The List vs. ZoomInfo Sales

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
The List
Score 7.4 out of 10
N/A
The List is a sales intelligence software solution offered by List Partners.N/A
ZoomInfo Sales
Score 7.9 out of 10
N/A
ZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
The ListZoomInfo Sales
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
The ListZoomInfo Sales
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
The ListZoomInfo Sales
Considered Both Products
The List
Chose The List
I use these together. Mailchimp is nice because they filter the contacts and do not allow companies to send email if the contact has not opted in.
Chose The List
I have never used a different subscription style product. My other experiences with sales research has had me using LinkedIn and Google in a very rudimentary fashion. The List is light years ahead of anything I was doing otherwise.
ZoomInfo Sales
Chose ZoomInfo Sales
ZoomInfo Sales is solid for enterprise-level data depth, but Apollo edges it out in usability, value, and efficiency for everyday prospecting. ZoomInfo Sales has broader coverage, but Apollo’s data tends to be more accurate and up-to-date for the contacts we actually care about.
Chose ZoomInfo Sales
very well, they are better at international tho
Chose ZoomInfo Sales
ZoomInfo Sales regularly had the best data and lead lists created.
Chose ZoomInfo Sales
In my opinion, ZoomInfo Sales wins hands down. LinkedIn might be good for growing my own business or to network, but nothing like ZoomInfo Sales in my role.
Chose ZoomInfo Sales
Snov.io is great for email retrieval on company domains. They work great alongside each other as tools maximizing success.
Chose ZoomInfo Sales
Our niche business model means that ZI Sales OS and Engage are the only marketing tools we need for success.
Chose ZoomInfo Sales
I prefer ZoomInfo Sales over sales navigator and UpLead as I think its more user friendly, clean and more precise and provides more sales driven data.
Chose ZoomInfo Sales
Does not have as good of information, most of the time their phone numbers and emails are outdated in comparison to ZoomInfo
Chose ZoomInfo Sales
ZoomInfo provides better quality leads versus previously tested platforms. Both platforms rely mostly on LinkedIn data, which is, more often than not, outdated and inaccurate. ZoomInfo uses better methods to provide quality leads versus these two platforms. The ease of …
Chose ZoomInfo Sales
Both are ok, but I in my experience, ZoomInfo has a better usability, is faster and has more accurate data, however, it's more expensive
Chose ZoomInfo Sales
LinkedIn Sales Navigator is nice for seeing who is included in an organization, however it does not always show the entire org list. And it rarely shows the contact info, unless that person is already connected with you. So, LinkedIn Sales Navigator in my opinion, is a basic …
Chose ZoomInfo Sales
I think ZoomInfo's Data Privacy is what satisfied me. The information is much clearer and more details to extract which is very important during prospecting. I also like that ZoomInfo has more information when it comes to email address of the decision makers.
Chose ZoomInfo Sales
ZoomInfo Sales has more data, which in the long run is better. Other competitors rely heavily on LinkedIn but there are a lot of people whom don't use LinkedIn or they simply don't have a LinkedIn account. Making ZoomInfo Sales better in comparison as you may find people that …
Chose ZoomInfo Sales
ZoomInfo is far above and beyond any other platform or tool out there, in terms of bringing through sales success. If you do the work and use the tools effectively, it will bring large success. I have used so many tools that are specific to sales, and there is nothing that …
Chose ZoomInfo Sales
I haven't used another product like ZoomInfo. The past to SAAS sales positions I've held use ZoomInfo
Chose ZoomInfo Sales
Gong is used for a different solution; however, ZoomInfo Sales is allowing me to work easier and faster in my day-to-day tasks with the most important thing in mind - accuracy of information. Accuracy of information can make or break your day whether you're booking meetings for …
Chose ZoomInfo Sales
In both data quality and tool functionality, ZoomInfo Sales is far superior to other products we've used. In addition, the account support team is head and shoulders above any other I have worked with previously. They do more than just respond to our questions. They proactively …
Chose ZoomInfo Sales
To be fare, 6sense is fantastic for Europe, but not for the US and ZoomInfo Sales is fantastic for the US, but not for Europe. There's a lot more company insight on 6sense that ZoomInfo Sales, and I remember when I first started using both, I did find 6sense more intuitive
Chose ZoomInfo Sales
ZoomInfo Sales is great, but for some regions like India, Europe and the Middle East the numbers of personas are more easily available on Lusha.
Chose ZoomInfo Sales
ZoomInfo Sales provided the best data fidelity and quality for our team and region. In terms of pricing, it was not the cheapest by far, however the value vs price of what we got from ZoomInfo Sales was by far the best given that the other providers were unable to actually …
Chose ZoomInfo Sales
The tools are leveraged for different purposes. SalesLoft provides tracking information and the ability to create templates and run targeted cadences. Gong is an AI recorder/analysis tool, and 6sense provides more details about specific people/companies showing interest and …
Features
The ListZoomInfo Sales
Prospecting
Comparison of Prospecting features of Product A and Product B
The List
8.6
Ratings
11% above category average
ZoomInfo Sales
7.6
Ratings
2% below category average
Advanced search8.90 Ratings8.30 Ratings
Identification of new leads8.80 Ratings7.40 Ratings
List quality8.00 Ratings6.60 Ratings
List upload/download8.60 Ratings7.60 Ratings
Ideal customer targeting8.80 Ratings7.40 Ratings
Load time/data access00 Ratings8.00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
The List
8.7
Ratings
11% above category average
ZoomInfo Sales
7.5
Ratings
3% below category average
Contact information8.20 Ratings7.30 Ratings
Company information9.10 Ratings8.30 Ratings
Industry information8.80 Ratings6.80 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
The List
8.3
Ratings
11% above category average
ZoomInfo Sales
7.5
Ratings
1% above category average
Lead qualification process7.50 Ratings8.00 Ratings
Smart lists and recommendations8.20 Ratings7.40 Ratings
Salesforce integration9.10 Ratings8.30 Ratings
Company/business profiles8.20 Ratings7.50 Ratings
Alerts and reminders8.10 Ratings7.20 Ratings
Data hygiene8.20 Ratings6.40 Ratings
Automatic data refresh8.80 Ratings6.50 Ratings
Tags8.10 Ratings8.10 Ratings
Filters and segmentation8.90 Ratings8.10 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
The List
-
Ratings
ZoomInfo Sales
6.4
Ratings
15% below category average
Sales email templates00 Ratings6.80 Ratings
Append emails to records00 Ratings5.90 Ratings
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User Ratings
The ListZoomInfo Sales
Likelihood to Recommend
8.4
(0 ratings)
7.8
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
9.9
(0 ratings)
Usability
-
(0 ratings)
8.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
10.0
(0 ratings)
Ease of integration
-
(0 ratings)
8.7
(0 ratings)
User Testimonials
The ListZoomInfo Sales
Likelihood to Recommend
I think its great as a resource - white papers and seminars are available. I just wish there was an easier way to get permissions when purchasing the contact lists.
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If you are trying to escalate quickly and talk to many people use ZoomInfo Sales. It's great for prospecting and creating call lists according to different personas and parameters that you may have like employee count, phone numbers, emails, data accuracy, etc. In my opinion, organizations of all sizes could benefit from ZoomInfo Sales if used correctly.
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Pros
  • The list provides specific emails, phone numbers, and titles for individual contacts. This is a major help in the corporate sales world as finding the right contact is everything.
  • The List provides an awesome search function that allows for advanced searching of industries, brands, and contacts. The search function is perfect for boiling down exactly who or what I'm looking for, and also helps to generate new sales ideas.
  • The List does a very cool job of providing cool examples of creative and ad spots used in current campaigns. This is an excellent tool for brainstorming and creating proposals. This function is also fully searchable and easy to look through.
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  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
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Cons
  • It would be nice if it were easier to get permission from contacts to be contacted
  • It would also be nice if contacts on the list had an opt in preference
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  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
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Likelihood to Renew
It delivers on its promise
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With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
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Usability
No answers on this topic
ZoomInfo is easy to use, the tutorials and videos and help are well done for learning. The team relies on it heavily to obtain contact info, identify decision makers, research company information and locate leads in their areas. I appreciate being able to obtain missing contact information from trade show lists.
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Support Rating
No answers on this topic
I would give it a higher rating but they keep changing our account managers.
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Implementation Rating
No answers on this topic
There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
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Alternatives Considered
I have never used a different subscription style product. My other experiences with sales research has had me using LinkedIn and Google in a very rudimentary fashion. The List is light years ahead of anything I was doing otherwise.
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Demandbase has outdated info. No good way to export contacts. There is no sidebar; you have to use the tool on its own to find people, and the information is unreliable. It's not user-friendly. Zoom has all of that and more.
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Return on Investment
  • Fast lead identification
  • Great lead qualification
  • Actionable info
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  • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
  • TAM (total addressable market) data accuracy is significant.
  • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
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ScreenShots

The List Screenshots

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