TrustRadius

StackAdapt vs. SWZD Intelligent ABM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
StackAdapt
Score 8.8 out of 10
N/A
StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.N/A
SWZD Intelligent ABM
Score 0.0 out of 10
N/A
SWZD’s Intelligent ABM aims to help users plan and execute a more effective conversion-powered ABM strategy with best-in-class data. SWZD and Aberdeen have partnered to provide B2B tech sellers with scale, quality and diversity of data. With the combination of SWZD’s first-party and Aberdeen’s third-party data insights, users get visibility into the entire buying collective - from the boardroom to the server room. According to the vendor, this actionable intent data can be…N/A
Pricing
StackAdaptSWZD Intelligent ABM
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
StackAdaptSWZD Intelligent ABM
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
StackAdaptSWZD Intelligent ABM
Considered Both Products
StackAdapt
Verified User
Anonymous
Chose StackAdapt
With Google Ads you are able to set your budget and work within it. However, it is pay per click so the price does increase substantially. StackAdapt seems more budget friendly.
Verified User
Anonymous
Chose StackAdapt
StackAdapt has an easier self-serve platform than JamLoop, where you can also buy programmatic CTV and display banners. Though they lack audio placements, which is another cross-channel tactic in StackAdapt to reach the same audience with multiple formats. Comparable CPM rates …
Verified User
Anonymous
Chose StackAdapt
I chose to continue with StackAdapt mainly because of the improvements it has made in the last few years.

Constant improvements and frequent feature releases created a sense of trust in building my business along with StackAdapt.
Bailey Witt, MBA | TrustRadius Reviewer
Bailey Witt, MBA
Senior Digital Marketing Strategist
Chose StackAdapt
We have evaluated Criteo because we have many eCommerce clients. But we decided against it because StackAdapt seems to have much better and complete targeting options and ways to optimize campaigns post-launch, whereas Criteo feels more like a "spray & pray" approach. …
Verified User
Anonymous
Chose StackAdapt
We selected StackAdapt because we thought they would provide us with a greater ROI for our prospecting campaigns and retargeting campaigns. Unfortunately, we had a problem with the prospecting campaigns which was that we had a very huge audience segment to target so it does not …
Verified User
Anonymous
Chose StackAdapt
StackAdapt is significantly less expensive than the Trade Desk. StackAdapt doesn't have campaign minimums, unlike the Trade Desk, meaning you can experiment with a lower ad spend to gain client confidence before investing at a larger level. Plus they don't lock you into an …
Tegan Jenner | TrustRadius Reviewer
Tegan Jenner
Senior Data Analyst
Chose StackAdapt
Even though we find the StackAdapt UI clunky and not intuitive, it's a huge step up from the Basis UI. We previously used Basis and ran all the media ourselves, and there were spend thresholds we had to hit with Basis that often made it a constraining platform to use. …
Verified User
Anonymous
Chose StackAdapt
The reason why we chose StackAdapt is their pricing and easy dashboards.
Verified User
Anonymous
Chose StackAdapt
Much better in terms of audience definition and campaign control. We found AdRoll to be relatively easy to use, but light in terms of campaign parameters, whereas StackAdapt is also easy to use but allows us to be completely in the driver's seat.
Verified User
Anonymous
Chose StackAdapt
StackAdapt has better pricing, customer support, and results.
Verified User
Anonymous
Chose StackAdapt
I couldn't find Teads in the dropdown, but that's what I'd most compare StackAdapt too. Both generated strong results for our various clients and campaigns run on the platforms, but overall, I've been far more impressed with StackAdapt. Not only is StackAdapt's dashboard …
Brandon Mallory | TrustRadius Reviewer
Brandon Mallory
Sr. Programmatic Lead, Digital Marketing
Chose StackAdapt
I've worked with the Trade Desk for six years. When it comes to native inventory they've always been my go to.
Verified User
Anonymous
Chose StackAdapt
Basis is great for display ads. StackAdapt, however, is in a completely different world when it comes to NAtie ADvertising. Typical DSPs like Basis do not come close to comparing.
Cameron Solu | TrustRadius Reviewer
Cameron Solu
Director Of Digital Media
Chose StackAdapt
In terms of Native advertising, StackAdapt blows Outbrain and Taboola out of the water. The ability to drive impressions is similar between all three, but we have seen a large improvement in the quality of these impressions from StackAdapt. Clicks, engagement, and sales are all …
Eric Figura | TrustRadius Reviewer
Eric Figura
Digital Media Planner/Buyer
Chose StackAdapt
StackAdapt's video capabilities perform in-line with what we have seen from Sharethrough, but without any minimums attached to their campaigns. As far as Nativo, their traffic was lower, but the quality of those sessions was better. As far as re-targeting capabilities, we have …
Christopher Penn | TrustRadius Reviewer
Christopher Penn
Co-Founder and Chief Innovator
Chose StackAdapt
StackAdapt has better support, better integration, is easier to work with, and listens to customers. Other platforms serve up a take-it-or-leave-it attitude to all but the largest customers.
Kristy Mihill | TrustRadius Reviewer
Kristy Mihill
Senior Media Planner/Buyer
Chose StackAdapt
We've run native campaigns in other platforms and they just don't measure up to the performance we see coming from StackAdapt.
SWZD Intelligent ABM

No answer on this topic

Best Alternatives
StackAdaptSWZD Intelligent ABM
Small Businesses
Adobe Advertising Cloud
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Score 8.6 out of 10
Dealfront
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Medium-sized Companies
The Trade Desk
The Trade Desk
Score 9.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Enterprises
Adobe Advertising Cloud
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All AlternativesView all alternativesView all alternatives
User Ratings
StackAdaptSWZD Intelligent ABM
Likelihood to Recommend
8.2
(0 ratings)
-
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
8.2
(0 ratings)
-
(0 ratings)
Support Rating
9.5
(0 ratings)
-
(0 ratings)
User Testimonials
StackAdaptSWZD Intelligent ABM
Likelihood to Recommend
Campaigns for Brand Awareness: StackAdapt works effectively in campaigns for brand awareness where expanding brand visibility and reaching a large audience are the main objectives. Advertisers can target particular demographics, hobbies, and behaviors with its sophisticated targeting features, making sure that the correct audience groups receive brand messaging.
Verified User
Anonymous
Read full review
No answers on this topic
Pros
  • Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
  • Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
  • Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.
Verified User
Anonymous
Read full review
No answers on this topic
Cons
  • There has been occasional slopping maintenance of the campaigns, and we have to follow up with questions about spending spikes or significant changes in delivery CPMs.
  • Account rep knowledge can sometimes be lacking. When we question our reps about performance, we sometimes get confusing or nonsensical answers.
  • The reporting UI is definitely clunky and unintuitive.
Tegan Jenner | TrustRadius Reviewer
Tegan Jenner
Senior Data Analyst
Read full review
No answers on this topic
Likelihood to Renew
The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
Eric Figura | TrustRadius Reviewer
Eric Figura
Digital Media Planner/Buyer
Read full review
No answers on this topic
Usability
It is very user friendly and if any team members need further help, we are able to easily access their customer service team for hands on assistance with an actual human being, not a robot. Their team has been incredibly kind, understanding and thorough. It is really a great all in one tool for a business who relies greatly on advertising campaigns.
Verified User
Anonymous
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No answers on this topic
Support Rating
Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt
Verified User
Anonymous
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No answers on this topic
Alternatives Considered
StackAdapt has an easier self-serve platform than JamLoop, where you can also buy programmatic CTV and display banners. Though they lack audio placements, which is another cross-channel tactic in StackAdapt to reach the same audience with multiple formats. Comparable CPM rates on CTV, and customer support on both is similarly strong.
Verified User
Anonymous
Read full review
No answers on this topic
Return on Investment
  • For one of our clients, we've generated over 4.3x ROAS this year, which far exceeded our expectations for a programmatic display ad platform.
  • Getting results for our clients with StackAdapt gives us an edge in attracting new clients, which helps us maintain client retention and satisfaction.
Bailey Witt, MBA | TrustRadius Reviewer
Bailey Witt, MBA
Senior Digital Marketing Strategist
Read full review
No answers on this topic
ScreenShots

SWZD Intelligent ABM Screenshots

Screenshot of FOCUS: Build your target account lists with accounts currently in-market for your products and services to optimize your ABM and sales efforts. Match your customer database to SWZD+Aberdeen intent data to see the purchase intent of businesses. Expand your view into the account using lookalike capabilities.Screenshot of ACTIVATE: Plan data powered, integrated marketing campaigns to connect with your target accounts and convert your prospects. Engage the buying collective through SWZD to reach the right contact across multiple channels.Screenshot of CONVERT: Using top in-market intelligence paired with bottom of the funnel campaign activation, focus the purchase message to accounts ready to make a decision. Seamlessly integrate real-time intelligence with your CRM/MAP to better support your sales & marketing teams.Screenshot of MEASURE: Monitor overall campaign progress, accounts reached, and site attribution through our easy to use Campaign Analytics dashboard. You can also track company profiles and job title breakdowns within each campaign launched.