Advanced Web Ranking vs. Serpstat

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Advanced Web Ranking
Score 8.2 out of 10
N/A
Advanced Web Ranking is an online rank tracker suitable for both Digital Agencies and In-house SEOs. The tool boasts usrse among more than 18,000 companies worldwide, and provides ranking results.N/A
Serpstat
Score 9.0 out of 10
Small Businesses (1-50 employees)
Serpstat offers a comprehensive SEO toolset, giving users control over their online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With an arsenal exceeding 50 potent tools, Serpstat addresses the following: 🔍 Competitor Insights: Recognize and assess key players in any market. 📊 Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content. 🚀 Comprehensive SEO Oversight:…
$59
per month
Pricing
Advanced Web RankingSerpstat
Editions & Modules
No answers on this topic
Individual
$59
per month
Team
$119
per month
Agency
$479
per month
Offerings
Pricing Offerings
Advanced Web RankingSerpstat
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$59 per user
Additional DetailsEach plan includes access to 230 Google databases. To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers.
More Pricing Information
Community Pulse
Advanced Web RankingSerpstat
Considered Both Products
Advanced Web Ranking
Chose Advanced Web Ranking
Advanced Web Ranking is the tool with page-view tracking, a supporting feature that works with page grading. More so, Advanced Web Ranking coordinates efficiently with Google analytics, hence, the reports provided by the two programs are accurate and consolidated. The revenue …
Chose Advanced Web Ranking
We switched our rank tracking software from Raven Tools when they dropped rank tracking several years ago. We moved to AWR and realized how inaccurate Raven Tools was when it came to keyword rank tracking. Even when raven Tools added rank tracking back, we never switched …
Chose Advanced Web Ranking
There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're …
Chose Advanced Web Ranking
BrightEdge is a lot more expensive, but we began using it when funds allowed us to, primarily for the online reporting and features not found in Advanced Web Ranking. But, as I mentioned earlier, we did not stop using Advanced Web Ranking when we introduced BrightEdge because …
Serpstat
Chose Serpstat
Serpstat in comparison to a lot of the SEO tools (analysis, testing, tracking, reports, etc.) is a great all in one tool that delivers useful information and is regularly updated. In many cases Serpstat blows the competition away, or works well in unison with the competition. I …
Chose Serpstat
I selected Serpstat because it offered a lot of things like SEMRush but for half the money and it offered more than Ubersuggest had been offering. I also loved the support service I received from Serpstat. They get back to you quickly and have answers to your questions. They …
Chose Serpstat
Serpstat is a great SEO reporting tool on its own that I primarily use for reporting and as an additional reference. The other tools that I use are also good but serve a different purpose. For example, Squirrly and Yoast are WordPress plugins for easy adjustments of onsite …
Chose Serpstat
Serpstat is a full-service SEO tool with PPC features. Includes on-page and off-page technical elements. Not many tools focus on all features. Most focus on specific niches. Serpstat features all aspects of marketing. Organic and PPC ads. It's very feature-rich.
Chose Serpstat
Moz and Ahrefs are each behemoth in their own right and are certainly two of the top SEO tool companies in the market. While they may outperform Serpstat as far as data goes, Serpstat does offer a lot of features and functionality at a fraction of the price. I would love to …
Chose Serpstat
Serpstat is what I would consider a poor man's SEMRush. Although Serpstat is still a great tool, I feel like it's data (especially in competitive research, and PPC research) isn't as accurate or in-depth as SEMRush. Serpstat is much cheaper which makes it a worthwhile tool for …
Chose Serpstat
We chose Serpstat over other SEO tools because of its an all-in-one toolset as well as having a clean, easy to use UI. The price point was also a deciding factor since we were able to do the majority of our SEO research using a single tool with a single monthly subscription.
Chose Serpstat
Compared to the expensive SEMRush, Serpstat is definitely worth the price of $15-$20/month. I'm able to perform nearly all the keyword research and pull similar data that I'm able to as SEMRush without paying a $100/month for it. Serpstat also delivers extremely relevant …
Chose Serpstat
Serpstat is much cheaper than other SEO tools & just as good. It's the ideal tool for someone who needs more than the free SEO tool, but cannot afford Moz, etc. Any business that does content marketing needs a tool like this, and Serpstat is perfect for small businesses because …
Chose Serpstat
Serpstat is right there with the best SEO tools right now. Their support is great and they're very enthusiastic with new features added every month. While their link index and the number of websites they crawl every month is not as good as Ahrefs or improved Moz, it easily …
Chose Serpstat
Serpstat is up there with the list of industry products, but fails to outshine them. All of the industry tools do the same thing, but each tool has their own features and differentiation that set them apart from one another. Serpstat seems to be the simple or generic version, …
Chose Serpstat
I have used Google analytics and found it to be good, but limiting. Serpstat does have a much more transparent way to identify, and examine the wealth of SEO links that my sites have. I've tried a few other free programs online for tracking ranks and I looked into other paid …
Features
Advanced Web RankingSerpstat
SEO
Comparison of SEO features of Product A and Product B
Advanced Web Ranking
9.8
Ratings
23% above category average
Serpstat
9.0
Ratings
15% above category average
Keyword analysis10.00 Ratings10.00 Ratings
Backlink management9.00 Ratings8.00 Ratings
SERP ranking tracking10.00 Ratings9.00 Ratings
Page grader10.00 Ratings10.00 Ratings
Competitive analysis10.00 Ratings8.10 Ratings
Site audit / diagnostics9.00 Ratings10.00 Ratings
Site recommendations10.00 Ratings8.10 Ratings
Task management10.00 Ratings9.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Advanced Web Ranking
9.6
Ratings
23% above category average
Serpstat
9.6
Ratings
23% above category average
Local SEO10.00 Ratings10.00 Ratings
Social SEO10.00 Ratings9.50 Ratings
Mobile SEO9.20 Ratings9.00 Ratings
Global SEO9.20 Ratings10.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Advanced Web Ranking
9.1
Ratings
7% above category average
Serpstat
10.0
Ratings
17% above category average
Multi-domain support8.30 Ratings10.00 Ratings
Integration with web analytics tools9.80 Ratings10.00 Ratings
Best Alternatives
Advanced Web RankingSerpstat
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Yoast
Yoast
Score 9.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Advanced Web RankingSerpstat
Likelihood to Recommend
10.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
7.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Advanced Web RankingSerpstat
Likelihood to Recommend
Advanced Web Ranking is helpful to companies that require higher website ranking, where there is keyword management through ranking and tracking. More so, to acquire a comprehensive report concerning the opponents, Advanced Web Ranking is readily resourceful. The content creation and management have been fostered by Advanced Web Ranking also.
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Recently switching domains provided a lot of headaches for our marketing team. However, with Serpstat we were able to locate all our broken links and contact all the editors to be able to update our link. This alone took us from a DR of 25 to 34. Another practical use was for researching keyword volume for our on-page SEO - title tags and meta descriptions. With Serpstat we were able to determine keywords were worthy of us using in these values.
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Pros
  • Advanced Web Ranking is a low-cost solution for SEO reporting, suitable for medium-sized businesses that can't afford more expensive solutions of this type.
  • It's also very scalable in some respects, particularly the availability of unlimited keyword tracking, which is preferable to certain solutions that charge by the keyword.
  • There are also a number of other features in the product not directly related to the reporting of performance which some users will find useful.
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  • Keyword data provided for multiple sites: this is a standard feature in lots of SEO toolsets. It's not the worst, but not the best.
  • Backlink data: the link data is ok, but suffers from the same issue as the keyword data. If you pay for 100 results per report, expect ONLY 100.
  • Rank tracking: the rank tracking is also standard. It does a good job of benchmarking progress.
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Cons
  • Updating reports when adding new keywords can be slow, taking a day or so to update.
  • Large keyword projects can be slow to update.
  • If you have a large number of keywords to track, the costs escalate quickly.
Read full review
  • The daily query limit is sometimes frustrating.
  • For a new person the menu system could be a bit confusing along with terminology, it would be great if there was little help icons next to each selection to help you better understand what they do.
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Likelihood to Renew
No answers on this topic
I am very happy with the program and their services.
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Usability
No answers on this topic
Serpstat is great to use on the desktop. Being able to get around the site is easy, and using tools such as rank tracking and filtering are intuitive if you’ve used other SEO software. However, their app is not mobile friendly. I do a lot of my work on mobile when traveling or when dad’ing, and it would be much appreciated for the the app to have better mobile UI functionality. I know I’m dreaming, but other SEO software I use is able to accomplish this.
Things like filtering and how powerful it is are not aa easy to understand until you watch some tutorial videos. I think making this feature more intuitive would also help the sites early on adoption from new users.
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Support Rating
No answers on this topic
I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
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Alternatives Considered
We switched our rank tracking software from Raven Tools when they dropped rank tracking several years ago. We moved to AWR and realized how inaccurate Raven Tools was when it came to keyword rank tracking. Even when raven Tools added rank tracking back, we never switched back, AWR is more accurate and reliable as a keyword rank tracking tool.
Read full review
We chose Serpstat over other SEO tools because of its an all-in-one toolset as well as having a clean, easy to use UI. The price point was also a deciding factor since we were able to do the majority of our SEO research using a single tool with a single monthly subscription.
Read full review
Return on Investment
  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • Serpstat has allowed us to confidently suggest keywords and SEO friendly updates to clients to implement
  • Serpstat reporting has saved us time when delivering reports to clients
  • Serpstat app integrations allows our other data sources and Serpstat data to be combined to create Reportz (app) for client delivery
  • Serpstat is one of the first places I go to check organic words for content ideas and places to improve our SEO
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ScreenShots

Serpstat Screenshots

Screenshot of SERP research with advanced analyticsScreenshot of where Sersptat stores all top 100 search results for tracked keywords foreverScreenshot of the visibility and keyword trends available with SerpstatScreenshot of a Unique Page vs. Page comparison in organic and paid keywordsScreenshot of the Serpstat overview