Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…
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Union Metrics (discontinued)
Score9.4 out of 10
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Union Metrics (formerly TweetReach) was a Twitter analytics platform built around features such as real-time monitoring, Twitter monitoring and listening, and report-ready trackers. It was acquired by TrendKite in 2018 and is no longer available.
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Pricing
Tracx
Union Metrics (discontinued)
Editions & Modules
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No answers on this topic
Offerings
Pricing Offerings
Tracx
Union Metrics (discontinued)
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Tracx
Union Metrics (discontinued)
Considered Both Products
Tracx
Verified User
Chose Tracx
Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they …
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info