SEO PowerSuite vs. Tracx

SEO PowerSuite is well suited for projects that are kicking off as well as projects that need audits and updates for current strategies. Anyone with an SEO project is suited and should be using SEO PowerSuite. For rank tracking, backlink tracking, content scoring and much more. This is the best tool to manage your project off the web. Just like with Screaming Frog and technical audits, there is no better full Suite of SEO tools than SEO PowerSuite.

Incentivized

I used Tracx to live-post for the Super Bowl. It made my life MUCH easier being able to post on Facebook and Twitter in one browser and watch the engagement live.

Incentivized

• I love their report customization possibilities. The new reports are really great and fully customizable. I am able to provide my clients with different sorts of data arranged in the way I like it, makes my reports unique.
• What really impresses me is the number of different features you can find in SEO Powersuite tools. This software kind of combines all necessary features under one roof so I mostly do not need to use other SEO tools at all.
• Possibility to check rankings from different locations. This is really great, since my customers come from different regions, so I can provide country-specific results for every client.

• Deep listening skills, pulling data from news sources, blogs, Twitter and Facebook pages.
• Geomapping. Tracx has deep geotagging capabilities which allows you to actually pinpoint a tweet or user post.

Incentivized

• Whole domain graphical history (SEOzoom and other tools offers that)
• Scheduled rank tracking doesn't work properly on Mac (at least on mine)
• For every project I need to connect analytics and search console it should offer an option to grant access to it for several projects

Incentivized

• Non-intuitive ways of classifying data (posts, interactions, mentions, etc)
• Different way of using Boolean operators than other platforms
• Data bandwidth cap - if you hit the limit the platform shuts off which can happen at inopportune times

Incentivized

I gave SEO PowerSuite a two because our company did not renew our subscription. The pricing was too complicated and having multiple platforms made it more difficult to use. We dropped our subscription to SEO PowerSuite and implemented Moz. Moz gave us a full view of all of the metrics we were looking for on one web-based platform. Plus, the pricing model was simple so it was easier to get senior management to cosign on.

Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.

Incentivized

I have had several interactions with support at SEO PowerSuite. Each time I have been quite pleased with the response. I have interacted with billing and tools support and have found them to both be on top of things. they follow up well and they get the issue resolved in a timely manner. I have no complaints here.

Incentivized

SEO Powersuite has a lot of training videos online, combined with some live streaming tutorials. Also, they have a guide that comes with their software to outline the basics of your SEO workflow. This will get you on the right track right from the start. Their guides and tutorials are easy to follow and detail every possible option you have when doing work with SEO Powersuite. Even if you want to switch to different software, the courses are easy to implement in all other tools too! Very recommended if you want to get started in the SEO world, or want to expand your knowledge.

It works in combination with all of them, the closest would be a combination of Ahrefs, Majestic, and Screaming Frog. However, where this tool steps up its game, is when you integrate it with Google Search Console and then tie them both into Google Data Studio. When you get this right, you can show your client how much money they would need to spend on PPC to get the same 'value' of traffic. This changes the way they look at optimization, now the cost of a term in PPC is also used as a reason to optimize the customer journey.

Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they weren't overly salesy and didn't do the whole sales song and dance. We told them we had interviewed about 10 softwares (truth) and had heard it all. We were looking for something very specific. They gave us a demo and then a trial. They also allowed us to build into our contract that if the software did not do as we were promised, we could get out of the contract. Their customer service has been excellent

Incentivized

• The area where we see the best ROI is with the ability to track unlimited websites and keywords. For us to track the number of keywords that we do without SEO PowerSuite it would cost more than SEO PowerSuite itself.
• Since content is so important as well as how you use your keywords in that content, the Keyword mapping feature that was just released is a great addition. We have already put it to use on a rebuild, this is allowing us to see the pages that Google has ranked a page for each keyword we track. This is really helpful in cleaning up keyword cannibalization.

Incentivized

• Tracx has had a positive impact on our business objectives. We are able to determine what our audiences needs are and better optimize our content.
• It allows us to schedule our social posts ahead of time which in turn saves us time from having to post them natively on each platform.

Incentivized