Shopify vs. Wix

Shopify

630 Reviews and Ratings

Wix

354 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Shopify	Score9.1 out of 10	N/A	Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.	$39 per month
Wix	Score8.9 out of 10	N/A	Wix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.	$17 per month

Pricing

Shopify

Wix

Basic Shopify: $39
per month
Grow: $105
per month
Advanced: $399
per month
Shopify Plus: 2,000
per month
Shopify Plus: 2,300
per month

Free: $0
Light: $17
per month
Core: $29
per month
Business: $39
per month
Business Elite: $159
per month

Pricing Offerings
Shopify	Wix
Free Trial
Yes	No
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

A 25% discount is offered for annual billing.

—

Community Pulse
Key User Insights
	Shopify	Wix
Considered Both Products	Shopify Shawn Dehner Shawn at Small House Catalog (Architecture & Planning, 1-10 employees) Chose Shopify Shopify is not as user-friendly or attractive as Squarespace. Also, the interface is much more challenging due to the way the digital download variants system has been designed (requiring third party app). I find Shopify to be slightly superior to Wix for product selling - … Incentivized Helpful? Verified User Chose Shopify I am semi familiar with Wix. I prefer the Shopify interface for its ease of functionality and I think the platform is just more realistic in terms of what a business wants to see on the back end. Incentivized Helpful? Verified User Chose Shopify We did not evaluate other products because of Shopifys name recognition and overall great reviews. I had heard of Wix as another option for website creation and building, but Shopify is a lot more complex for our business needs and fulfills our need for a platform where we can … Incentivized Helpful? Hanson Grant CEO and Founder in Information Technology at Think Board (Consumer Goods, 1-10 employees) Chose Shopify They have more analytics, better designs, more apps to create a more robust system to run a business on. Their system is very intuitive, and they are heavily investing in constantly making their platform better. The biggest selling point years ago was the ability to track with … Incentivized Helpful? Verified User Chose Shopify With Wix and Squarespace, we really like the extended customization options for our store, but they both lacked the "commerce theme." Shopify, like BigCommerce is essentially designed to cater right to ecommerce and thus has more tools and features to support that effort. BigCom… Incentivized Helpful? Verified User Chose Shopify Wix was vastly more customizable but not built for stores with lots of products. We built a fantastic website on Wix with everything she needed but it had two fatal problems - the first was that it was just too slow to load on the page, and the second was that the products were … Incentivized Helpful? Ashia Ackov Web Editor in Social Media at Independent Contractor (Apparel & Fashion, 1-10 employees) Chose Shopify I personally prefer and use Wix, because of customization and it is a few dollars cheaper. But what Shopify offers in the Store package compared to Wix are the currencies accepted, being able to subscribe, automated sales tax, or SEO options. To get all that out of Wix you … Incentivized Helpful? Scotty Hunt Founder in Corporate at Indy Over Everything (Apparel & Fashion, 1-10 employees) Chose Shopify I selected Shopify over Wix primarily for the e-commerce integration. Shopify, at the time, had the e-commerce (the ability for a customer to pay) already natively built into it's offering. Wix needed a third party application to be added in order to accept payments. This … Incentivized Helpful? Verified User Chose Shopify I looked at both Wix and Squarespace. I felt Wix was a little too complicated for me to use as I only have a fairly basic knowledge of web development. And while Squarespace was easy to use and looked better than Shopify, its pricing was a little bit on the higher side. I felt … Incentivized Helpful? Verified User Chose Shopify I havent had a very detailed look at the others. But for us, to migrate the whole infrastructure to something else doesnt make sense. We are happy with Shopify. Incentivized Helpful? Verified User Chose Shopify Shopify is the best tool in the ecosystem because with all the apps in its sphere, you can do almost anything. It also has the best checkout experience one can ask for in the Ecommerce / website space. I think when it comes to shipping inventory and theme management it’s the … Incentivized Helpful? Carlos Delgado Barcia Consultant in Professional Services at Geo Strategy Partners (Consumer Electronics, 11-50 employees) Chose Shopify Shopify is a lot better, more features, better management and price Incentivized Helpful? Verified User Chose Shopify For e-commerce, Shopify provides a greater range of capabilities and integrations, including inventory management, shipping, and payment choices, and marketing tools. It offers more apps and customization possibilities accessible to businesses. Shopify helps you better organize … Incentivized Helpful? Rejoy Varghese Digital Marketing Manager in Marketing at Inddecore Interio (Marketing & Advertising, 11-50 employees) Chose Shopify The old platform that I used could not help us to meet our requirements. It was not helping us properly, then I got to know about Shopify and started using it. After 1 month [of] usage of Shopify we could understand that this is the best platform [for E-commerce] to make … Incentivized Helpful? Micah Jewell Small Business Owner in Sales at The Dark Jedi (Retail, 1-10 employees) Chose Shopify They are all very similar but Shopify had a slightly better look and feel. It also was easier to use for drop shipping from AliExpress. Incentivized Helpful? Verified User Chose Shopify Shopify easily holds its own against some of the top eCommerce and web design sites on the market today. It's affordable and definitely worth the price. Set up is straight forward and easy to understand. Incentivized Helpful? Kathy Pierre CEO (Chief Executive Officer) in Corporate at Skin Champagne (Consumer Goods, 1-10 employees) Chose Shopify The thing about Shopify is with the themes sometimes you cannot tell who the website is hosted is with, but with alternative platforms, you can tell exactly which platform the store is being hosted on and that really has to do with the vast variety of customizable themes … Incentivized Helpful? Horacio Carcamo Product Development Asst. in Marketing at Myron Manufacturing (Marketing and Advertising, 201-500 employees) Chose Shopify Shopify performs a great marketing influence by having ads and different kinds of branding on various social media. Also, their utilities promotion creates a great impact on the people's mind, and after executing action on the platform, in my experience I liked it how … Incentivized Helpful? Ashley Gennett Marketing Coordinator in Marketing at Cosmo DeNicola Companies (Events Services, 201-500 employees) Chose Shopify Shopify, to us, had more of a customization opportunity. We also felt that the plans offered by Shopify were more in gear with what we were looking to do with our company. Incentivized Helpful? Jeremy Hawes Web & Software Project Manager in Engineering at Capitol Tech Solutions (Computer Software, 11-50 employees) Chose Shopify Shopify is much easier and intuitive for our clients. Shopify is built much better for developers to come in and make customizations to both design and functionality. Finally, there's speed - Shopify has typically always been significantly faster. Incentivized Helpful?	Wix Verified User Chose Wix Wix is much easier to use on a daily basis and, in my opinion, offers much more features and modifications than WordPress. In addition, I believe that the community for Wix is much more engaging and helpful than the community for WordPress. I also appreciate that Wix has a … Incentivized Helpful? Horacio Carcamo Product Development Asst. in Marketing at Myron Manufacturing (Marketing and Advertising, 201-500 employees) Chose Wix Wix can give the user great customer service or technical assistance when needed. I think that this factor can stack up against other competitors. Wix also provides a great tutorial for web page creation when you start with a template, every field of the web page is clearly … Incentivized Helpful? Dan Hanna Customer Retention Quality Supervisor in Sales at TeleStars LLC (Telecommunications, 11-50 employees) Chose Wix The free version Wix offers seams to provide more features than the others. Overall, I would say it stacks up best if a customer is creating a basic website with limited functionality. It may not be the best solution for a customer looking for a more professional design, or … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Shopify

Wix

Comparison of Online Storefront features of Shopify and Wix
Feature	Shopify 8.7 136 Ratings	Wix - Ratings
Product catalog & listings	9.5136 Ratings	00 Ratings
Product management	8.7134 Ratings	00 Ratings
Bulk product upload	8.6115 Ratings	00 Ratings
Branding	8.8134 Ratings	00 Ratings
Mobile storefront	8.9130 Ratings	00 Ratings
Product variations	9.0127 Ratings	00 Ratings
Website integration	8.6127 Ratings	00 Ratings
Visual customization	8.0133 Ratings	00 Ratings
CMS	8.1109 Ratings	00 Ratings

Comparison of Online Shopping Cart features of Shopify and Wix
Feature	Shopify 7.9 129 Ratings	Wix - Ratings
Abandoned cart recovery	7.9120 Ratings	00 Ratings
Checkout user experience	7.8127 Ratings	00 Ratings

Comparison of Online Payment System features of Shopify and Wix
Feature	Shopify 9.6 131 Ratings	Wix - Ratings
eCommerce security	9.6131 Ratings	00 Ratings

Comparison of eCommerce Marketing features of Shopify and Wix
Feature	Shopify 8.4 133 Ratings	Wix - Ratings
Promotions & discounts	9.2128 Ratings	00 Ratings
Personalized recommendations	8.432 Ratings	00 Ratings
SEO	7.6124 Ratings	00 Ratings

Comparison of eCommerce Business Management features of Shopify and Wix
Feature	Shopify 8.2 134 Ratings	Wix - Ratings
Multi-site management	6.719 Ratings	00 Ratings
Order processing	9.8132 Ratings	00 Ratings
Inventory management	7.8131 Ratings	00 Ratings
Shipping	7.8124 Ratings	00 Ratings
Custom functionality	8.6124 Ratings	00 Ratings

User Ratings
	Shopify	Wix
Likelihood to Recommend	8.2 (149 ratings)	9.4 (98 ratings)
Likelihood to Renew	9.2 (15 ratings)	7.0 (4 ratings)
Usability	10.0 (3 ratings)	8.0 (7 ratings)
Availability	10.0 (1 ratings)	10.0 (2 ratings)
Performance	- (0 ratings)	10.0 (2 ratings)
Support Rating	10.0 (2 ratings)	6.0 (1 ratings)
Implementation Rating	10.0 (1 ratings)	8.0 (1 ratings)
Configurability	- (0 ratings)	10.0 (1 ratings)
Ease of integration	- (0 ratings)	9.0 (1 ratings)
Product Scalability	- (0 ratings)	8.0 (2 ratings)
Vendor pre-sale	- (0 ratings)	10.0 (1 ratings)