TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    The Trade Desk

    Score9 out of 10
    N/AThe Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).N/A
    Pricing
    The Trade Desk
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    The Trade Desk
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    The Trade Desk
    Considered Both Products
    The Trade Desk
    Chose The Trade Desk
    compared to these three, stack adapt is a bit easier to get going plus it's less expensive. I still love Google Ads and meta ADS for the ability to own the moment in terms of dashboard. Feels like you have more "control" with Google Ads and meta ADS, even if that isn't the case.
    Incentivized
    Chose The Trade Desk
    We compared The Trade Desk against a number of competing programmatic media buying platforms including Google's DV360, Centro's Basis platform, Adobe Advertising Cloud, and the Simpli.fi platform. In the end, we felt that The Trade Desk provides the most tools, options, …
    Incentivized
    Chose The Trade Desk
    The Trade Desk is a much better product than AppNexus. Even though both products showed promise awhile back, AppNexus stopped innovating and The Trade Desk became specialists on data, cross site tracking and CTV inventory thus having a better and more unique product that …
    Incentivized
    Chose The Trade Desk
    The Trade Desk provides the best overall value of all features in one. We didn't evaluate other competitors because The Trade Desk came highly recommended to us by our Board of Directors. Perhaps for other companies' evaluations, we would recommend having example campaigns and …
    Incentivized
    Chose The Trade Desk
    The Trade Desk allows you to manage multiple display platforms from one interface. Google Ads only allows you to advertise on their platform and their network. This limits your ability to find new niche opportunities with Display Advertising. Although Google Ads claims to be on …
    Incentivized
    Chose The Trade Desk
    The Trade Desk is more universal and widely known than their competition. They will be able to provide you with a lot of inventory, but the competition is more oriented towards specific objectives. Vungle specializes in video, MoPub on in app traffic and AppLovin on high impact …
    Incentivized
    Chose The Trade Desk
    The Trade Desk is not as focused on connected TV as AppNexus. Also, they are more open as AppNexus is mostly focused on building a walled garden, while The Trade Desk is focusing on making the internet more open. However, they lack the exclusive publishers that AppNexus have. …
    Incentivized
    Chose The Trade Desk
    TradeDesk is more extensive like DBM compared to DX. Offers an easier building process with templates and being able to duplicate and share libraries at the partner level.

    I find TradeDesk clears at higher CPMs than the other platforms. Also tends to perform well for in-view …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    User Ratings
    The Trade Desk
    Likelihood to Recommend
    9.0
    (8 ratings)
    Usability
    8.0
    (2 ratings)
    Support Rating
    10.0
    (1 ratings)