RollWorks vs. Terminus ABM Platform

RollWorks

31 Reviews and Ratings

Terminus ABM Platform

79 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
RollWorks	Score8 out of 10	N/A	RollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to understand their buyers and drive business results. The RollWorks Account-Based Advertising solution leverages a native demand-side platform (DSP) and B2B customer data platform (CDP), enabling digital marketers to drive brand awareness and engage a target audience through account-based display advertising. The solution specializes in delivering targeted advertising that…	N/A
Terminus ABM Platform	Score8 out of 10	Mid-Size Companies (51-1,000 employees)	Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…	N/A

Pricing

RollWorks

Terminus ABM Platform

No answers on this topic

No answers on this topic

Pricing Offerings
RollWorks	Terminus ABM Platform
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	Yes

No setup fee

Required

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Community Pulse
Key User Insights
	RollWorks	Terminus ABM Platform
Considered Both Products	NextRoll Mithil Patel Growth Marketing Director in Marketing at Caveonix (Information Technology & Services, 11-50 employees) Chose RollWorks I feel RollWorks as a platform was the easiest to use and navigate versus the others on this list given our maturing and requirements. Also, the RollWorks platform was the most cost-effective. Also, the team at RollWorks was the easiest to reach to set up a quick demo and in … Incentivized Helpful? Verified User Chose RollWorks RollWorks is the most efficient platform for cost-conscious clients and is typically what we recommend for a company that is starting its ABM strategy. For more robust clients, that have the budget, we tend to recommend 6sense because of the intended functionality and the … Incentivized Helpful? Verified User Chose RollWorks Having used both I would say that RollWorks is a good entry-level ABM tool, but it just hasn't caught up to Terminus yet. Expect some delays and hiccups - which I suppose is to be expected with a newer solution. Also, expect limitations on reporting and integration with SFDC vs … Incentivized Helpful? Ari Echt Director of Growth Marketing in Marketing at HG Insights (Computer Software, 51-200 employees) Chose RollWorks All of these platforms are very helpful for running an account-based approach. For pure account-based advertising, I've found Rollworks is the easiest to get started with. Terminus and Demandbase are terrific as well. I'd say they offer more functionality, a bit more … Incentivized Helpful? Verified User Chose RollWorks I was not involved in the selection process however I know other companies were evaluated (ex: Terminus). I think RollWorks was strictly chosen due to pricing over other features but it's just a guess at this point. That's all my knowledge into this area of the business … Incentivized Helpful? Verified User Chose RollWorks With lots of great platforms out there, it will depend on what your organization's top goals are. For our company, we have had a big challenge with data. With RollWorks beating all other [competitors] when we tested match rates, it was a no-brainer for us to partner with … Incentivized Helpful? Verified User Chose RollWorks RollWorks is head and shoulders above Terminus as far as to reach, engagement, usability, and customer experience - we ended our contract early with Terminus because the results were so poor. So RollWorks has been a breath of fresh air. We compared with 6Sense and Demandbase … Incentivized Helpful? Verified User Chose RollWorks RollWorks is the Kia of cars for account based advertising platforms. It's cost effective but doesn't have all the bells and whistles you can get with a more robust solution like Triblio or 6sense. Incentivized Helpful?	Terminus Kai Crow Head Of Marketing in Marketing at Joyous (Computer Software, 11-50 employees) Chose Terminus ABM Platform Where Terminus ABM Platform was better than other options we evaluated: Much better quality and reach of [the] display network. More ability to tweak display network preferences and do things like contextual content targeting. Good control over ad budgets and pacing with … Incentivized Helpful? Corrina Owens Marketing Director in Marketing at Profisee (Computer Software, 51-200 employees) Chose Terminus ABM Platform Terminus is competitive from not just a pricing perspective, but [its] ability to push more campaigns, through multiple channels, all through the Terminus platform. Incentivized Helpful? Will Devlin VP, Marketing in Marketing at MessageGears (Computer Software, 11-50 employees) Chose Terminus ABM Platform We selected Terminus really before evaluating other vendors because they're local. Incentivized Helpful?
	Would buy again
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	Delivers good value for the price
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	Happy with the feature set
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	Lived up to sales and marketing promises
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	Implementation went as expected
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User Ratings
	RollWorks	Terminus ABM Platform
Likelihood to Recommend	7.4 (24 ratings)	8.1 (30 ratings)
Likelihood to Renew	10.0 (1 ratings)	9.0 (3 ratings)
Usability	10.0 (2 ratings)	- (0 ratings)
Availability	10.0 (1 ratings)	- (0 ratings)
Performance	10.0 (1 ratings)	- (0 ratings)
Support Rating	8.4 (22 ratings)	- (0 ratings)
Online Training	10.0 (1 ratings)	- (0 ratings)
Implementation Rating	10.0 (1 ratings)	- (0 ratings)
Configurability	10.0 (1 ratings)	- (0 ratings)
Contract Terms and Pricing Model	10.0 (1 ratings)	- (0 ratings)
Ease of integration	9.0 (1 ratings)	- (0 ratings)
Product Scalability	10.0 (1 ratings)	- (0 ratings)
Vendor post-sale	10.0 (1 ratings)	- (0 ratings)
Vendor pre-sale	10.0 (1 ratings)	- (0 ratings)