SmileBack vs. Yotpo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SmileBack
Score 10.0 out of 10
N/A
SmileBack is a customer feedback system designed for MSPs and helpdesks and focused exclusively on customer satisfaction, from ConnectWise. Their CSAT, NPS and reporting toolsare designed to empower users to drive businesses by making feedback abundant and actionable. With knowledge that customer satisfaction is the #1-indicator of success for MSPs and helpdesks, SmileBack boasts expertise in the space. They state their products will not only dramatically increase the amount of…N/A
Yotpo
Score 8.1 out of 10
N/A
Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. Yotpo integrates with everyday tools including Google, Instagram, top eCommerce platforms, and other tools in the tech stack.
$799
per month
Pricing
SmileBackYotpo
Editions & Modules
No answers on this topic
Premium
$799
per month
Free
Free
Includes 50 Monthly Orders
Offerings
Pricing Offerings
SmileBackYotpo
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
SmileBackYotpo
Considered Both Products
SmileBack
Chose SmileBack
At the time, SmileBack was only option available. There are other alternatives now that we are considering.
Chose SmileBack
Very odd that none of the tools we evaluated are on this list, including some much larger companies. Below are the tools we reviewed with some notes. Ultimately, we recently changed from SmileBack to CustomerThermometer as described below.

Crewhu -- They are arguably the biggest …
Chose SmileBack
We have not tried other products - SmileBack was our first CSAT trial and we loved it so much we never tried any other.
Chose SmileBack
SmileBack is the simplest and most effective software for customer reviews. Since it is simple, it is more likely that the customer will leave a review. We have a high number of reviews left by customers because it is fast and easy for them to do so. We value our client's …
Chose SmileBack
Manage has its own built-in surveys, but not customizable at all. Once we came across SmileBack, we didn't search for anything else. We just knew the tool was for us!
Chose SmileBack
We used our ticketing system's internal feedback option and we only got a few reviews a year. With SmileBack, we get several a day.
Chose SmileBack
I reviewed two other tools and quickly chose this based solely on the the ease of implementation, end user interface, and the management portal.
Yotpo
Chose Yotpo
Brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. Integrate with the tools you use every day, including Google, Instagram, top eCommerce platforms, and the rest of your tech stack. Yotpo is a Forbes …
Chose Yotpo
I've followed Yotpo for some time. What always held me back was the cost and year-long commitment. Ultimately, we selected Yotpo because of the syndication, which would allow us to use reviews on two different sites.
Chose Yotpo
I have only used one other service prior to Yotpo (I don't remember what it was) and Yotpo outperforms them. Yotpo is really intuitive and easy to navigate/install from a Shopify user perspective. When Pixel union releases their customer review service I may try it out since …
Chose Yotpo
We haven't worked with other loyalty or review platforms, however, we've worked with other SMS providers in the past. I feel that Yotpo's SMS Bump is much more robust and has better integrations than the other platforms. It's also much easier to manage than the other platforms.
Chose Yotpo
I have used in the past: Olapic, BazaarVoice, and Pixlee. The simple fact that the team at Yotpo has found a single view tool for ratings, reviews, and user photos has made a huge difference for my (very small) team. This allows for a one-stop-shop approach that we can view and …
Chose Yotpo
We like Yotpo because they offer all of the same features and suite of tools, and they do it at a fraction of the price. We see no benefits in paying a whole lot more money for no added benefit. Yotpo handles our customer reviews perfectly for our needs and gives us everything …
Chose Yotpo
The internal review features I've used sometimes don't allow a public direct response. We experienced glitches with Shopify's on a regular basis. Americommerce's internal review/correspondence management offered no reports, no "star rating" ability, and "went down" frequently.
Chose Yotpo
We used Disqus for a while, and it was pretty low-tech.
Chose Yotpo
A bit deeper understanding of patients and their needs in this platform, yet we are really focusing our Enterprise on the basics now ...reviews, loyalty, etc.
Chose Yotpo
Yotpo offers more features such as sharing to social media. It's a one stop place to work on reviews and just reviews - it's not as distracting as working on a site that's about a lot of things. I am focused on the reviews when I log in to Yotpo and I feel I get more done. …
Chose Yotpo
Within our business are those who like Yotpo more than okendo, others the other way round. For myself, Yotpo has much better value for money and is easier to configure, but I do prefer the okendo customer journey.
Chose Yotpo
We found these platforms to be fairly comparable. We ultimately chose Yotpo due to the flexibility around review moderation, and because of the possibility of adding on (and getting a price break for) Swell, for customer loyalty. We didn't decide to move forward with Swell at …
Chose Yotpo
Yotpo beats [the alternatives] in almost every mark. It is easy to install if you have Magento 1.9x. cost is still acceptable. For an industry like us (drone and fpv), our consumers are very vocal, this is a great fit as we provided another way for consumers to communicate …
Chose Yotpo
Yotpo is a good tool at a great price. Their service has been helpful rather than delightful and it serves our purpose for the time being. Review syndication, additional automation and better-developed reporting and statistical output would be large growth areas for them. Many …
Chose Yotpo
We experimented briefly with the Shopify Reviews app, but saw almost no response as the emails had to be sent manually or otherwise automated. Yotpo made it super easy and our response rate is very good now. You can do the math for your business, but if it helps drive X …
Best Alternatives
SmileBackYotpo
Small Businesses
Growave
Growave
Score 9.7 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.8 out of 10
Medium-sized Companies
PowerReviews
PowerReviews
Score 7.8 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.8 out of 10
Enterprises
PowerReviews
PowerReviews
Score 7.8 out of 10
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SmileBackYotpo
Likelihood to Recommend
10.0
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
5.0
(0 ratings)
Usability
10.0
(0 ratings)
9.4
(0 ratings)
Support Rating
9.3
(0 ratings)
9.5
(0 ratings)
User Testimonials
SmileBackYotpo
Likelihood to Recommend
Overall product works well but is no longer price competitive compared to others. It also is not as feature rich as its competitors any more. It was one of the first to market which was great but has not done much improvements since. Would love to see ability to measure project CSAT and other integrations.
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If you have an ecommerce website Yotpo does the job. It's dependable, easy to install, and you can set up a funnel to get the customer to review your site or product, then ask them to post a review on social media by offering an incentive. If you're a small business this can work as a set it and forget it system that just needs to be checked once in awhile if you are short on time. When you do check in you can push the reviews yourself to social sites. The free version does not do this automatically as far as I know
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Pros
  • Charts and graphs that make it easy for us to share our results internally and also externally when meeting with clients and potential clients.
  • SmileBack provides a fun set of metrics that our techs can be proud of -- by measuring customer satisfaction and seeing these surveys (especially those with comments) - it really provides them with satisfaction of a job well done!
  • SmileBack makes it easy to search and filter by the client or by tech (agent) or date range.
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  • It provides a nice, user-friendly tool for online reviews.
  • It allows us to send automated emails to customers to help generate reviews.
  • It makes it easy for us to respond to negative reviews so we can resolve issues and turn bad outcomes into good ones.
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Cons
  • Honestly, I can't find any room for improvement with SmileBack at this time. For what it is designed to do, it is simple, fast and convenient. Just what we were looking for so our customers can drop us a note and get back to making great beer!
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  • The customer photos are too small. We'd like to be able to display the photos that customers upload as much larger. They're almost thumbnails.
  • Yotpo widgets slow down site speed so we can't use any of them. The only one we can use is the reviews page.
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Likelihood to Renew
No answers on this topic
Our organization is very lean and agile and does not have the resources to staff either a Marketing or Customer Service Team member on reviews full time. We know and understand the value of such an individual but are unable to staff a position at this point. This reduces the value of the tool in our eyes.
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Usability
Very easy to use, very easy to setup and it's very easy for customers to use and send in their feedback
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I think the platform back end could be easier and more intuitive, but we are able to get around and accomplish what we need to with minimal training or guidance. Specifically, we had complications with trying to do something as simple as sending ourselves test emails and adjusting image sizes pulling from our product catalog so that the review request email images would be clear.
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Support Rating
Fantastic support--very honest and direct assistance anytime you need it. My only critique would be for them to "eat more of their own dog food." While I'm sure they've reached out in the past, I can't say that I specifically recall many times that they went out of their way to seek my input as their customer. That said, we rarely needed to contact them as the product works great on its own!
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Live chat is always ready to help. Even when they do not have an immediate answer, we hear back from them within a reasonable time frame. Communication from the account manager is great as well. The team has been very supportive in listening to new ideas, needs, and updates based on real-time on-site data.
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Alternatives Considered
Very odd that none of the tools we evaluated are on this list, including some much larger companies. Below are the tools we reviewed with some notes. Ultimately, we recently changed from SmileBack to CustomerThermometer as described below. Crewhu -- They are arguably the biggest name in this space (at least in our industry) and offer a very fully featured platform for customer interaction as well as internal employee interaction. Bizratings -- Also a pretty large name. We did not get to a trial with them. Simplesat -- Very similar to SmileBack in its elegance and simplicity. CustomerThermometer -- This is the vendor we ultimately chose to go to after being with SmileBack for several years. The monthly cost difference for our particular use case made too much sense. While not the most feature-complete tool, there are more options overall in addition to being much cheaper.
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We like Yotpo because they offer all of the same features and suite of tools, and they do it at a fraction of the price. We see no benefits in paying a whole lot more money for no added benefit. Yotpo handles our customer reviews perfectly for our needs and gives us everything that we need to manage, respond, and gather reviews for our products and website.
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Return on Investment
  • We can view how we are doing through the customer's eyes.
  • We can see if we are improving our customer service or if it is something that needs to be worked on.
  • We have a metric that we like to keep to, and SmileBack helps us track that.
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  • We got complaints about not having enough pictures of projects. Yotpo completely negated that complaint with the UGC implementation on our website.
  • If my memory serves me right, 98% of our customers directly interact with some Yotpo widget on our site. That's a lot.
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ScreenShots

SmileBack Screenshots

Screenshot of Detailed reports to export for your clients. Show up for your customer meetings with a printed PDF with every piece of feedback they ever left for you and show you’ve been listening from day one. Be amazed at how your customer retention improves.Screenshot of Out-of-the-box filters to slice and dice your data. Filter your reviews by customer, agent, review, type, ticket status and more and see which of your customers are thrilled and which need some attention. Spot and reward your support agents who are thriving and help out the ones who are struggling.Screenshot of Easily keep a pulse on how happy your customers are with SmileBack dashboard.Screenshot of One-click surveys to increase your response rate. More than 42% of people respond to this.Screenshot of Use automation features to take immediate action on negative feedback.Screenshot of Report on feedback with your staff and clients.

Yotpo Screenshots

Screenshot of Mail After PurchaseScreenshot of Yotpo DashboardScreenshot of Showcase your best reviews & ratings on siteScreenshot of Use analytics to measure & improve performanceScreenshot of Turn every purchase into a reviewScreenshot of Moderate & comment with ease