Shopify Plus vs. Wix

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Shopify Plus
Score 9.0 out of 10
N/A
Shopify Plus is an eCommerce solution built for enterprise-level companies that enables them to sell online and offline across social channels like Facebook , Pinterest, and marketplaces like Amazon and eBay.
$2,300
per month
Wix
Score 8.9 out of 10
N/A
Wix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.
$0
Pricing
Shopify PlusWix
Editions & Modules
3-year term
$2300
per month
1-year term
$2500
per month
Free
$0
Light
$17
per month
Core
$29
per month
Business
$39
per month
Business Elite
$159
per month
Offerings
Pricing Offerings
Shopify PlusWix
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Shopify PlusWix
Considered Both Products
Shopify Plus
Chose Shopify Plus
There are all good for business who are just starting but as the business grows the platform has to be able to scale with it
Chose Shopify Plus
Shopify is more robust and has more functionalities than its competitors like BigCommerce and Kibo. It offers the best UI in the business and the most exhaustive app marketplace ecosystem. It is more cost effective than big system and doe snot require large teams of developers …
Chose Shopify Plus
Shopify Plus is far more scalable and stable. It is much easier to implement, and the time to value is much shorter. Development resources are plentiful and skilled, and the product's user base is so massive that significant testing has been done prior to releasing any updates …
Chose Shopify Plus
Significant improvement. Magento did not have a B2B setting, so you needed to remember and alter the prices manually, and you could not create draft orders, so if you sent a customer a quote and they called up to pay, you then had to quickly create the order whilst the customer …
Chose Shopify Plus
Shopify Plus, once existing data imported awkwardly, handles so much of the basics of running an online shop in way that you know you can rely upon. It still requires many more third party tools to be able to use best-in-class analytics and AB testing.
Chose Shopify Plus
Shopify Plus is the best choice for DTC-oriented brands, especially if you are a leaner team and want more hands-on customization vs relying on an agency to manage your website backend.
Chose Shopify Plus
Shopify Plus is the most advanced and most widely accepted "DIY" website tool. While WordPress has some capabilities and is certainly cheaper, it is still a blogging platform with e-commerce capabilities added later, and you can tell that's what it is when you use it. …
Chose Shopify Plus
Shopify Plus's ease of use compared to Sticky.io was the biggest reason we had switched, and just the sheer customization and available apps allow you to adjust your store without needing to spend weeks custom developing tools.
Chose Shopify Plus
A far more professional approach to e-commerce in general. Servers and the core SSL are taken care of and you're left with a whole host of tools to sell, sell and sell.
Chose Shopify Plus
Shopify is a much easier and more intuitive platform to use.

The mobile focus is outstanding from the other competitors and the capability to modify the store without previous code or experience makes them the best e-commerce platform.
Chose Shopify Plus
Shopify Plus is better supported, more powerful, and has much more ability for customization. Shopify as a platform is also much more stable than others and offers excellent customer support. New features are constantly being rolled out and it has a very large community.
Chose Shopify Plus
Shopify Plus is an all in one service. You are able to keep track of invoices and payments. Shopify Plus also offers options for shipping and connects your tracking number to you order which allows for easy tracking. Your tracking number is also a link which makes it even easier.
Chose Shopify Plus
Shopify Plus has the most robust capabilities of the pure cloud plays and the app store ecosystem is the largest and best.
Chose Shopify Plus
Shopify Plus is the least expensive option.
Apps/plug ins are vast, inexpensive, and relatively easiest to integrate
Least amount of customization, but good for teams with small dev support
Chose Shopify Plus
Shopify had the quickest go-to-market and most robust API among the products we compared. CommerceCloud required a VERY LONG integration phase that we just didn't have time for. BigCommerce fell short on the number of features and API coverage that we needed. Overall Shopify …
Chose Shopify Plus
Netsuite SuiteCommerce, which has a very high cost of ownership, and Magento, which although powerful can be expensive and is too complex for the average eComm requirements. Too flexible can be bad in some cases.
Chose Shopify Plus
Shopify Plus offers a more robust solution than Woo commerce and is easier to train on than Big Commerce. Woo commerce is freeware with no support. Big Commerce offers more SEO features and is a more powerful solution, but harder to remote train users on - lots more …
Chose Shopify Plus
Shopify Plus is WAYYYYYY better than anything else that we have used, and it's not even close. The websites are faster and more reliable, both of which are critical to running an online business. The cost to run is way less. We are running five websites on Shopify Plus for less …
Chose Shopify Plus
I selected Shopify Plus because the clients found it easy to use to manage their website, whenever they needed an update of their website. Shopify Plus is great when it comes to e-commerce websites and should only be used for e-commerce.
Chose Shopify Plus
Our experience with SFCC was fairly poor. SFCC was very expensive, and the ecosystem of partners is very expensive. SFCC is a bit more mature but the time to execute is significantly slower.
Chose Shopify Plus
Shopify Olus is more of a SAAS than the self-managed Magento solution. With this comes a host of benefits such as hosting, security, updates, and new technology that you no longer have to worry about. Specifically, with Shopify Plus, scripts can be very powerful and when …
Chose Shopify Plus
Big Cartel, Magento, Squarespace, Wordpress, Wix, etc are all decent solutions for eCommerce, but none of them features the easy setup, ease of use, simple streamlined dashboard/interface, and customer website experience that Shopify Plus has. Shopify (non plus) alone is a …
Chose Shopify Plus
It doesn't. Shopify has some great features and add-ons. I particularly like the ability for customers to check out quickly with a text authenticator, the theme options, ability to customize the look and feel, and video integration but this is all surface matter. At its core, …
Chose Shopify Plus
While Squarespace has a more sophisticated site theme and template offering, the inventory management, and drop shipping options (while still not perfect, or ideal) makes Shopify Plus the right choice for powering e-commerce businesses.
Wix
Chose Wix
Wix feels very similar to the experience I had with Squarespace some years ago. It far exceeds Drupal, which we found impossible to customize or integrate with things without the help of a professional developer. Wordpress, of course, offers infinite customization options for …
Chose Wix
Wix is very similar to Squarespace where they both have easy to use user interfaces, and both lack the ability to get cute with custom code when desired. That being said, for us Wix tends to deliver better overall value of options for the price. A lot of 3rd party apps …
Chose Wix
Wix is GREAT for a drag-and-drop website editor, but I prefer Squarespace. Squarespace has a lot more polished drag-and-drop modules. Squarespace feels more like a name-brand editor, as it's frequently discussed by many influencers online and has a high level of brand …
Chose Wix
Been using Wix for our digital platform for quite a while before the others. It's efficient, easy to use
Chose Wix
Wix is super easy and straightforward; in comparison to the competitors I've used, it eliminates a lot of stress and anxiety around creating and maintaining a website. The affordability of Wix in comparison to other website platforms is also something that I appreciate. I …
Chose Wix
I was pleasantly surprised at how much more complex Wix was a designing a website than WordPress was, and yet it maintained the same level of simply pleasing aesthetic quality. Whereas before, when I first use WordPress, it was simply just a tad more than a blog, Wix as allowed …
Chose Wix
easier and more efficient to manage than wordpress, but there are times when you are unable to customise things. Wix is sort of like canva compared to photoshop, it does what it needs to the vast majority of the time and actually quite well
Chose Wix
Zoho provides a free email account which can be coupled to your website. Wix does not provide this free option but rather tries to sell a professional account through google.
Chose Wix
Thanks to the intuitive interface that Wix has, we've been able to accelerate the speed of some of our projects, which is very important for us.

We find Wix easier and faster than WordPress or Squarespace, as these 2 are definitely more complex and hard to comprehend at some …
Chose Wix
We thought that the features in Wix were easier to use and were more suited to a less technical audience. As our organization has a lot of non-intern-native age individuals, we needed something that was very intuitive. Squarespace seemed like more work to manage and overall …
Chose Wix
Wix is way better as a user-friendly tool that extends its use to non-high technology skill people, that let other people administrate the site other than the IT expert.
Chose Wix
I appreciate this tool the way it is going is excellent. The website is the first basic thing that speaks of a company. During its purchasing, I faced no difficulty in terms of licensing and it provides me all the necessary tools by which I can easily create the HTML. In terms …
Chose Wix
On a scale of 1 to 10, where 10 is the highest, Wix is at a 3 based on the software listed.
Chose Wix
Wix is cleaner and easier to navigate. I'd go so far as to say something about it feels sleeker and almost "sexier," I may be so bold...
Chose Wix
I selected Wix as I have used it before. Wix is a website builder. It’s easy to use and offers lots of technical support. WordPress is a content management system, which is more scalable but also demands more technical know-how.
Chose Wix
I selected Wix because it is way more user friendly. With Wordpress, you need to either have advanced knowledge in coding and development, or you can hire someone to optimize your website for you. With Wix, you don't need to hire someone of have a lot of knowledge in coding - …
Chose Wix
Wix does not hold a candle to WP or Squarespace. We selected Wix because it was the cheapest option, and when working with nonprofits, cheap wins.
Chose Wix
Wix is a less aesthetically pleasing option in comparison to WordPress and Squarespace. WordPress is much more robust in regard to its capabilities, especially with SEO. Squarespace has better themes to use and is more pleasing to look at it however I think Wix's usability …
Chose Wix
Squarespace and wordpress are great options but both are more expensive options and they can be more complex for the beginner user. The thing I like about Wix is how easy to use it is and basically, you can drag and drop things that you need to make a great-looking website.
Chose Wix
Wix is a great starting platform for anyone looking to create a website. It definitely holds its own against any other all in one website creation platform. The one thing I would say is if your main focus is solely on eCommerce you may be better off using something like …
Chose Wix
We ultimately selected Wix Answers for the price and that we could localize the platform and articles. WIth WixAnswers the cost is based on users, since our users were low the price was very economical for our needs.
Chose Wix
Wix is easier to use and much more intuitive than WordPress.
Features
Shopify PlusWix
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Shopify Plus
8.6
Ratings
9% above category average
Wix
-
Ratings
Product catalog & listings9.50 Ratings00 Ratings
Product management8.40 Ratings00 Ratings
Bulk product upload6.50 Ratings00 Ratings
Branding8.20 Ratings00 Ratings
Mobile storefront9.60 Ratings00 Ratings
Product variations9.20 Ratings00 Ratings
Website integration9.00 Ratings00 Ratings
Visual customization9.20 Ratings00 Ratings
CMS8.20 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Shopify Plus
8.4
Ratings
9% above category average
Wix
-
Ratings
Abandoned cart recovery7.40 Ratings00 Ratings
Checkout user experience9.40 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Shopify Plus
9.6
Ratings
15% above category average
Wix
-
Ratings
eCommerce security9.60 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Shopify Plus
8.3
Ratings
7% above category average
Wix
-
Ratings
Promotions & discounts8.70 Ratings00 Ratings
Personalized recommendations8.30 Ratings00 Ratings
SEO7.80 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Shopify Plus
8.5
Ratings
6% above category average
Wix
-
Ratings
Order processing9.00 Ratings00 Ratings
Inventory management7.20 Ratings00 Ratings
Shipping8.60 Ratings00 Ratings
Custom functionality9.10 Ratings00 Ratings
Best Alternatives
Shopify PlusWix
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
10Web
10Web
Score 5.1 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Adobe Experience Manager
Adobe Experience Manager
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Shopify PlusWix
Likelihood to Recommend
9.5
(0 ratings)
9.4
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(0 ratings)
Usability
9.6
(0 ratings)
8.0
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
10.0
(0 ratings)
Support Rating
10.0
(0 ratings)
6.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.0
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
9.0
(0 ratings)
Product Scalability
-
(0 ratings)
8.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Shopify PlusWix
Likelihood to Recommend
Shopify Plus makes order management simple and less error prone. Connecting our ERP allows us to seamlessly manage our product listings, fulfill orders, and sync customer data. Limitations to the number of product variants requires attention from our staff to make sure our products sync without issue. Other than being arbitrary, there's really no need to limit the number of product variants.
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The fact of Wix moving away from their ADI web-building tool in favour of Editor, in my opinion, makes a huge mess of everything. I feel a lot of the ease and automation of designing my website has gone to such an extent that I now "recommend" Wix only for professional developers. Worse is that I have to redesign a big part of my website as items are now linked to each other in a different way than used to be the case. In my opinion, A big ZERO for Wix, who clearly should do their homework again.
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Pros
  • Scales incredibly well. Forget about hardware concerns, load balancing, downtime, etc. and focus on eCommerce. We've seen merchants go from a few thousand dollars per month to having million dollar days, all on Shopify without having to worry about performance or scaling systems.
  • Great new features consistently being added, ahead of the curve on almost everything
  • Solid API to build on and work with, a few annoying quirks here and there for super complex use cases but overall very well documented and works well
  • Most Merchant Success Managers are good and genuinely want to be helpful
  • A fantastic user interface, very logical and easy to use
  • Tons and tons and tons of out of the box integrations. Easily the best integration marketplace of the e-commerce platforms. There's an app for that.
Read full review
  • User-Friendliness: Wix is a lot easier to navigate than other web-building sites. Oftentimes it's like Wix does the thinking for you instead of just throwing endless options at you and complicating the process.
  • Unique Content: Many services for generating websites, images, videos, etc. are starting to look the same and, for that matter, they're starting to look stale. What Wix offers feels fresher and cleaner.
  • Reliability & Respectfulness: We have yet to incur any issues that have affected our web properties or routine to this point. Furthermore, Wix does not constantly throw new offers or new pricing or new requirements at us. They value you where you are.
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Cons
  • The Account Managers/Reps have become more scripted and seem like they are busier and handling more clients than before. It doesn't seem as personal and special anymore like when we first upgraded to Plus.
  • Shopify still has missing features in their software that might not have an app in their app marketplace available that fills this void.
  • The 24/7 support doesn't seem as dedicated as they once were.
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  • One place where Wix falls short of other CMS's is with insights and analytics. On other platforms, I can instantly see how many page views I received, what time the pages were viewed, location, etc. But seeing this information on Wix requires a Google Analytics integration that is not automatically included when you make an account. You have to first go to Google Analytics to make an account, then come back to Wix to activate the integration, it's a little time-consuming for a feature that most CMS's come with instantly.
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Likelihood to Renew
No answers on this topic
I’m happy with Square space as of now, and right now I don’t also have a team that would be able to review for me whether it’s worth switching again. Wix was great in the beginning of my career, but I needed something different to support the release of my new music. I like the price for Square space more too!
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Usability
Shopify Plus is intutive as stated previously. It's easy to find what we want and edit (reports, products, online store theme, etc...) You dont need to have a ton of coding experience to be able to get a website up and running on Shopify Plus. The reason I wont give a 10/10 and gave an 8 is because I do think it is heavily realiant on app and it can open up a can of worms with the amout of apps that are out there, their costs, and which one to chose. There are also some internal limitations as stated previously with discounts and personalized message for different customer groups. But overall, it is a good platform that I recommend.
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Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.
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Reliability and Availability
No answers on this topic
I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
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Performance
No answers on this topic
Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
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Support Rating
Always are quick to answer our questions and help us find a solution
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As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
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Implementation Rating
No answers on this topic
Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
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Alternatives Considered
Shopify Plus is an all in one service. You are able to keep track of invoices and payments. Shopify Plus also offers options for shipping and connects your tracking number to you order which allows for easy tracking. Your tracking number is also a link which makes it even easier.
Read full review
Wix is GREAT for a drag-and-drop website editor, but I prefer Squarespace. Squarespace has a lot more polished drag-and-drop modules. Squarespace feels more like a name-brand editor, as it's frequently discussed by many influencers online and has a high level of brand awareness. Wix is more customizable and can create a more tailored end product than Squarespace. Additionally, it is cheaper, which is another advantage for Wix.
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Scalability
No answers on this topic
I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
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Return on Investment
  • Definitely makes selling on multiple platforms easy, saving us time and effort.
  • Keeps all of our business in one place, saving us money on other apps to manage each aspect.
  • Automatically flags potential fraudulent orders, preventing us from accidentally shipping to a scam.
  • During our busiest months, we don't see any slowdowns, which allows us to go full throttle with all ads and marketing without worrying about whether or not the software can handle it.
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  • Affordable - for those on limited to zero budget it is easy to get started and getyour business online. I was able to create a portfolio website that I could direct my clients to in order to view my previous projects.
  • There is no need to pay a website designer (save on costs)- it is easy to get a website up and published on Wix that you save on not needing to pay a professional to do it for your start-up business.
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ScreenShots

Shopify Plus Screenshots

Screenshot of The home screen of your Shopify admin, including proactive home cards and reporting and live view insights.Screenshot of Your Shopify Plus store is ready for mobile commerce. Customers can browse and buy from your store with an optimized experience on device.Screenshot of Editing products across sales channels.Screenshot of Easily edit colours, typography, settings, and drag and drop sections for each of your store's templates with the theme editor.