Cvent Event Management vs. Splash Event Marketing Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cvent Event Management
Score 9.3 out of 10
N/A
Cvent is a cloud-based enterprise event management company with nearly 4,000 employees and over 300,000 users worldwide. Cvent offers software solutions to event planners and marketers for online event registration, venue selection, event management and marketing, onsite solutions, email marketing, and attendee engagement. Cvent's suite of products automate and simplify the planning process to maximize the impact of events. Cvent provides hoteliers with an integrated platform, enabling…N/A
Splash
Score 6.7 out of 10
N/A
Splash helps to get event programs in front of the right people by helping users create engaging, branded experiences and optimize conversions at each stage of the event lifecycle. The solution empowers teams to execute events that bring in more leads, shorten the sales cycle, drive new business, and strengthen customer relationships. Splash is an event marketing platform that helps teams do all of this by building and hosting virtual, in-person, and hybrid events. By marrying data and…
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Pricing
Cvent Event ManagementSplash Event Marketing Platform
Editions & Modules
No answers on this topic
Free: For Personal Use and Occasional Small Business Events
$0.00
Pro: For More Design and Access Control
Contact Sales
per year
Enterprise: For Solutions and Workflows at Scale
Contact Sales
per year
Offerings
Pricing Offerings
Cvent Event ManagementSplash
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
Cvent Event ManagementSplash Event Marketing Platform
Considered Both Products
Cvent Event Management
Chose Cvent Event Management
Cvent offers a more user-friendly experience compared to other platforms. It is purely focused on event management, which means it has all the functionality we needed out of the box. It is especially well-suited for multi-session events and provides functionality that other …
Chose Cvent Event Management
In my opinion, Cvent Event Management is incomparable and works much better.
Chose Cvent Event Management
Honestly, Cvent Event Management's registration platform is superior. The logic, setup options are far better than what the companies above have to offer. The only downfall is that it is far more expensive, and sometimes isn't needed for the most basic of registration sites.
Chose Cvent Event Management
Cvent Passkey and Cvent Event Management work hand in hand and are both great.
Chose Cvent Event Management
Some of the platforms we have used don't show up in the options available to select, but Cvent Event Management is definitely one of the most customizable and intuitive platforms we have used. They are also very consistent with their brand in the quality of the product they …
Chose Cvent Event Management
Cvent was the only events software that could meet our needs at a price that was palatable. We have been with Cvent for over a decade and I shop around every time we come up for contract renewal just to see what's out there. Cvent hands-down is able to handle so much more …
Chose Cvent Event Management
Cvent Management is an easier platform to use to communicate with the clients. It also does not require the client to pay any fees to promote or set up their events. I feel like Cvent Management is more interactive when it comes to scheduling, planning and getting the word out …
Chose Cvent Event Management
Cvent Event Management offers a much more comprehensive solution with advanced, robust features.
Chose Cvent Event Management
The top reason I prefer Cvent Event Management over NetForum is the customer support. Our Account Manager and Customer Support Staff are in constant communication with us. They anticipate our needs and help us find the solutions. If we don't feel confident in a product, they …
Chose Cvent Event Management
Cvent Event Management is easier to use and quicker. It doesn’t lag, and all the information is already in Cvent Event Management so you don’t need to enter all the data.
Chose Cvent Event Management
These products emulate the Cvent Event Management product and offered reduced analytics and costs. However, they are lacking in integrations and expanded data analytics beyond basic information.
Chose Cvent Event Management
Both have pros and cons. E-touches is easier to sort registered attendees to accommodate preprinted badging options. Cvent Event Management - design capabilities are WAY better.
Chose Cvent Event Management
I prefer the design interface and functionality- ease of use
Chose Cvent Event Management
Cvent Event Management is more customisable and has a lot more features than other suppliers. I am able to fully customise the delegates experience, such as emails, website and registration form. The surveys also allow for sub questions which can be very handy if you want …
Chose Cvent Event Management
It's a night and day difference. Blackthorn was disaster and had SO many bugs. We have yet to run into a major issue with Cvent Event Management. Cvent Event Management did cost more money, but we're getting so much more. Blackthorn didn't have user friendly event emails, Cvent …
Chose Cvent Event Management
EventBrite is not able to handle the complex registration forms that Cvent can. It does not collect as much information, cannot produce the save level of reports, and does not allow for multi-leveled and/or multiple registration types within one form. Being able to offer, and …
Chose Cvent Event Management
The Cvent Event Management platform outperforms Hubilo due to its event-wide integration. The platform provides all items in one central hub, allowing data to be shared seamlessly across the different areas. This removes the need for different products and software as the Cvent …
Chose Cvent Event Management
It has been several years since our organization used DoubleDutch. However, the main reason we switched was because Cvent's package was more desirable in that it offered an online registration system, attendee engagement, feedback survey, and event marketing. Since working …
Chose Cvent Event Management
I feel Cvent Event Management provides a more robust platform for keeping all of your event planning tools and content within one centralized platform. My experience of having to bounce from platform to platform only creates more room for error and usually leads to items …
Chose Cvent Event Management
Scaling at enterprise level. Event management is streamlined with centralized repository or events. Contacts, sponsors and registration. Integrations to upwards systems as well as downstream systems. Custom website, form, email management as well as workflow management. GDPR …
Splash
Chose Splash
Event Farm is the best solution for complex events with different attendee types, etc. they have amazing flexibility for building out your dream event registration solution. RSVPify is great for the registrant experience. It’s not as well branded out of the box but is a good …
Chose Splash
I prefer Splash to Eventbrite because the UI is so much more beautiful. With Splash it's as if you hired a website designer to create a custom landing page for every event. It also has the ability to run virtual events with its integration with Zoom. Event brite's UI is just a …
Chose Splash
My current company leverages Marketo, but I do not use it personally.
Chose Splash
I like Splash better than Marketo for registration pages because Marketo doesn't have all the same functionality. They do link to each other which helps but in Marketo we couldn't cap registrations and that for us is a must.
Chose Splash
We appreciated Splash's robust platform and ability to customize to our unique needs. The platform has helped us scale our efforts both internally and within our global networks.

We chose to go with the Splash Event hub rather than the Eventbrite Community because of cost for …
Chose Splash
We used to use Eventbrite to manage our events before we were switched into using Splash. It was much easier to use, had a consistent usability structure for creating events and getting users to sign up. While it wasn't as customizable in terms of the landing page or email …
Chose Splash
SplashThat is something that Lyft uses exclusively across all markets. We do not have another comparable product. The reason behind this is to create and maintain brand consistency for all of our markets and Driver Communities.
Chose Splash
Splash allows for branding and better communication with attendees.
Chose Splash
We are using Splash Event Marketing because of the design, user flow and insights we can gain that were not as intuitive on other platforms.
Chose Splash
The only other option we have internally is an internal CMS page creation that doesn't allow for any kind of creative freedom. SplashThat lets us use our imagination to create landing pages that fit our branding and event themes.
Chose Splash
Splash was selected due to its user-friendly ease.
Chose Splash
We initially tried out and Cevent and Eventbrite, but these did not come close to the solution we were looking for and found in Splash.
Chose Splash
Eventbrite has a clumsy platform and it doesn't allow the user to create branded event pages or custom designs.
Chose Splash
The only other event platform that I used was Eventbrite.The huge advantage of Splash was its design capabilities. Eventbrite gives a very generic invitation, whereas Splash is much more versatile design-wise.
Chose Splash
Better than the others - didn't like eventbrite, my punchbowl, etc. Would rather stay with them and with something we know. Started with Splash because I knew them, they were affordable, they were responsive, and they seemed to have a strong passion for events and event …
Chose Splash
Better looking invites than Marketo. We still prefer Eventbrite for our larger summits and conferences. Less heavy uplift and administrative tasks on Eventbrite. The UI is easier to use and the analytics and reports are better.
Chose Splash
We selected them because there are very little issues with the system and the templates are amazing.
Chose Splash
I was the person who was in charge of deciding on our event management technology tool for our entire company. Compared to the rest, SPLASH had the most creative capabilities as well as good pricing and made the most sense compared to everyone else. It was a clear winner …
Chose Splash
I have not tried other integrated solutions for organizing corporate events, only spreadsheets, Google Docs and other adapted tools. Splash was subscribed to by the global team and presented to us as a possible, but not obligatory, solution. After a few months, everyone was …
Chose Splash
Creating a well-designed event page in a relatively short amount of time is paramount to event efficiency. Splash is definitely our #1 choice here.

Moreover, the customer success team is very responsive and provides solutions to any kind of problem quickly and directly. Having …
Chose Splash
Pardot is NOT for event marketers, I struggled to make the platform work for our event marketing needs. Eventbrite is OK for event marketers, but is pretty average. Splash strongly outweighs the two by streamlining an event marketers processes. Helps me track, manage, and …
Features
Cvent Event ManagementSplash Event Marketing Platform
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Cvent Event Management
6.4
Ratings
26% below category average
Splash Event Marketing Platform
9.0
Ratings
8% above category average
Responsive Design for Web Access6.40 Ratings10.00 Ratings
Mobile Application6.80 Ratings8.00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile5.90 Ratings00 Ratings
Online Meetings / Events
Comparison of Online Meetings / Events features of Product A and Product B
Cvent Event Management
8.6
Ratings
0% above category average
Splash Event Marketing Platform
9.3
Ratings
8% above category average
Calendar integration8.80 Ratings10.00 Ratings
Meeting initiation8.50 Ratings00 Ratings
Integrates with social media8.10 Ratings10.00 Ratings
Record meetings / events8.80 Ratings00 Ratings
Slideshows8.90 Ratings00 Ratings
Event registration8.60 Ratings8.00 Ratings
Online Events Collaboration
Comparison of Online Events Collaboration features of Product A and Product B
Cvent Event Management
8.9
Ratings
8% above category average
Splash Event Marketing Platform
-
Ratings
Live chat8.70 Ratings00 Ratings
Audience polling9.10 Ratings00 Ratings
Q&A9.00 Ratings00 Ratings
Online Events Security
Comparison of Online Events Security features of Product A and Product B
Cvent Event Management
8.8
Ratings
5% above category average
Splash Event Marketing Platform
4.3
Ratings
64% below category average
User authentication8.90 Ratings3.00 Ratings
Participant roles & permissions8.70 Ratings5.00 Ratings
Confidential attendee list8.90 Ratings5.00 Ratings
Online Events Marketing
Comparison of Online Events Marketing features of Product A and Product B
Cvent Event Management
8.0
Ratings
6% below category average
Splash Event Marketing Platform
9.3
Ratings
9% above category average
Branding options7.90 Ratings10.00 Ratings
Integration to Marketing Automation8.60 Ratings10.00 Ratings
Attendee list export7.60 Ratings8.00 Ratings
Virtual Event
Comparison of Virtual Event features of Product A and Product B
Cvent Event Management
8.4
Ratings
1% above category average
Splash Event Marketing Platform
7.0
Ratings
17% below category average
Registration, RSVP, and ticketing7.50 Ratings8.00 Ratings
Email marketing8.10 Ratings10.00 Ratings
Livestreaming8.50 Ratings00 Ratings
Audience engagement8.40 Ratings00 Ratings
Event recording8.50 Ratings00 Ratings
Virtual booths8.40 Ratings00 Ratings
Networking8.70 Ratings2.00 Ratings
Event analytics8.80 Ratings8.00 Ratings
Best Alternatives
Cvent Event ManagementSplash Event Marketing Platform
Small Businesses
Whova
Whova
Score 8.9 out of 10
Whova
Whova
Score 8.9 out of 10
Medium-sized Companies
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.5 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.5 out of 10
Enterprises
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.5 out of 10
Cvent Event Diagramming
Cvent Event Diagramming
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Cvent Event ManagementSplash Event Marketing Platform
Likelihood to Recommend
9.4
(0 ratings)
4.0
(0 ratings)
Likelihood to Renew
9.4
(0 ratings)
-
(0 ratings)
Usability
8.5
(0 ratings)
8.0
(0 ratings)
Availability
5.5
(0 ratings)
-
(0 ratings)
Performance
7.3
(0 ratings)
-
(0 ratings)
Support Rating
5.0
(0 ratings)
9.1
(0 ratings)
In-Person Training
6.4
(0 ratings)
-
(0 ratings)
Online Training
8.2
(0 ratings)
-
(0 ratings)
Implementation Rating
6.4
(0 ratings)
-
(0 ratings)
Configurability
7.3
(0 ratings)
-
(0 ratings)
Ease of integration
5.5
(0 ratings)
-
(0 ratings)
Product Scalability
9.1
(0 ratings)
-
(0 ratings)
Vendor post-sale
7.3
(0 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(0 ratings)
-
(0 ratings)
User Testimonials
Cvent Event ManagementSplash Event Marketing Platform
Likelihood to Recommend
The breadth of features is such that Cvent Event Management is a strong choice for events of significant scope and complexity, particularly in volume and diversity of programming. The learning curve may be on the steep side for customers with simpler needs, though Cvent Event Management is addressing this by providing more streamlining in their solution suite.
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When we first started using Splash Event Marketing Platform, the platform showed great promise and worked well for our team’s needs. However, over the past year, we’ve encountered issue after issue—many of which are described by support as problems “no one else has ever experienced.” Unfortunately, this has happened frequently, making it difficult to trust the platform for consistent execution.
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Pros
  • Registration platform can handle nearly any need.
  • Event websites are easy to build and support customization.
  • Support is available in multiple formats should you run into issues.
  • There is a large user community where you can reach out for ideas and help.
Read full review
  • Their support team is very friendly and helpful. They get back to me within a couple of hours and have lots of resources to help remotely.
  • I like being able to check people in on mobile.
  • Their templates make it easy to design something cool. I'm not a trained designer, but using Splash templates lets me create cool invitations that look very well designed.
Read full review
Cons
  • You have to implement a workaround to use images in your session descriptions.
  • They tend to add features by acquiring other platforms, but then don't always cleanly integrate them into Cvent itself, so they always seem sort of ratcheted on.
  • The media and document library is pretty basic, so you need to take extra steps to link PDFs and other documents within the registration process if you choose to host the docs on Cvent.
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  • When designing a landing page for an event, the functionality of the layout page is quite finicky. I would love to see the ability to add features to certain text boxes become more fluid.
  • The formatting across the layout page is not always consistent, specifically text sizing.
  • I had an issue with an account, and the support team took an extremely long time (2+ months) to produce a remedy for the issue I was experiencing.
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Likelihood to Renew
I enjoy the app and what it has to offer. It makes working in events a lot easier! Before I would have to go to our warehouse and print name badges and write out different names if they needed it. Attendees also did not have access to our breakout sessions. Now, I can adjust names onsite and we can allow attendees to access our sessions before the event begins
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Because easy to interface and easy to manage Splash platform and individual event platform and easy to integrate with third party software such as Adobe Marketo and others softwares. Easy to maintain status and easy to relate with Salesforce campaign through Marketo . Useful in lead capturing and generation and so on we can enable business through splash.
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Usability
Cvent has a lot of functionality, which can be overwhelming to new users who are not too technically savvy. However, Cvent does a great job of providing tools and support for users to learn and troubleshoot. I also appreciate the work and progress that Cvent has been making in Accessibility.
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The platform works, and it is a good system. I think there is always room for improvement. and I would like to see them up their client resolutions when it comes to problems with using the system. and see them take a more aggressive approach to addressing the clients changing needs
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Reliability and Availability
Cvent does go down pretty frequently. And while it often doesn't impact day to day use usually, if it does go down at the wrong time, you may not be able to access very important event information when you need it. Usually outages do not last very long, but it could still be a very bad situation if this happens at the wrong moment
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No answers on this topic
Performance
When pulling reports and it can sometimes lag a bit and that can be frustrating when you are trying to get things done on a timeline
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No answers on this topic
Support Rating
The company offers 24/7 customer support, including phone, email, and chat support, to ensure that we can get help when we need it. Additionally, the platform has a comprehensive help center and knowledge base, including user guides, tutorials, and FAQs, which help us troubleshoot issues on our own. Cvent also provides training and support resources, including onboarding assistance, live training sessions, and webinars, which help us get the most out of the platform. Overall, Cvent appears to be committed to providing excellent customer support and resources to its users, which can help ensure a positive user experience and successful events.
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We love working with our account manager and priority support to answer questions efficiently and speedily. Our account manager works with us on larger and bigger picture initiatives for our instance, where the priority support is always there when you're stuck with a feature or setup, it's been great to share this resource with our global network of hosts internal and external to the company.
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In-Person Training
Our on-site trainer was very knowledgeable in the product and gave us very important pointers on best practices and how to perform tasks in the simplest manner
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No answers on this topic
Online Training
It was all self-driven and I had to do a lot of searching around in the community to get answers.
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No answers on this topic
Implementation Rating
It would have been nice during implementation if we had received more pointers on how to organize our parked report folders, libraries, etc. to avoid the mess we find ourselves in today. If we had known ahead of time the limitations we could have planned better.
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No answers on this topic
Alternatives Considered
Honestly, Cvent Event Management's registration platform is superior. The logic, setup options are far better than what the companies above have to offer. The only downfall is that it is far more expensive, and sometimes isn't needed for the most basic of registration sites.
Read full review
We used to use Eventbrite to manage our events before we were switched into using Splash. It was much easier to use, had a consistent usability structure for creating events and getting users to sign up. While it wasn't as customizable in terms of the landing page or email design, it did the job without any issues. We didn't necessarily select to use Splash, but our event coordinators at Hubspot chose the platform for us! If we could go back, we would.
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Scalability
We use Cvent for many different clients and events. It's very easy to customize the experience for the event that you need
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No answers on this topic
Return on Investment
  • The Cvent suite of events has drastically reduced redundant work throughout our events department allowing us to streamline a lot of the registration/software aspects of our events and allow us to focus on other areas of our events that had previously been placed on the back burner.
  • Since Cvent Event Management is so widely use, many of our attendees, exhibitors and speakers are familiar with the platform so they are able to seamlessly operate within it for their needs with little to no learning curve.
  • We're able to pull more accurate and customized reports based on specific information we need with each event.
  • We able to offer our registrants a more customized experience with their registration and event platforms. This allows us to customize and innovate our events in new ways we previously hadn't been able to.
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  • Positive: We've now been able to track whether people who attend our events eventually become donors to our organization, which is HUGE for measuring event ROI and the time horizons for a donation.
  • Negative: Can't think of any negative impacts on our business objectives. It solves the problem it is designed for, and continues to improve.
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ScreenShots

Splash Screenshots

Screenshot of customized and on-brand event programs - from the first invitation to post-event follow-up.Screenshot of an example of a personalized email campaign built from on-brand templates. These can be scheduled to be sent to targeted lists.Screenshot of actionable segments created from a guest list, with advanced tag management and list building. This displays every response, status change, and answers to registration questions as they happen.Screenshot of the available integrations for event programs, with Salesforce, Slack, Marketo, Hubspot, Eloqua, Greenhouse, Zapier,  and Zoom.Screenshot of the real-time data and analytics that provide the insights to prove success and build better programs.Screenshot of Splash's Host app, which is used to run the door. Fast search and one-click check-in keeps the traffic flowing, which frees up users to capture info from walk-ins all while syncing the list across devices and to a connected CRM in real-time.