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Salesforce Marketing Cloud Social Studio (discontinued) vs. Sprinklr Social

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Salesforce Marketing Cloud Social Studio (discontinued)

    Score7.3 out of 10
    N/ARadian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.

    $1,000

    Per Org Per Month

    Sprinklr Social

    Score9.2 out of 10
    N/ASprinklr Social’s platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. Content planning and scheduling using an editorial calendar, with a digital asset manager and the ability to publish across channels at AI…

    $359

    per month per seat

    Pricing
    Salesforce Marketing Cloud Social Studio (discontinued)Sprinklr Social
    Editions & Modules
    Basic
    $1,000.00
    Per Org Per Month
    Pro
    $4,000.00
    Per Org Per Month
    Corporate
    $12,000.00
    Per Org Per Month
    Enterprise
    $40,000.00
    Per Org Per Month
    Self-Serve SMM and Customer Service Solution
    $359
    per month per seat
    Enterprise Custom Social Media Management Solution
    Contact Sales
    Offerings
    Pricing Offerings
    Salesforce Marketing Cloud Social Studio (discontinued)Sprinklr Social
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsDiscount available for annual pricing.
    More Pricing Information
    Community Pulse
    Salesforce Marketing Cloud Social Studio (discontinued)Sprinklr Social
    Considered Both Products
    Discontinued Products
    Chose Salesforce Marketing Cloud Social Studio (discontinued)
    At the time, it was top of the line for us. It offered all of the requirements we had to moderate social media content for our clients.
    Incentivized
    Sprinklr
    Chose Sprinklr Social
    I think that Sprinklr is strongest in analytics and community management - however - the interface of the other platforms I have used is more friendly and other colleagues have a harder time with navigating the Sprinklr platform.
    Incentivized
    Chose Sprinklr Social
    In order to find the best vendor to serve our current needs, we looked at a number of options. After a comprehensive evaluation, we decided to continue our partnership with Sprinklr because of its focus on larger enterprise companies and ability to cater to Cisco’s needs.
    Chose Sprinklr Social
    We looked at Sprout Social, Salesforce Marketing Cloud, & SocialEngage.

    Sprout Social and EngageSocial are good products for mid-market organizations with relatively simple needs. They have excellent monitoring / listening capabilities, but less robust reporting capabilities.
    Chose Sprinklr Social
    We were not a fan of Hootsuite. In the beginning it was alright but we noticed very quickly how much slower it was than Sprinklr Modern Sales & Engagement and how much more we had to contact support. Their pulling streams would act up quite regularly, as would the responding to …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Salesforce Marketing Cloud Social Studio (discontinued)Sprinklr Social
    Listening/monitoring
    Comparison of Listening/monitoring features of Salesforce Marketing Cloud Social Studio (discontinued) and Sprinklr Social
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.8
    11 Ratings
    Sprinklr Social
    9.5
    52 Ratings
    Boolean keyword searches8.010 Ratings10.045 Ratings
    Filtering out noise/spam8.010 Ratings8.048 Ratings
    Sentiment analysis9.09 Ratings10.049 Ratings
    Broad channel coverage10.011 Ratings10.048 Ratings
    Publishing
    Comparison of Publishing features of Salesforce Marketing Cloud Social Studio (discontinued) and Sprinklr Social
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.0
    11 Ratings
    Sprinklr Social
    10.0
    52 Ratings
    Content planning and scheduling8.011 Ratings10.049 Ratings
    Audience targeting8.010 Ratings10.044 Ratings
    Content optimization8.09 Ratings10.042 Ratings
    Workflow management8.011 Ratings10.046 Ratings
    Engagement
    Comparison of Engagement features of Salesforce Marketing Cloud Social Studio (discontinued) and Sprinklr Social
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    9.0
    10 Ratings
    Sprinklr Social
    9.7
    51 Ratings
    Automated routing and prioritization9.99 Ratings9.044 Ratings
    Customer interaction histories7.010 Ratings10.050 Ratings
    Bulk actions10.010 Ratings10.047 Ratings
    Marketing
    Comparison of Marketing features of Salesforce Marketing Cloud Social Studio (discontinued) and Sprinklr Social
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    Sprinklr Social
    10.0
    44 Ratings
    Lead generation8.09 Ratings10.031 Ratings
    Content marketing9.010 Ratings10.037 Ratings
    Paid media management8.08 Ratings10.032 Ratings
    Campaigns and promotions8.09 Ratings10.038 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Salesforce Marketing Cloud Social Studio (discontinued) and Sprinklr Social
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    11 Ratings
    Sprinklr Social
    10.0
    55 Ratings
    Twitter8.011 Ratings10.053 Ratings
    Facebook8.011 Ratings10.053 Ratings
    LinkedIn10.08 Ratings10.040 Ratings
    Google+6.86 Ratings10.027 Ratings
    Instagram9.08 Ratings10.052 Ratings
    Pinterest6.54 Ratings10.028 Ratings
    YouTube10.07 Ratings10.038 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Salesforce Marketing Cloud Social Studio (discontinued) and Sprinklr Social
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    Sprinklr Social
    10.0
    54 Ratings
    Campaign success analytics8.010 Ratings10.050 Ratings
    Real-time tracking9.010 Ratings10.053 Ratings
    Competitor analysis8.08 Ratings10.036 Ratings
    Account management
    Comparison of Account management features of Salesforce Marketing Cloud Social Studio (discontinued) and Sprinklr Social
    Feature
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    Sprinklr Social
    9.5
    52 Ratings
    Role-based user permissions & privileges8.09 Ratings10.051 Ratings
    Mobile access9.010 Ratings9.045 Ratings
    User Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)Sprinklr Social
    Likelihood to Recommend
    9.0
    (52 ratings)
    10.0
    (80 ratings)
    Likelihood to Renew
    8.8
    (38 ratings)
    7.0
    (29 ratings)
    Usability
    9.0
    (9 ratings)
    10.0
    (8 ratings)
    Availability
    9.6
    (5 ratings)
    9.1
    (5 ratings)
    Performance
    8.4
    (5 ratings)
    8.2
    (4 ratings)
    Support Rating
    9.0
    (8 ratings)
    10.0
    (34 ratings)
    In-Person Training
    10.0
    (1 ratings)
    7.0
    (2 ratings)
    Online Training
    7.6
    (6 ratings)
    8.4
    (3 ratings)
    Implementation Rating
    9.8
    (6 ratings)
    9.0
    (5 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)