BigCommerce vs. Shopify

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BigCommerce
Score 7.9 out of 10
Small Businesses (1-50 employees)
BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.
$39
per month
Shopify
Score 9.1 out of 10
N/A
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
$39
per month
Pricing
BigCommerceShopify
Editions & Modules
Standard
$39
per month
Plus
$105
per month
Pro
$399
per month
Enterprise
Custom
per month
Basic Shopify
$39
per month
Grow
$105
per month
Advanced
$399
per month
Shopify Plus
2,000
per month
Shopify Plus
2,300
per month
Offerings
Pricing Offerings
BigCommerceShopify
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing.A 25% discount is offered for annual billing.
More Pricing Information
Community Pulse
BigCommerceShopify
Considered Both Products
BigCommerce
Chose BigCommerce
Although k-eCommerce may be a good fit for businesses who's ERP is Microsoft NAV Dynamics, we found the application to be cumbersome and lacking user friendly functionality as compared with BigCommerce. The k-eCommerce support was poor, impersonal and lacked situational …
Chose BigCommerce
I personally prefer BigCommerce over Shopify. Shopify is more confusing to use and takes longer to get a site up and running. Shopify also seemed to heavily lack some needed bulk editing tools that bigcommerce has. The only thing I preferred about Shopify was that it had more …
Chose BigCommerce
BigCommerce has more built in options than Shopify. While Shopify has lots more apps that are available and a lower initial price. The use of third party apps is good to have lots of options but each option needs to be vetted and dealt with independently. They greater number of …
Chose BigCommerce
BigCommerce had a much strong B2B integration and platform in general than Shopify. Netsuite was too expensive at the time to considering it.
Chose BigCommerce
Their B2B features are incomparable. Shopify was another contender but didn’t have the B2B capabilities that BigCommerce has
Chose BigCommerce
We deal in firearms. I tried Shopify first back in 2016 and that was a miserable mistake, very firearm NOT friendly there. Then we went to Volusion the next month and we were quite happy there for 7-1/2 years and several million $ in sales. The issue is Volusion was losing …
Chose BigCommerce
I chose BigCommerce over Shopify because I felt there were more built-in apps in BigCommerce. Other than that, I felt that both solutions are very similar.
Chose BigCommerce
BigCommerce combines the ease-of-use that you get form Shopify, with the ability to handle large numbers of Sku's like a custom Magento site might have.

But unlike a custom site like Magento, you don't need a coder or developer for every little change you want to make to the …
Chose BigCommerce
I find the UI to be more appealing and the storefront to be a little less recognizable as a typical Shopify storefront (more generic, etc.)
Chose BigCommerce
We switched from Shopify due to the restrictions they implemented on our industry. While we spent tens of thousands of dollars investing in our Shopify store, we can't have them cutting us off anytime they want. We reviewed WooCommerce, but didn't like the storefront or …
Chose BigCommerce
BigCommerce VS Shopify: Do I like Shopify? Yes. Has Shopify positioned itself as more of a get rich quick drop shipping platform, and alternative to marketplaces like Etsy? Also yes. Listen, I still like Shopify a lot, and there are absolutely still cases where I feel Shopify
Chose BigCommerce
osCommerce was our previous platform. It worked great for what it was but was too difficult to maintain and behind the times. When looking for a replacement, Squarespace and Shopify were both evaluated. Squarespace was not responsive at the time and did not support all of the …
Chose BigCommerce
Integrations with Shopify were inadequate, and we felt the overall impression was too informal, without the backend flexibility our catalog requires. As for Magento, I had experience at a previous company with Magento and was never very satisfied with any part of it. I took a …
Chose BigCommerce
Most reliable and robust e-commerce solution for the price. Easy to learn and to continue to use. Great user and customer management. Product capabilities are way better than the competition. It doesn't take a long time to onboard an entire business' inventory and get to …
Chose BigCommerce
Each platform has its pros and cons. However, overall, BigCommerce is the most challenging to work with from a developer's perspective. Simply finding files and locating the code in the theme editor takes too much time.
Chose BigCommerce
- Ease of Use: With guided onboarding, BigCommerce enables us to manage stores independently within days, reducing the need for extensive technical support. ​

-Comprehensive Built-In Features: BigCommerce provides a wide array of native features, minimizing reliance on …
Chose BigCommerce
easy for customization , no lengthy coding required.
Chose BigCommerce
I believe other platforms offer more robust CMS and experience managing tools making content and product updates easier to perform.
Chose BigCommerce
I find BigCommerce easy to use from a non computer person stand point. It was easy to quickly get adjusted to and what they charge for building and running a website far surpassed there competitors.
Chose BigCommerce
We are moving away from BigCommerce. It has not met our needs.
Chose BigCommerce
We chose BigCommerce over competitors due to customization and cost. We're able to have the site we're looking for, easily managed within our marketing team without hours of tedious revisions.
Chose BigCommerce
We have stuck with Big Commerce due to the amount of work and build outs we have created with the system. The issues we have come across do not raise too many red flags that we would need to switch programs at this time. If we do it is due to the promotion/ sales restrictions, …
Chose BigCommerce
Every criterion we evaluated against BigCommerce either won outright or held its own. What got us over the line was the incredible personal support at every step of the way from onboarding and implementation through to BAU. I had a support ticket this morning which I resolved …
Chose BigCommerce
BigCommerce gave us room to grow. It seemed to offer options further than we would have had [an] interest in going. The list/choices of apps were great. I do not know if the individuals who wrote the 3rd party apps were vetted, it really felt like they were. They know …
Shopify
Chose Shopify
Shopify out of the box had more features and did what we were looking to do that BigCommerce could not do without extensive customizations using a third-party vendor. That made it a very easy choice to switch to Shopify. Most of the customizations needed in Shopify we were able …
Chose Shopify
I have been in e-commerce for over 15 years now, and Shopify is overall the best website platform that I have used. I have used AmeriCommerce, StoresOnline/Crexendo, BigCommerce, Weebly/Square, Wix, Wordpress, GoDaddy and others - Shopify is the best in most …
Chose Shopify
Shopify is so much easier to use, and much more user-friendly than both BigCommerce and Magento. The reporting, product management, and app marketplace are much better as well. Shopify also integrates with other systems very easily with apps and sales channels, so it saves a …
Chose Shopify
With Wix and Squarespace, we really like the extended customization options for our store, but they both lacked the "commerce theme." Shopify, like BigCommerce is essentially designed to cater right to ecommerce and thus has more tools and features to support that effort. BigCom…
Chose Shopify
I have tried (and currently use and love) BigCommerce. GoDaddy was also decent and very easy to use. Volusion, Ecwid, Weebly, Wix, SquareSpace - all were colossal wastes of time.
Chose Shopify
Shopify is the most accessible website management tool to make custom edits to and is the quickest to learn. The file structure is easy to understand, but on Magento, it is very complicated. BigCommerce offers more default options than Shopify, but Shopify has more apps. 3D …
Chose Shopify
Shopify is great for the quick deployment of eCommerce websites and scaling them to test for feasibility. It's very affordable and easy to use. BigCommerce provides more function and customization but it takes coding experience to execute so it may not be best for some teams, …
Chose Shopify
We left BigCommerce and immediately were thrilled. BigCommerce worked fine but we saw immediate savings of several thousand dollars per month. The site speeds and page load times were way better and the app store is very comparable. Many of the features are similar between the …
Chose Shopify
Magento, BigCommerce, and WooCommerce for WordPress were the main alternatives we considered.
  • Magento - we had a negative experience with the complexity involved in maintaining the site backend and product catalog with a previous client and decided it wasn't suitable for the …
Chose Shopify
Shopify and BigCommerce are similar to each other in the sense that they have a very similar back end to the website. The ability to upload products is very similar and able to control settings. However, Shopify does seem to be easier to understand and has some added features …
Chose Shopify
Shopify is the best tool in the ecosystem because with all the apps in its sphere, you can do almost anything. It also has the best checkout experience one can ask for in the Ecommerce / website space. I think when it comes to shipping inventory and theme management it’s the …
Chose Shopify
They have more analytics, better designs, more apps to create a more robust system to run a business on. Their system is very intuitive, and they are heavily investing in constantly making their platform better. The biggest selling point years ago was the ability to track with …
Chose Shopify
You can build an e-commerce site very quickly and easily. Bulk upload of products is a very convenient feature. There are regular features and roadmap updates on Shopify as compared to others in the market. The quality of customer support is also good. Shopify meets all the …
Chose Shopify
They are all very similar but Shopify had a slightly better look and feel. It also was easier to use for drop shipping from AliExpress.
Chose Shopify
Shopify is hands down the winner. In all categories.
Chose Shopify
Shopify as a business is one of the fastest-growing e-commerce solutions in the world. And for good reason, because it's core functionality is set up in such a way that you can literally start an online business in a couple of hours. They have a massive suite of applications …
Chose Shopify
We selected Shopify because of the competitor reviews as one of the top 3 eCommerce platforms globally, but Shopify Basic performs poorly for the new and non-tech capable users compared to other top-ranked eCommerce platforms. The reviews and dominating brand exposure of …
Chose Shopify
Shopify is much easier to use and able to grow better with our company. It has fewer glitches which affect productivity, and more features to prevent needing many different programs.
Chose Shopify
Shopify performs a great marketing influence by having ads and different kinds of branding on various social media. Also, their utilities promotion creates a great impact on the people's mind, and after executing action on the platform, in my experience I liked it how …
Chose Shopify
We chose Shopify because it was scalable with our business and easy to set up.
Chose Shopify
Shopify, to us, had more of a customization opportunity. We also felt that the plans offered by Shopify were more in gear with what we were looking to do with our company.
TrustRadius Insights
BigCommerceShopify
Highlights

TrustRadius
Research Team Insight
Published

Users have found both BigCommerce and Shopify to be ideal for setting up online stores. Both platforms have been leveraged by businesses of varying sizes, ranging from small local operations to large-scale enterprises. Customers have praised the simplicity of both platforms, indicating they have been able to create and manage their online ventures, including dropshipping operations, without extensive technical knowledge or support.

The use of advanced features seems to be a differentiating aspect in user experiences with BigCommerce and Shopify. Some users have indicated that they appreciate the depth of options and scalability that BigCommerce offers, especially for larger businesses seeking to expand their online presence. Conversely, Shopify users boast its ease of use, particularly for those launching smaller-scale online operations or stepping into e-commerce for the first time.

Users have utilized the customizability of each platform to tailor e-commerce solutions to their needs. BigCommerce customers cited its excellent out-of-the-box features and integration options, as well as their ability to handle complex inventory management. Shopify users, on the other hand, have praised its range of aesthetically-pleasing templates, clean interface and the wide variety of apps that can be used to extend the platform’s capabilities

Users have found both BigCommerce and Shopify to be ideal for setting up online stores. Both platforms have been leveraged by businesses of varying sizes, ranging from small local operations to large-scale enterprises. Customers have praised the simplicity of both platforms, indicating they have been able to create and manage their online ventures, including dropshipping operations, without extensive technical knowledge or support.

The use of advanced features seems to be a differentiating aspect in user experiences with BigCommerce and Shopify. Some users have indicated that they appreciate the depth of options and scalability that BigCommerce offers, especially for larger businesses seeking to expand their online presence. Conversely, Shopify users boast its ease of use, particularly for those launching smaller-scale online operations or stepping into e-commerce for the first time.

Users have utilized the customizability of each platform to tailor e-commerce solutions to their needs. BigCommerce customers cited its excellent out-of-the-box features and integration options, as well as their ability to handle complex inventory management. Shopify users, on the other hand, have praised its range of aesthetically pleasing templates, clean interface, and a wide variety of apps that can be used to extend the platform’s capabilities.

Features
BigCommerceShopify
Online Storefront
Comparison of Online Storefront features of Product A and Product B
BigCommerce
7.9
Ratings
1% above category average
Shopify
8.7
Ratings
10% above category average
Product catalog & listings8.20 Ratings9.50 Ratings
Product management8.10 Ratings8.70 Ratings
Bulk product upload7.40 Ratings8.60 Ratings
Branding7.90 Ratings8.80 Ratings
Mobile storefront8.00 Ratings8.90 Ratings
Product variations8.50 Ratings9.00 Ratings
Website integration8.30 Ratings8.60 Ratings
Visual customization7.70 Ratings8.00 Ratings
CMS6.50 Ratings8.10 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
BigCommerce
8.0
Ratings
4% above category average
Shopify
7.9
Ratings
3% above category average
Abandoned cart recovery7.70 Ratings7.90 Ratings
Checkout user experience8.30 Ratings7.80 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
BigCommerce
8.3
Ratings
0% above category average
Shopify
9.6
Ratings
15% above category average
eCommerce security8.30 Ratings9.60 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
BigCommerce
7.9
Ratings
2% above category average
Shopify
8.4
Ratings
9% above category average
Promotions & discounts7.80 Ratings9.20 Ratings
Personalized recommendations7.40 Ratings8.40 Ratings
SEO8.40 Ratings7.60 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
BigCommerce
7.9
Ratings
1% below category average
Shopify
8.2
Ratings
2% above category average
Multi-site management8.30 Ratings6.70 Ratings
Order processing7.80 Ratings9.80 Ratings
Inventory management7.80 Ratings7.80 Ratings
Shipping7.70 Ratings7.80 Ratings
Custom functionality7.80 Ratings8.60 Ratings
Best Alternatives
BigCommerceShopify
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BigCommerceShopify
Likelihood to Recommend
8.2
(0 ratings)
8.2
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
9.2
(0 ratings)
Usability
9.1
(0 ratings)
10.0
(0 ratings)
Availability
9.1
(0 ratings)
10.0
(0 ratings)
Performance
9.1
(0 ratings)
-
(0 ratings)
Support Rating
9.1
(0 ratings)
10.0
(0 ratings)
Online Training
9.1
(0 ratings)
-
(0 ratings)
Implementation Rating
9.1
(0 ratings)
10.0
(0 ratings)
Configurability
9.1
(0 ratings)
-
(0 ratings)
Ease of integration
9.1
(0 ratings)
-
(0 ratings)
Product Scalability
8.6
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
BigCommerceShopify
Likelihood to Recommend
The ONLY reason we left Volusion was fear that Volusion was going to go out of business and our website/data would all be lost. I feel BigCommerce is lightyears behind Volusion in website/inventory control. In our experience, BigCommerce customer service severely lacks knowledge, at least compared to what we had in our 7-1/2 years with Volusion. There were times Volusion even helped us with stuff BigCommerce could not understand. I just feel sick about moving and that should not be the case. In my opinion, I downgraded heavily for the feeling BigCommerce would not be going out of business. I just feel sick.
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Shopify is perfect for companies who are looking to run a simple-to-medium base e-commerce system and aren't looking to get too fancy with integrations. Those companies, though, that have more complex integrations (especially with checkout) might be better off using another e-com system out there where you have access to the full core code.
Read full review
Pros
  • SEO - fast loading speeds, helps us rank on Google
  • Product customization - allows us to customize templates to our needs to fit all viable information
  • Integration with other platforms - seamless connection to other properties like Google Ads and Analytics
Read full review
  • Constant support and guidance on global policies that might affect your business
  • Flexible app integrations with an open storefront to allow developers to create helpful services for businesses as they grow
  • Extremely customizable - allowing a business to shine and operate in their own unique way
Read full review
Cons
  • Better and easier localisation for stores outside the US
  • Speed - it is not the fastest
  • Make sure that third-party theme developers update regularly and use best practice
  • Consider EU and country-specific rules and legal obligations and make customers aware of whether BC is actually fully compliant
Read full review
  • Basic requests for store management are not out of the box. Shopify puts a lot of stock in their apps and app partners to bring some of the features that I expected to be out of the box. I've used Shopify for multiple clients and ran into roadblocks for each when we were unable to do basic things. Sometimes the apps are free and it's no big deal. Other times you have to pay for another service to do something as basic as set up stock out reports and notifications.
  • Their support/team communication is poor. Again, working on multiple stores with license on all their levels and the support was consistently unresponsive or unhelpful.
  • If you're a partner managing multiple stores, the log-in between the partner dashboard and your individual stores is confusing. I'm often found in a loop searching for the right place to log in because you can't access the stores you are a partner on in the same way as the other Shopify stores. Seems minor, but it's a frustrating thing I encounter often.
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Likelihood to Renew
BigCommerce is a great platform! It does the job and has a very good API set. I would definitely recommend it to others, but I would warn them about the cost associated with BigCommerce. There are lower cost solutions, but definitely not as feature rich as BigCommerce. It's definitely not perfect, and has a few wrinkles to iron, but nothing is ever perfect. It does the job for us and I do enjoy using the platform!!
Read full review
Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
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Usability
I think that overall it has a great front end for the customer. On the back end, it takes a little spin-up time, but in just a couple of hours you can really have your head wrapped around everything you're going to need 99% of the time. It takes me about 5 minutes to train a new user on how to interact with customer orders.
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It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.
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Reliability and Availability
So far in my time with BigCommerce I have not had any down time when it comes to my webstore or accessing it at any time I need to. Knowing that they have such a good uptime, it makes me feel comfortable that my customers can access things anytime, but also keep sales going 24/7
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Shopify support is always available when you need them.
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Performance
I have not had any issues with pages loading slow or any real other issues, not that I have encountered so far. Speed of the site and images loading are fantastic and everything just seems to work nicely, which may seem like a simple thing to say about things, but when something just WORKS! Its rather nice vs fighting with things to work right.
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Shopify website speed is quite impressive. Even if we integrate couple apps, it does not hamper the site speed.
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Support Rating
Because they are always there no matter how simple or complex the question is, if they don't know the answer they don't fake it and just make you go away feeling frustrated.. they get you to someone that does know the answer. I always appreciate their help and their honesty!
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In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
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Online Training
They have a comprehensive online help file system that makes it easy to do almost anything. They cover just about everything you'd want to do with your online store with images, clear descriptions and in some cases video. I will, however, say the videos should be a little more professorially done and not sound like the employees are doing it in their cubical.
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Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.
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Implementation Rating
A certified BigCommerce design and solution partner will usually comprise a team of highly experienced designers, developers and marketers. It is our view that in the vast majority of cases, this will pay dividends in the long-term - especially for those teams that could use the extra support.
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Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
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Alternatives Considered
Big Commerce is definitely king in comparison to EvoX. Not only is Big commerce easier to use, it's also just a more powerful platform with many more capabilities (for example, EVOX has analytic capabilities but, nothing to the extent of Big Commerce's google analytics integration. EVOX's data is very base level and does not provide much customer insight besides visits/pages viewed.
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Shopify out of the box had more features and did what we were looking to do that BigCommerce could not do without extensive customizations using a third-party vendor. That made it a very easy choice to switch to Shopify. Most of the customizations needed in Shopify we were able to do ourselves.
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Scalability
I believe after seeing all of the parts of this platform, one is able to develop the business and keep adding on select features for the business. There are multiple options for purchase with the various platforms once the business grows more. The different features being offered by the platform can lead us to scalability.
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Shopify has basic to high-end plans. The plans grow with the brand`s growth and I love that about Shopify.
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Return on Investment
  • Provides a robust platform to sell a high-risk product.
  • Page Builder saves you time and money by negating the need to buy a template.
  • Includes robust promotion settings that allow for codes and automatic discounts, bulk discounts, and customer groups (i.e. military discount), all native options.
Read full review
  • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
  • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
  • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
  • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
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ScreenShots

BigCommerce Screenshots

Screenshot of enterprise ecommerce for high-volume brands like Skullcandy.Screenshot of the integration that lets you list products on Amazon directly from the BigCommerce control panel, with centralized inventory and order processing and fulfillment.Screenshot of where to customize the look and feel of a storefront.