Simply Measured (discontinued) vs. TrackMaven

Simply Measured (discontinued)

TrackMaven

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Simply Measured (discontinued)	Score 7.2 out of 10	N/A	Simply Measured was a social media analytics and measurement tool for business users that competed with Socialbakers and the Dachis Group Social Business Index. It was acquired by Sprout Social in 2017, and is no longer available. However its features are now contained in the Sprout Social Premium Analytics add-on.	$89 per month per user
TrackMaven	Score 8.5 out of 10	Mid-Size Companies (51-1,000 employees)	According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels. TrackMaven’s marketing analytics platform integrates with all the tools marketers are already using to measure their performance — including social networks, web analytics providers, and all major…	N/A

Pricing

Simply Measured (discontinued)

TrackMaven

Editions & Modules

Standard: $89
per month per user
Professional: $149
per month per user
Advanced: $249
per month per user

No answers on this topic

Offerings

Pricing Offerings
Simply Measured (discontinued)	TrackMaven
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

Sprout Social’s pricing starts at $99 per user per month for the Standard plan. The Professional plan offers additional features for businesses at $169 per user per month, and the Advanced plan offers solutions for businesses at scale at $279 per user per month. Annually, the Standard plan costs $1,068 per user, the Professional plan is $1,788 per user annually, and the Advanced plan is $2,988 per user per year.

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More Pricing Information

Community Pulse
	Simply Measured (discontinued)	TrackMaven
Considered Both Products	Simply Measured (discontinued) Marisol Pelaez Data Analyst Chose Simply Measured (discontinued) Simply Measured has a much better interface than Sysyomos, by a long shot. It also is more robust in the ability to manipulate and cut your data depending on what you want to see. Incentivized Helpful? Verified User Anonymous Chose Simply Measured (discontinued) For the value, Simply Measured made sense for us. Our social efforts were still fairly young and we wanted something that would let us show value and get more spending budget. That said, if I had unlimited cash, I would have loved to have used Sprinklr. The company is trying to … Incentivized Helpful? Ran Mano Staff Vice President, Digital Communications Chose Simply Measured (discontinued) Simply Measured has more in-depth reports than other tools in this category. Other tools may feature a lower price and are easier to learn. Others focus on only one channel, let's say Twitter. Simply Measured is comprehensive, extensive and has the depth to match. It's one of … Incentivized Helpful? Ross Hartnett Senior Strategic Digital Analyst \| Consumer Insights Chose Simply Measured (discontinued) Convenience is massive and provides a lot more data that we use than some of the other platforms in one place and also it fits in easily with our statistical programming. Incentivized Helpful? Nolan Perry Social Media Community Manager Chose Simply Measured (discontinued) Simply Measured just does such a great job of taking the data from our social accounts and making it accessible to the end user. Helpful? Emily Ikuta Demand Generation Specialist Chose Simply Measured (discontinued) Customer service and the sales team is what was a key seller for us. We didn't feel pressured to buy something we wouldn't use and they we're able to listen to our needs and give us what fit for us. We've tried hootsuite but it's was too much out of the box. Incentivized Helpful? John Antognoli Director - Digital Chose Simply Measured (discontinued) Used most of the higher end data tools like Radian6, Viral Heat, Sysomos, etc. This tool is really not a direct competitor - kind of unique in what it does and reports. Incentivized Helpful? Valerie Gunn Social Media Manager Chose Simply Measured (discontinued) I wasn't involved in the selection process of Simply Measured or the other analytics tools that I have used. It was by far the easiest tool that I have used. Adobe Social's reporting was lackluster in my opinion, particularly for the cost associated with it. Sendible is another … Incentivized Helpful? Verified User Anonymous Chose Simply Measured (discontinued) Simply Measured can provide more details and export automated reports, but Crimson Hexagon does not have the same cost structure so many more monitors can be afforded to be set up. Helpful?	TrackMaven Verified User Anonymous Chose TrackMaven TrackMaven is easier to use and has a better interface but we still use NetBase for other specific requests. Incentivized Helpful? Mark Murdock Director of Social Media Chose TrackMaven I can't imagine ditching TrackMaven. It's a MUST HAVE. Better than pretty much any vendor that we use. Incentivized Helpful? Shanna Cook Social Media Marketing Manager Chose TrackMaven I inherited TrackMaven, as it was already being used when I started working here, but I really like it! It's much easier to use and has an incredibly fast learning curve so I feel like I'm using all of the features of the tool right away. The customer support team is very … Incentivized Helpful? Kelsey Printz Public Relations Specialist Chose TrackMaven I don't have much experience with other competitors. I've been very happy with using TrackMaven. I think the team at TrackMaven has been really great in taking the time to make sure I understand the platform and that I am getting all of my questions answered. The staff is super … Helpful? Derek Overbey Sr. Social Media Manager Chose TrackMaven TrackMaven is head and shoulders above the other products I've used. Again, cleaner and more friendly UI. Plus the data seems to be more accurate. Helpful? Verified User Anonymous Chose TrackMaven I have personally used HootSuite and have interacted with many alternatives. There is no comparison. HootSuite and similar products simply aggregate your social media feeds into one platform and allows for scheduled-postings. TrackMaven takes data above and beyond to deliver … Helpful? Verified User Anonymous Chose TrackMaven Only used TrackMaven at the time Incentivized Helpful?

Best Alternatives
	Simply Measured (discontinued)	TrackMaven
Small Businesses	Agency Analytics Score 9.9 out of 10	Agency Analytics Score 9.9 out of 10
Medium-sized Companies	Echobox Social Score 9.7 out of 10	Supermetrics Score 10.0 out of 10
Enterprises	Social Suite by Reputation.com Score 9.4 out of 10	Alteryx Platform Score 8.9 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Simply Measured (discontinued)	TrackMaven
Likelihood to Recommend	7.5 (0 ratings)	8.7 (0 ratings)
Likelihood to Renew	9.2 (0 ratings)	5.7 (0 ratings)
Usability	7.0 (0 ratings)	- (0 ratings)
Support Rating	10.0 (0 ratings)	- (0 ratings)
In-Person Training	8.0 (0 ratings)	- (0 ratings)
Online Training	6.0 (0 ratings)	- (0 ratings)
Implementation Rating	8.0 (0 ratings)	- (0 ratings)

User Testimonials
	Simply Measured (discontinued)	TrackMaven
Likelihood to Recommend	Simply Measured is great for people who do not want to spend too much time analyzing their owned social channel data but instead want a short and sweet snapshot of the your brand's performance. It is less appropriate for people who want to easily manipulate their data in many different ways. Incentivized Marisol Pelaez Data Analyst Read full review	If your brand is looking for understanding competitors and normalizing data across disparate follower counts/footprint size, Trackmaven is great. Users need to understand the power of Boolean logic. TrackMaven needs dedicated users and time spent in building reports in order to understand how to use it. Incentivized Verified User Anonymous Read full review
Pros	Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations. Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available. Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great. Key insights generated in the dashboard page help add fast context for performance. Incentivized Ross Hartnett Senior Strategic Digital Analyst \| Consumer Insights Read full review	Tagging and filtering features in the real time activity feed Customizable email alerts when our content or the content of others go viral. Visualizer provides a bar, line or area graph that can easily be exported as a CSV, JPG, PDF or SVG. Brian Platt Content Marketing Manager Read full review
Cons	I wish I could download the entire reports as a jpg. More often than I'd have liked, I had to re-authorize my accounts. It would be nice to be able to move the graphs around to reflect my client's individual needs. Incentivized Valerie Gunn Social Media Manager Read full review	For the foreseeable future. TrackMaven is focused on measuring social sharing. We wish it also captured information about pageviews and monthly unique visitors -- the kind of data that lives inside Google Analytics -- or integrated it through an API. It would be exceptionally helpful not just to have all those metrics in one place, but also to easily measure correlations between them. Casey Davis-Van Atta Writer Read full review
Likelihood to Renew	For my current client, it's not right - they would not be actionable with the data to really need this tool. For my past clients, I would suggest they stay on it and i think they would agree. Incentivized John Antognoli Director - Digital Read full review	More than likely, yes. This is a company with people I trust that offer an exceptional product. Verified User Anonymous Read full review
Usability	The interface is very simple and organized around the core elements of the platform : the reports. Pierre Le Leannec Digital Strategist North America Read full review	No answers on this topic
Support Rating	Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support. Incentivized Ross Hartnett Senior Strategic Digital Analyst \| Consumer Insights Read full review	No answers on this topic
Implementation Rating	Very good implementation. Shubhankar Goel Digital Marketing Analyst Read full review	No answers on this topic
Alternatives Considered	Customer service and the sales team is what was a key seller for us. We didn't feel pressured to buy something we wouldn't use and they we're able to listen to our needs and give us what fit for us. We've tried hootsuite but it's was too much out of the box Incentivized Emily Ikuta Demand Generation Specialist Read full review	I inherited TrackMaven, as it was already being used when I started working here, but I really like it! It's much easier to use and has an incredibly fast learning curve so I feel like I'm using all of the features of the tool right away. The customer support team is very helpful and works hard to make sure that you are really using the product to its full capabilities, rather than just scratching the surface Shanna Cook Social Media Marketing Manager Read full review
Return on Investment	Tumblr was a huge channel for us but so opaque. Simply Measured really helped us start to understand how to better interact on the platform. Being able to work backward and identify potential influencers who were already talking about our brand was a great time saver and value. Incentivized Verified User Anonymous Read full review	Paid Search & Social - TrackMaven has given us the ability to develop smarter social advertising and reach our audience with the right messages Account Analytics - the account overview we receive in TrackMaven of our own social media accounts is duplicative of what we already get through other software Funnel Analysis - If we can better see which efforts are paying off with leads, at a granular level, we can use our social spend budget more wisely Mandi Lindner Engagement Officer Read full review
ScreenShots		TrackMaven Screenshots