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The Trade Desk

Score9 out of 10

19 Reviews and Ratings

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What is The Trade Desk?

The Trade Desk is the eponymous flagship product from the company headquartered in Ventura California, a demand-side / data management hybrid platform (DSP / DMP).

Categories & Use Cases

Reviews

What users are saying about The Trade Desk.
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The Trade Desk - Solid Option

Incentivized
Verified User
Executive in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

The Trade Desk is great at helping us scale our advertising especially targeting those in specific geo areas or interest groups. It's great to see so much in a big picture kind of way but then also drill down into so much display potential. It can be challenging to get a hang of especially knowing the cost to get a seat, not for the small advertiser!

Pros

  • programatic advertising
  • display advertising
  • digital advertising

Cons

  • cost - it's very expensive
  • search advertising
  • linear tv

Return on Investment

  • improved efficiencies
  • improved targeting
  • lower CTR

Usability

Alternatives Considered

Google Ads, StackAdapt and Meta Business Suite

Other Software Used

Google Ads, X Ads, Slack

The best DSP on the marketing for ad agencies

Incentivized
Phil ParrishView profile
Co-founder, Managing Director in Corporate at PrograMetrix (11-50 employees employees)

Pros

  • RTB media buying technology
  • Full suite of programmatic media tools for ad agencies
  • Advanced bid and budget management technology
  • Data management technology that's improving/evolving
  • Industry leading bidding technology and optimization grains
  • Access to the most third-party data in the industry
  • Open source technology with API integrations with the most third-party platforms
  • Ad impression and media spend forecasting tools

Cons

  • More hands-on sales support for agency clients
  • Media spend threshold incentives for agency clients
  • Advancing/improving the DMP product

Return on Investment

  • Higher ROAS for our clients
  • Improved campaign management tools & greater efficiency for our agency
  • Product features we can resell to increase revenue
  • Data-driven media plan development which helps us close new business

Alternatives Considered

Basis, by Centro, Adobe Advertising Cloud (formerly Adobe Media Optimizer) and Simpli.fi

A lot of muscle for the price

Incentivized
John KobelView profile
Paid Search Specialist in Marketing at CF Search Marketing (11-50 employees employees)

Pros

  • Manage multiple client accounts for Display Advertising
  • Manage multiple clients' Display Advertising across an array of Display Platforms
  • We were also able to manage clients' Video and Native Advertising Campaigns

Cons

  • I honestly can say that The Trade Desk hit all the marks on their offerings.
  • There is not really anything negative about The Trade Desk.
  • The only minor point would be the pricing as they charge a %, which needs to be added to clients' costs.

Return on Investment

  • The good thing about having an agency account is The Trade Desk lets you add your markups to the client billing.
  • We had a very positive response from clients regarding their perceived ROI on their ad spend through The Trade Desk.
  • We did not have many national clients, mostly local dealerships, so it was difficult for them to allocate a lot of funds to display advertising, even though the ROI yield was acceptable.

Alternatives Considered

Google Ads (formerly AdWords)

Your programmatic partner

Incentivized
Gabriela BandView profile
Sales Specialist in Sales at Ogilvy (10,001+ employees employees)

Pros

  • Their technology is very good. We have gotten great results working with them.
  • They have vast coverage across the globe.
  • They are able to do cookie matching, vastly increasing the reach of the campaigns.

Cons

  • They are not very transparent in terms of margins and fees.
  • They need to get more video inventory, there is not enough.
  • The reporting they provide is a bit limited.

Return on Investment

  • The Trade Desk has helped us get more budget from clients by delivering results.
  • It has allowed us to buy cheaper inventory than other online channels.
  • It has allowed us to not invest on our own DSP solution and use theirs.

Alternatives Considered

MoPub, Vungle, Cheetah Digital Marketing Suite (formerly Experian) and AppLovin

Great DSP

Incentivized
Verified User
Manager in Sales (51-200 employees employees)

Pros

  • Unique ID to track users across the web.
  • Different bidding techniques.
  • Premium supply.

Cons

  • Reporting not granular enough.
  • Not transparent on their take rate.
  • Lots of CTV inventory.

Return on Investment

  • It has allowed us to reach more users, getting us more budgets increasing ROI.
  • Take rate on media is a bit high, impacting margins and ROI on a negative way.
  • Data fees decrease ROI.

Alternatives Considered

AppNexus

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