Social Report - a lesser known GIANT of social media management tools
Pros
- scheduling social media updates - it is so easy to create content groups and prepare updates to be published. Whether you are uploading new .csv files or recycling existing popular content, the calendar and publishing features are comprehensive yet easy to use.
- real-time reporting - the reporting area of social report has you covered. From results of individual tweets, through to engagement trends and on to scheduled monthly reports, you have total control and ability to look at any metric you choose.
- media library - Social Report maintains a media library of images you have used. You can also upload others. This is incredibly useful if you want to change the images on any posts you are recycling or want to change because of the season. It is a little thing but very powerful.
Cons
- The UTM feature works really well for automatically appending your social media updates with Google tracking. I would just like a little more control over a couple of the fields. A minor thing quite personal to me really.
- I dont believe it has a mobile app.
Return on Investment
- Social Report has a feature that allows you to place tracking code on your website. Your social media updates can then be attributed to conversions. This is very useful for monitoring conversions from your activity.
- The Evergreen and scheduling functions of Social Report allow you to work effectively and efficiently. Taking informed actions based on results, leads to greater success.
- The reporting tools and features save time right across your organisation, which also contributes to the ROI of your digital marketing activity.
Alternatives Considered
Hootsuite Pro
Other Software Used
ActiveCampaign, Camtasia
