Simplify360 vs. Social Mention

To talk directly to the Simplify 360 management and take a call post that. One of the key aspects of investing in any enterprise software is how easy the implementation is and how much support that a company can get in the early implementation process. We have had a quick ramp up learning the tool and had constant interactions with the team at Simplify to better understand and manage issues or get questions answered

If you are curious about what someone is saying about your brand, this tool helps you to know how your brand is performing on all social media sites. Also seeing the previous results you can predict future performance. This data helps a lot in the future planning. This tool doesn't give perfect results though. Also, it can indicate your sentiments of mentions if they are angry, or happy.

Incentivized

• Great and interactive UI; easy to set-up profile
• seamless flow in monitoring, engagement and campaign analytics
• Very powerful Twitter and FAcebook Insights

• Find sentiment of online buzz for your product/service/brand
• Monitor many different online websites that are talking about your brand all in one place
• Find keywords that are being used by consumers when they think of you

• I will like to see some improvement in the intuitiveness of the system. There are some great features hidden behind the curtains.

• Filtering - better filtering of unrelated brand info. i.e. we are only interested in @accav items from the US - not from overseas

Support team of Simplify360 is amazing and they are flexible. There is no other tool on earth which is so customizable, but here the team is open for changes and take a hit on their product pipeline to deliver satisfaction to you

I love that Social Mention is so easy to use. It does not take a long time to learn how to navigate the site when you need information quickly. I don't use it as much in my new job, but I recommend it for basic monitoring and when you need social media information right away

It doesn't work as well since we changed our name. We used to have a very unique twitter handle etc. so it was easier for social mention to find us. For folks who have unique names it's excellent if you don't it may not be that helpful.

In side by side analysis, Simplify 360 was much easier to set up teams, work flow and the brand monitoring was quite a bit more accurate

Social Mention stacks up against these as Social Mention is more reliable for data than others. it provides really nice statistics of reach, influence, sentiment and helps find brand's influences. It is quick and offers a great snapshot of the volume of your Tweets & Twitter presence. Supports a lot of social media sites like Facebook, Google+ etc.

Incentivized

• Reduction of weekly and monthly report building time by over 70%
• Lead generation increased by over 30%.
• Online brand negativity neutralized by over 80%.

• The paid-version actually had a negative ROI for us as it would sometimes feed us topically inappropriate articles and didn't allow us to filter by source so as to eliminate inappropriate blogs and inappropriate news sources (like highly politically partisan ones).