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Social Mention

Score8.2 out of 10

19 Reviews and Ratings

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What is Social Mention?

Social Mention is a free tool which is a kind of Google search for the social web. It provides basic search and alerts across a very broad variety of social channels.

Categories & Use Cases

Reviews

What users are saying about Social Mention.
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Social Mention - Product for growth of business

Incentivized
Verified User
Employee in Information Technology (51-200 employees employees)

Pros

  • Keeps real time data tracking of campaign and brand performance
  • Predict future performance
  • One can analyse which campaigns and marketing to be done in future to increase sales.

Cons

  • As it keeps real time data track, it also tracks old campaigns data searching keywords which is wrong and gives wrong analysis.
  • Not reliable. But can use it for benefit of campaigns and analyse which campaigns to run.

Return on Investment

  • Sentiment Analysis helps brand performance.
  • Clients are happy with the data, performance of their brand.
  • Support a lot of social media sites to run campaigns.

Alternatives Considered

Brand24 and Talkwalker

Other Software Used

Brand24, Talkwalker

Social Mention saved the day: Overlooked Lead on twitter found by Social Mention.

Kathy Hughes Langfield, MBA
VP Operations in Corporate at Atlantic Creative Communications (11-50 employees employees)

Pros

  • Social Influence: Finds all the mentions on our brand throughout the internet
  • Reduces Social Mistakes: Helps us find and respond to inquiries/comments about our brand - which can be difficult when there are multiple mentions.
  • Scorecard: Helps keep score of the online passion for your brand.

Cons

  • Filtering - better filtering of unrelated brand info. i.e. we are only interested in @accav items from the US - not from overseas

Return on Investment

  • Today - it helped me find a lead and respond - 2 days late but hopefully not a missed opportunity. Had responded on Twitter but they needed more followup.
  • Better customer service online - knowing that there really is monitoring.

Mention allows brand and campaign management

Incentivized
Verified User
Engineer in Engineering (10,001+ employees employees)

Pros

  • Can predict future response from today's number.
  • Let's you judge which types of campaigns to run.
  • Has a very well managed dashboard of results.

Cons

  • The numbers usually we get are not always what we want; it also includes old or other new campaigns and brands names.
  • Limited facility under free dashboard.

Return on Investment

  • Clients are happy with the numbers and on-time review of campaigns and the brand.
  • Lets you decide the future of any campaign and brands on the basis of their performance.

Alternatives Considered

Hootsuite

Other Software Used

Hootsuite Free, Topsy

Social Mention Review

Incentivized
Verified User
Engineer in Information Technology (11-50 employees employees)

Pros

  • Assembles result in one platform from all over social media.
  • Tracking of brands and campaigns impact over users. how much it is retweeted, liked and others. Difficult to scrape manually which social mentions solves very easily.
  • Social Mention supports monitoring more than 50 media panels including Facebook, Twitter etc.

Cons

  • Under the "Free" dashboard you are limited to only receiving weekly results.
  • Can't negate those tags which contain my tags.
  • Lots of tweets missing, no noise filtering. Sometimes we get very old contents which are not needed.

Return on Investment

  • Real-time analytics of your brand or campaigns mentions in all over social media sites.
  • Performance calculation, impact on users, advertisements .
  • The measure of the range of influence.

Alternatives Considered

Social Searcher and Topsy

Other Software Used

Topsy, Insightpool Social Selling Platform

Great PR Tool

Marissa Ferri
PR Associate in Social Media at Burson-Marsteller (1001-5000 employees employees)

Pros

  • It grabs key words from tweets and lets you see the frequency of those tweets in real time.
  • It's basic and easy to use. I mainly used it for Twitter; however, it helps with Facebook searches too. Finding Facebook content without Social Mention was harder because you cannot search directly on the Facebook platform; Social Mention grabs all the content into one place.
  • The number of "unique authors" was especially helpful in providing me with more insight about my client in social media.

Cons

  • I was never able to find where I could search only Twitter or only Facebook - that could be helpful.

Return on Investment

  • Overally, it had a positive impact when we needed to get numbers and monitoring context on social media in real time. It gives a great overview while doing a deep dive into more intricate areas of social content.

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