Annex Cloud Loyalty Experience Platform vs. TrueLoyal

Annex Cloud Customer Loyalty Platform is a very flexible and customizable solution that allows you to build a loyalty program that fits your brand needs. Their service has been top notch while provided great strategy advice and working with us to develop custom solutions. The product is well suited to run regional programs with different configurations.

Incentivized

We love that the Zinrelo program is one of the many reasons that our customers shop with us repeatedly. It helps to give us an edge, compared to nearby competitors, who might not offer such a program.

Incentivized

• Tiered program
• Custom point earning actions
• Point multipliers
• Integration with other vendors

Incentivized

• Customer service is fantastic.
• They are always asking for feedback, so that they can understand what is working well for us, and what isn't working well.
• They are pro-active and frequently offer suggestions to us, for promotions that they think would be worthwhile, and help us to keep shoppers coming back.

Incentivized

• Native integrations with other systems
• Flexibility in rewards program
• Configuration options of Loyalty

Incentivized

• Though perfectly functional, Zinrelo’s interface seems slightly dated and could use a visual update.
• Zinrelo should develop direct integrations with BigCommerce and NetSuite, so all Zinrelo account management can be handled within those platforms.
• Zinrelo should allow for custom reasons for the addition of points. Sometimes the the established reasons do not address the situation, and the flexibility to add custom reasons with reduce or eliminate the need to add notes to transactions.

Incentivized

More functionalities and extension possibilities in Annex compared to other products. The loyalty add-in was also deprecated.

Incentivized

The only other platform we tried before settling on Zinrelo was Yotpo. We never moved to a paid plan before switching to Zinrelo. Compared to Yotpo, Zinrelo was easier to on-board and more affordable. Though Yotpo’s interface was more engaging, there was nothing missing from Zinrelo that justified the the added expense of Yotpo.

Incentivized

• Increase of 30 % in loyalty members
• Increase of 15% store visits
• Increased spending

Incentivized

• Increased customer retention.
• Increased average order value.

Incentivized