The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…
N/A
Terminus ABM Platform
Score8 out of 10
Mid-Size Companies (51-1,000 employees)
Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…
We selected 6sense because it was the had all of the capabilities that we were looking for, plus a little more. We took our time with the decision and met with the vendor multiple times, in the end 6sense was the leader in the categories that we cared about the most, segments, …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Marketing Strategist in Marketing at Service Express (Information Technology & Services, 1001-5000 employees)
Chose 6sense
Overall, 6sense made more sense to our company when comparing it to the others in the market. the integrations with our tools was a breeze and the sales enablement side of 6sense was easy to follow and in a place that makes sense for them.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose 6sense
As an agency partner we support our clients through selection/implementation but we do not purchase ourselves.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Verified User
Chose 6sense
Compared to the other products we vetted, 6sense is a more full-funnel and robust tool that fits our needs. It helps us with marketing orchestration needs, display, and analytics functions, and at the same time, supports sales and sales developers in their efforts. It is a tool …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Digital Marketing Manager in Marketing at Striim (Computer Software, 201-500 employees)
Chose 6sense
In my experience, 6sense has better match rates. Match rates are the foundation of an ABM platform. If you can't identify the company, you can't tie the activity to it. All other features are pointless if you can't trust the account data. Aside from that, I think 6sense has …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose 6sense
Terminus and Demandbase did not provide the same level of account insights (at the time). We moved from Demandbase to Terminus, then Terminus to 6sense. Segmentation in Terminus was extremely weak and we could not narrow as tight as we needed to. 6sense segments are miles above …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Verified User
Chose 6sense
+ Actually works for themselves, 6sense was the only platform which reached out proactively. + Flexible team + Pricing, although looking back, pricing should be simplified
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Digital Marketing Manager in Marketing at CineMassive (Telecommunications, 51-200 employees)
Chose 6sense
We liked how seamlessly integrated the various features within the 6sense platform were out-of-the-box. Terminus has a lot of separate products that seemed a bit "bolted on" in comparison.
The UI was slicker than either Demandbase or Terminus.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Demand Generation Manager in Marketing at Social Solutions (Computer Software, 201-500 employees)
Chose 6sense
We have found 6sense's predictive model to be more helpful that Terminus'. Terminus offers more tools for ABM campaigns, but we had trouble with some of their attribution methods.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Sr. Marketing Manager, Growth in Marketing at Synup (Information Technology & Services, 51-200 employees)
Chose 6sense
It was a very close call to Triblio. Ultimately, I made the decision to go with 6sense for 2 reasons. 1. When it came time to negotiate price, 6sense told me that they wouldn't remove customer service and support from the packaging because they felt that was key to client …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Director Marketing Technology in Marketing at Mitel (Telecommunications, 1001-5000 employees)
Chose 6sense
We chose 6sense at the time because they where (and still are) young and hungry. They had a very compelling road map for development and growth. We bet on the right group when we chose them. They have continued to move the needle in terms of functionality that has real business …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Terminus
No answer on this topic
Key User Insights
Would buy again
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Delivers good value for the price
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Happy with the feature set
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Lived up to sales and marketing promises
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Implementation went as expected
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Features
6sense
Terminus ABM Platform
Engagement
Comparison of Engagement features of 6sense and Terminus ABM Platform
Feature
6sense
7.8
84 Ratings
Terminus ABM Platform
-
Ratings
Automated routing and prioritization
7.968 Ratings
00 Ratings
Customer interaction histories
8.077 Ratings
00 Ratings
Syndicated content
7.656 Ratings
00 Ratings
Personalization
7.770 Ratings
00 Ratings
Engagement data tracking
8.081 Ratings
00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of 6sense and Terminus ABM Platform
Feature
6sense
7.9
82 Ratings
Terminus ABM Platform
-
Ratings
Ad campaign creation
8.177 Ratings
00 Ratings
Display advertising
7.979 Ratings
00 Ratings
Contextual advertising
8.068 Ratings
00 Ratings
Social advertising
7.874 Ratings
00 Ratings
Ad reporting and analytics
7.980 Ratings
00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of 6sense and Terminus ABM Platform
Feature
6sense
8.4
94 Ratings
Terminus ABM Platform
-
Ratings
Standard visitor segmentation
8.691 Ratings
00 Ratings
Behavioral visitor segmentation
8.293 Ratings
00 Ratings
ABM sales intelligence
8.387 Ratings
00 Ratings
Intent Data
Comparison of Intent Data features of 6sense and Terminus ABM Platform
Feature
6sense
8.4
99 Ratings
Terminus ABM Platform
-
Ratings
3rd party intent signals
8.597 Ratings
00 Ratings
Downstream intent signals
8.291 Ratings
00 Ratings
Account identification
8.495 Ratings
00 Ratings
ABM Integrations
Comparison of ABM Integrations features of 6sense and Terminus ABM Platform