Sprinklr Social vs. X Pro

Any large organization that is looking to have an effective social media presence and achieve outcomes through advertising would be benefited by using Sprinklr [Modern Sales & Engagement]. The system allows a streamlined way to see how your audience is responding to your posts and advertisements online. It would not be well suited for a company that is not engaged with a social media presence.

Incentivized

TweetDeck is very useful in an industry that requires the gathering of news and sharing of one's own content. We use it on a daily basis to keep track of breaking stories and key trends to inform what content we produce. After this content is produced and published, we then push it on social using TweetDeck. While many things are posted immediately, we also schedule a lot of content throughout the day to ensure 24-hour coverage. The platform is remarkably suited to this job, more so than the native web client.

Incentivized

• Customization - Through Sprinklr's rules and robust custom field creation, you really can create a lot of customization for every facet of your business.
• Listening - Their Listening Engine and Explorer are fantastic ways to proactively find engagement-friendly conversations, in addition competitively research your brand.
• Care - Using their case formatting, messages and customer contacts can be routed and assigned easily to available reps, and their bot builder can help to automate your contacts without sacrificing a personal touch.

Incentivized

• TweetDeck provides a detailed snapshot of your timeline and mentions in one view.
• TweetDeck allows for scheduling across multiple accounts, and shows when each tweet is ready for publish.
• TweetDeck allows you to customize the information you see for each account. If you don't want to see mentions but do want to see DMs for a certain account, you can do that.

Incentivized

• Overall, Sprinklr rewards users to do a lot of digging on their own to get to the more in-depth functionalities. For instance, the asset manager feature leads you to a dashboard with all the content you ever published but doesn't tell you what to do next or how to organize it
• Sprinklr offers basic social listening features, but it is much more limited than other pure social listening players like Crimson Hexagon or Brandwatch. It is perfectly usable for a quick search but I wouldn't recommend it as your sole social listening platform

Incentivized

• Muting in lists - I have several lists, but I am only allowed to mute in a home feed. I would like to mute things not just in home, but in lists as well.
• I have no other complaints. I really love Tweetdeck.

Incentivized

I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need

As I previously mentioned, if TweetDeck were to increase some features and integrations, cleaned up its interface, and developed a tool to measure ROI, it would remain competitive with HootSuite and Hubspot. Altogether, it is an effective tool for the job of scheduling and monitoring your impact on Twitter, it falls behind other competitors that offer a more robust solution.

The user interface, training via Sprinklr university and detailed articles on almost every topic in the knowledge portal make Sprinklr a complete package. This is also GDPR compliant, helping us stay good with the info security. The layout of the navigation is easy and anyone new to the tool won't be overwhelmed

Incentivized

I think TweetDeck is very easy to use and set up. If you've used Twitter or X before, you will be able to easily understand how to use TweetDeck, as they base their UX/UI on the real platform. It has a similar look and feel, though you can do much more when logged into a single account on the platform.

Incentivized

Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.

TweetDeck tends to be available for use majority of the time...however, I've had times where it would get stuck in a loop and then post my Tweet multiple times.

Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.

Besides posting multiple times when stuck in a loop not other real issues.

Sprinklr Modern Engagement is great for workflow and approvals, especially between teams or in-house/agency relationships. It is not well suited for smaller businesses or companies that have one account per platform. It seems like the functions would be too robust for a small business to handle. If there was an SMB version that would have got a 10 from me.

Incentivized

TweetDeck is a great platform for using Twitter, and I heartily recommend it to anyone who continues to use the native client. Having both a web client and application means it can be used anywhere and on any computer, even if you are unable to install applications on your PC. For any news editor who needs to keep tabs on the latest news and promote your own content - TweetDeck is a must-have.

Incentivized

I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.

Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.

The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs

Easy download and launch of application.

Sprinklr Modern Sales & Engagement stacks up [well] against its competitors because it has all the features and functionality
[a] team could expect from this application. And not just that, it has been
updating the application and deploying the latest features frequently that
helps us a lot in our day-to-day operations. I am really happy with it.

Incentivized

We found TweetDeck was simpler to use and easier to navigate for handling tweets than Hootsuite. While it did not have the broader ability to handle multiple social media platforms, unlike Hootsuite, its ability to give you great oversight of many Twitter/X accounts at once meant it was the ideal tool for that platform. Hootsuite, however, has deeper sophistication and opportunities for social media managers looking to handle everything in one place.

Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc

• Assisted with integrating global social media marketing departments together
• Has resulted in some delayed customer support responses due to technical issues with Facebook integration
• Lack of ability to message people on Instagram has led to poor community management on this platform.

Incentivized

• As an intern it is much easier to get through social media posting and move on to other tasks with a scheduling tool like TweetDeck.
• Although TweetDeck helps our small staff stay very active on social media, it is not an integral part of what we do on our site. Instead, it helps the team focus on creating content by cutting down time spent managing social media accounts.

Incentivized