Social Report is an all-in-one social media dashboard built specifically to provide robust analytics across multiple channels, social media posting, and network performance.
If you want to really understand your social media, track how well it's performing and monitor how well you're reaching your goals and KPI's then Social Report is the best tool available. It is also particularly useful if you work in a team and need to grant and control access to your accounts to team members, produce reports for senior management and clients.
The UTM feature works really well for automatically appending your social media updates with Google tracking. I would just like a little more control over a couple of the fields. A minor thing quite personal to me really.
I used Hootsuite alongside Social Report for a long time, over the last couple of years though I found myself using Social Report more. Today it is the primary choice for social media management. I value the fact that reporting is not an expensive add-on and that the customer service is so personal. It could be argued that the streams / columns layout of Hootsuite gives a social media manager better view of topics, influencers and channels but in my experience very few companies work at this level of sophistication. They want ease and success. Social Report gives you that.
Social Report has a feature that allows you to place tracking code on your website. Your social media updates can then be attributed to conversions. This is very useful for monitoring conversions from your activity.
The Evergreen and scheduling functions of Social Report allow you to work effectively and efficiently. Taking informed actions based on results, leads to greater success.
The reporting tools and features save time right across your organisation, which also contributes to the ROI of your digital marketing activity.
