SmartyAds SSP vs. X Ads

SmartyAds SSP

SmartyAds SSP

3 Reviews and Ratings

X Ads

X Ads

161 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
SmartyAds SSP	Score 4.5 out of 10	N/A	SmartyAds SPP is a supply-side ad serving tool for publishers.	N/A
X Ads	Score 5.9 out of 10	N/A	Formerly Twitter Ads, X Ads is a search engine marketing tool built around features such as objective-based campaigns, promoted trends, and in-depth analytics.	N/A

Pricing

SmartyAds SSP

X Ads

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
SmartyAds SSP	X Ads
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	SmartyAds SSP	X Ads
Considered Both Products	SmartyAds SSP No answer on this topic	X Ads Verified User Anonymous Chose X Ads Twitter reaches a more fast-paced niche audience than Facebook as those are the users of the platform. Incentivized Helpful? Verified User Anonymous Chose X Ads Twitter ads offer different targeting and various ad products. They do not have the reach and scale that Facebook does, but it helps diversify our media mix. It would be great to have more brand-safe filters across the platform if possible in the future since some conversations … Incentivized Helpful? Verified User Anonymous Chose X Ads I put Facebook in front of Twitter when it comes to preference. However, both platforms are expensive to advertise on. Facebook analytics seem to be more comprehensive. Incentivized Helpful? Sydney Lovegrove Marketing Specialist Chose X Ads Facebook Ads are very similar; however, Twitter Ads was selected for our business based on campaign goals. At the time, we assessed the behaviors and demographics of Twitter and how we could leverage that to benefit our business through a targeted campaign. Each platform has … Incentivized Helpful? Verified User Anonymous Chose X Ads Twitter is by far the most important expensive to use out of everything we have tested but it is also the most effective in targeting the younger demographics I also am not a fan of the fact that it limits our interactivity we can only use a zip code, not specific cities which … Incentivized Helpful? Verified User Anonymous Chose X Ads This is our first tool for advertising through Twitter, but we also used similar tools for Quora, Reddit and Facebook ads. All of them have similar interfaces and basics. Incentivized Helpful? Verified User Anonymous Chose X Ads Twitter Ads have an edge over Google Ads Manager due to they're focused reach in some geographies. Twitter has a huge amount of information about the user which is based on the activity of the user on the platform. This helps to narrow down the targeting based on different … Incentivized Helpful? Verified User Anonymous Chose X Ads More people are on Twitter nowadays. So we get more outlook on our promotions and more followers. Most people skip over Google Ads because they implement their ads way too much on one page, google ads also give an option for people to skip ads and people want to skip ads no … Incentivized Helpful? Chloe Sayers Billing Specialist Chose X Ads I have found Facebook for Business much more effective at delivering ads and driving results. LinkedIn is also more effective and has better lead form options, although their ads tend to be pricier. Incentivized Helpful? Verified User Anonymous Chose X Ads Google Ads and Facebook Ads have much wider target demographics, however, these two options out-weigh Twitter Ads which only has two options for running Ads. That being said with the lack of ad features, Twitter doesn't stack up against the two. Incentivized Helpful? Verified User Anonymous Chose X Ads Compared to Facebook Ads or Instagram Ads, Twitter Ads was more expensive. However, when we only look at the conversions rate of Twitter Ads, it always had way higher numbers, mainly because it is conversation driven and allows for the customer to speak directly to you as a … Incentivized Helpful? Jasmine Wang Digital Media Supervisor Chose X Ads Using Twitter in conjunction to Slack helps create seamless set up. Slack is used internally, but allows the team to send real time messages and can easily QA ads before they go live. Twitter faces externally and we can execute on the client's vision. The client also uses Slack … Incentivized Helpful? Tegan Jenner Senior Data Analyst Chose X Ads Twitter Ads is decent at showing its own data, but there aren't really any visualizations within the platform that would be directly pulled and sent to a client. Any data or performance from Twitter Ads would need to be pulled, cleaned up and transformed into a more … Incentivized Helpful? Ben Rubenstein Marketing Manager, HMX Chose X Ads Of all the social advertising options we've tried, Twitter falls somewhere in the middle - it's not as low-cost as Facebook, but not as effective for our audience either. It's more cost-effective than LinkedIn, but the targeting is not as robust. It's been a good-enough … Incentivized Helpful? Verified User Anonymous Chose X Ads Twitter reaches a different demographic than most other platforms we use. It's an important part of the overall marketing objective. Incentivized Helpful? Nicholas De Salvo Founder, Creative Director Chose X Ads Facebook Ads, Adwords, Snapchat, LinkedIn, Instagram, Youtube all have ad channels you can use to advertise your product. Some are even tied together. Twitter occupies a part of the market which can be difficult to get right. Mostly, we select other channels for better … Incentivized Helpful? Verified User Anonymous Chose X Ads Twitter attracts more potential customers than Facebook. There are more fake users in Facebook than Twitter which also contributes Twitter conversion rate more than Facebook but gets more clicks on Facebook than Twitter. Targeting of users is okay on Twitter, for the first time … Incentivized Helpful? Toni Reifsteck Digital and Web Content Strategist Chose X Ads Twitter lags behind both platforms. It is still quite useful as part of a larger campaign but patients in our market do not engage as well as we would like. Incentivized Helpful? Rebecca Oguntula Market Analyst Chose X Ads Twitter Ads for my Bank is a far more effective marketing tool than Facebook for business. With Facebook for business, we obviously get more clicks on our ads, however, these clicks always yield a very low conversion rate, in terms of users clicking the advert link to our … Incentivized Helpful? Verified User Anonymous Chose X Ads Since the number of fake users is more on Facebook or any other social media panels than Twitter, Twitter platform marks the best platform to connect with potential clients. Although Facebook has more users than Twitter, Twitter gives better and potential clients. Targeted by … Incentivized Helpful? Matthew Bernstein Account Executive Chose X Ads Twitter and Facebook for Business offer a very similar platform for ads for a local advertising option. While Facebook for Business is a bit less expensive than Twitter Ads on a CPM basis, Twitter Ads offers a good conversational platform - instead of appearing as a Business … Incentivized Helpful? Verified User Anonymous Chose X Ads Twitter has less fake users compared to Facebook and other social media platforms. It can be hard to keep up with Facebook Ads because they’re constantly making changes to their system. Twitter is similar to Facebook, you set a budget, place a bid, and run your campaigns. You … Incentivized Helpful? Verified User Anonymous Chose X Ads Twitter ads are really designed for advertising on Twitter. I believe that it is the most effective strategy for advertising on the platform. However, the key is to understand your audience. If your target audience doesn't really use Twitter, then it may be better to focus on … Incentivized Helpful? Sarah Haberman Customer Marketing Specialist Chose X Ads We were grandfathered into Twitter ads and when I left the organization, we were actively researching alternatives. Incentivized Helpful? Verified User Anonymous Chose X Ads We selected Twitter Ads because our paid social marketing team runs various upper funnel tactics that perform very well on this platform. Incentivized Helpful?

Best Alternatives
	SmartyAds SSP	X Ads
Small Businesses	LinkedIn Marketing Solutions Score 9.0 out of 10	WordStream Score 6.9 out of 10
Medium-sized Companies	The Trade Desk Score 9.0 out of 10	WordStream Score 6.9 out of 10
Enterprises	LinkedIn Marketing Solutions Score 9.0 out of 10	Sprinklr Marketing Score 8.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	SmartyAds SSP	X Ads
Likelihood to Recommend	- (0 ratings)	7.3 (0 ratings)
Likelihood to Renew	- (0 ratings)	6.0 (0 ratings)
Usability	- (0 ratings)	6.0 (0 ratings)

User Testimonials
	SmartyAds SSP	X Ads
Likelihood to Recommend	No answers on this topic	Twitter is well suited for brands seeking to effectively manage and tweak their advertising campaign, while also interacting in real-time with people who stumble on their ads, thus maximizing optimal result. It is also my suggested ad platform for brands who want to target the younger generation, especially millennials and those born in the 1990s. Incentivized Anthonia Aveh Customer Service Analyst Read full review
Pros	No answers on this topic	Ease of use. It's very simple to add new creative to an existing campaign, or to quickly promote a tweet. Reporting. I appreciate the dashboard that shows how many organic and paid impressions tweets have received, as well as the resulting engagements. Low-lift advertising. The new auto-promote option makes it so I don't have to choose which tweets I want to promote. Incentivized Ben Rubenstein Marketing Manager, HMX Read full review
Cons	No answers on this topic	Limitation of characters to only 140. While the targeting of Twitter is relevant most of the time, it is not always right and there are some ads that are completely unrelated to the search terms entered. Not as many users as Facebook. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	No answers on this topic	Twitter ads are not the best way for people to promote things because they do not pop out enough on people's feeds. Verified User Anonymous Read full review
Usability	No answers on this topic	The tool is ok to use, and ads are becoming more skippable on Twitter, so we are unsure as a company if it's still a good channel for direct response messaging. It does not perform as efficiently as other social platforms for lower funnel marketing. It does well for awareness campaigns that are set and forget, but optimizing for DR is not as efficient when you are trying to manage the ads on the client side. Incentivized Verified User Anonymous Read full review
Alternatives Considered	No answers on this topic	Compared to Facebook Ads or Instagram Ads, Twitter Ads was more expensive. However, when we only look at the conversions rate of Twitter Ads, it always had way higher numbers, mainly because it is conversation driven and allows for the customer to speak directly to you as a business owner in a 2 way conversation. Incentivized Verified User Anonymous Read full review
Return on Investment	No answers on this topic	One Positive Impact has been that having ads running has increased the number of followers we have on Twitter. Another positive impact is that due to having more followers, we now have more visits to our site. A mixed impact would be that positively, since we have Adwords implemented as well, we can track back the source of our website traffic to being from a social source like Twitter. The negative of it is that Twitter ads does not have the tracking capability and we still need Google Adwords to do so. Incentivized Verified User Anonymous Read full review
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