D&B Optimizer vs. Synthio

D&B Optimizer

Synthio

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
D&B Optimizer	Score 7.7 out of 10	N/A	D&B Optimizer is a sales intelligence software solution offered by Dun & Bradstreet, and presented by the vendor as a secure cloud-based platform that optimizes data, helps users profile best opportunities, and target the audiences they want to reach.	N/A
Synthio	Score 9.0 out of 10	Enterprise companies (1,001+ employees)	Synthio is Data as a Service software that automates the cleansing, standardization, and synthesis of data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation, or simply understanding more about data through a data health analysis, the vendor says their solution meets every data need of the modern marketer. Additionally, the vendor says they even have an automated tool that…	N/A

Pricing

D&B Optimizer

Synthio

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
D&B Optimizer	Synthio
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	D&B Optimizer	Synthio
Considered Both Products	D&B Optimizer Verified User Anonymous Chose D&B Optimizer We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our … Incentivized Helpful?	Synthio Verified User Anonymous Chose Synthio I feel similar about all of these list building/append services. There are good and bad aspects. Incentivized Helpful?

Features

D&B Optimizer

Synthio

Prospecting

Comparison of Prospecting features of Product A and Product B
	D&B Optimizer 5.7 Ratings 30% below category average	Synthio 9.7 Ratings 23% above category average
Advanced search	3.50 Ratings	10.00 Ratings
Identification of new leads	5.10 Ratings	10.00 Ratings
List quality	5.10 Ratings	9.00 Ratings
List upload/download	8.00 Ratings	10.00 Ratings
Ideal customer targeting	4.40 Ratings	9.00 Ratings
Load time/data access	8.00 Ratings	10.00 Ratings

Sales Intelligence Data Standards

Comparison of Sales Intelligence Data Standards features of Product A and Product B
	D&B Optimizer 6.8 Ratings 13% below category average	Synthio 9.3 Ratings 18% above category average
Contact information	6.90 Ratings	9.00 Ratings
Company information	6.20 Ratings	9.00 Ratings
Industry information	7.10 Ratings	10.00 Ratings

Data Augmentation & Lead Qualification

Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
	D&B Optimizer 6.9 Ratings 7% below category average	Synthio 9.4 Ratings 24% above category average
Lead qualification process	6.00 Ratings	00 Ratings
Smart lists and recommendations	6.00 Ratings	00 Ratings
Salesforce integration	9.00 Ratings	10.00 Ratings
Company/business profiles	4.30 Ratings	9.00 Ratings
Data hygiene	8.80 Ratings	9.00 Ratings
Automatic data refresh	6.20 Ratings	10.00 Ratings
Filters and segmentation	8.20 Ratings	9.00 Ratings

Sales Intelligence Email Features

Comparison of Sales Intelligence Email Features features of Product A and Product B
	D&B Optimizer 7.3 Ratings 2% below category average	Synthio 9.0 Ratings 19% above category average
Append emails to records	7.30 Ratings	9.00 Ratings

Best Alternatives
	D&B Optimizer	Synthio
Small Businesses	Lead411 Score 9.1 out of 10	Lead411 Score 9.1 out of 10
Medium-sized Companies	Lead411 Score 9.1 out of 10	Lead411 Score 9.1 out of 10
Enterprises	TechTarget Priority Engine Score 9.8 out of 10	TechTarget Priority Engine Score 9.8 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	D&B Optimizer	Synthio
Likelihood to Recommend	8.0 (0 ratings)	9.0 (0 ratings)

User Testimonials
	D&B Optimizer	Synthio
Likelihood to Recommend	You always want to minimize the import of lists that are not opt-in. It is ideal for completing and correcting inbound leads Incentivized Susan Zaney Vice President of Marketing Read full review	Undoubtedly this is the ideal software for the sales and marketing department, as it saves a lot of time in the search for customers and has tools that automate many processes that were previously manual. This is one of the programs we have worked with the best, that is why we recommend it. Incentivized Helene Vincent Director, Content Read full review
Pros	Update and correct data. Integrate with your sales and marketing automation systems. Help maintain updated records. Incentivized Susan Zaney Vice President of Marketing Read full review	Allows segmenting ideal customers by different categories, achieving a wide list of companies that meet the ideal customer requirements that we set. This list is provided automatically by the system. The software also gives us valuable information about the profile of the companies to know them better when we approach them with a sales proposal; such as their objectives, key contacts, and more. It has integrations for CRM such as Salesforce and automation for marketing campaigns such as Hubspot marketing hub and Oracle cx marketing. Incentivized Helene Vincent Director, Content Read full review
Cons	Sometimes missing records Incentivized Verified User Anonymous Read full review	Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads. Incentivized Verified User Anonymous Read full review
Alternatives Considered	We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide. Incentivized Verified User Anonymous Read full review	I feel similar about all of these list building/append services. There are good and bad aspects. Incentivized Verified User Anonymous Read full review
Return on Investment	More complete data Healthy database More informed business calls Incentivized Verified User Anonymous Read full review	Positive - We've been able to append records and add them to our targeted marketing campaigns. Negative - We've added some junk to our database, as a result, which has affected our deliverability rates. Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email. Incentivized Verified User Anonymous Read full review
ScreenShots	D&B Optimizer Screenshots