search data, and consumer data into a single, all-encompassing platform. This feature renders the tool highly convenient and efficient to use, as users can access and analyze …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    SemrushSimilarweb
    SEO
    Comparison of SEO features of Semrush and Similarweb
    Feature
    Semrush
    7.9
    152 Ratings
    Similarweb
    8.0
    13 Ratings
    Keyword analysis8.7152 Ratings8.013 Ratings
    Backlink management8.2145 Ratings00 Ratings
    SERP ranking tracking8.1148 Ratings7.29 Ratings
    Page grader7.0127 Ratings00 Ratings
    Competitive analysis8.6147 Ratings9.012 Ratings
    Site audit / diagnostics8.0148 Ratings00 Ratings
    Site recommendations7.3137 Ratings00 Ratings
    Task management7.090 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Semrush and Similarweb
    Feature
    Semrush
    8.1
    138 Ratings
    Similarweb
    -
    Ratings
    Local SEO8.3126 Ratings00 Ratings
    Social SEO8.0104 Ratings00 Ratings
    Mobile SEO7.7111 Ratings00 Ratings
    Global SEO8.3112 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Semrush and Similarweb
    Feature
    Semrush
    8.7
    123 Ratings
    Similarweb
    -
    Ratings
    Multi-domain support8.3113 Ratings00 Ratings
    Integration with web analytics tools9.0117 Ratings00 Ratings
    Market Research
    Comparison of Market Research features of Semrush and Similarweb
    Feature
    Semrush
    -
    Ratings
    Similarweb
    7.8
    14 Ratings
    Competitor Research00 Ratings8.814 Ratings
    Competitor alerts00 Ratings8.68 Ratings
    Market Insights and Reports00 Ratings7.35 Ratings
    User Ratings
    SemrushSimilarweb
    Likelihood to Recommend
    8.8
    (152 ratings)
    8.2
    (118 ratings)
    Likelihood to Renew
    9.1
    (3 ratings)
    9.1
    (1 ratings)
    Usability
    7.7
    (8 ratings)
    7.3
    (4 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.9
    (17 ratings)
    6.8
    (4 ratings)
    Implementation Rating
    7.3
    (1 ratings)
    8.2
    (1 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)