Turbify vs. Yahoo Native

I would tell a colleague to stay clear of Yahoo Web Hosting/Yahoo Small Business. Our business has been with Yahoo due to the fact that there was nothing else around at the time of our signing up with them. Since then there are much better alternatives as the fact that Yahoo has virtually no third party support really hurts it, and the fact that it is so barebones and hard to customize and work in the back end makes it so that you have to find one of the few expensive developers that specialize in Yahoo. This is another huge hurdle if you plan to build a good website.

Incentivized

As I've alluded to before, Yahoo Gemini! is particularly well-suited for that extra bit of marketing spend and those last few needed leads and MQLs to get you over the hump. We definitely find that the ROI is well worth it, but it's also not the type of channel that we're gonna drop half of our budget on. The scalability is limited to an extent.

Incentivized

• Yahoo Web Hosting/Small Business is above else, cheap in pricing at the very least in terms of monthly costs.
• The backend of Yahoo Web Hosting/ Small Business is customizable, assuming you can find one of the few developers that can code for it.
• We were given a dedicated account manager though I believe it was because of how long we were with yahoo and how many complaints we had.

Incentivized

• Similar interfaces compared to Bing and Google -- if you've operated one, you can operate any of the three.
• Proactive Customer Support -- Yahoo was diligent about having contact with us about the platform.
• Limited but strong ROI -- Gemini spent maybe a 10th of our Bing and Google budgets, but always performed well in terms of ROI.

Incentivized

• Extremely old and outdated back end.
• Yahoo Web Hosting is at the very least customizable but everything beyond just running a simple store requires custom work that you will have to pay an expensive developer to fix for you.
• Yahoo Web Hosting is a complete mess in terms of branding and policies. In the span of our last year with them, they went from Yahoo to Yahoo small business to Aabaco and then back to Yahoo and each time were assigned a different account manager.
• Abysmal customer service, every time we had to open a ticket we had a customer service agent in India that could not fix our issue and we were eventually assigned an account manager after numerous complaints.
• Barely any apps or app eco system on Yahoo.
• Frequent down times caused by Yahoo Web Hosting cost our business lots of lost revenue.
• So antiquated and backwards, they were one of the last companies that I know of to switch over to https, we reached out to them several times to switch our website to https and it took an agonizing amount of time for Yahoo to implement it for all their customers.

Incentivized

• More robust and sophisticated reporting capacity: front end metrics are available with different granularities, but lacking in insight to guide optimization strategy
• No display/programmatic buying options as yet.
• Audience targeting could be improved and audience / lookalike modeling could be improved. That said, geotargeting capabilities are very good.

Incentivized

One of my main pain points with yahoo gemini is that the product is very difficult to use and the UI seems like they took a skeleton of a similar product and made it bare bones functional for the purpose of generating ad spend. It is a huge barrier for new customers and I feel one of the main reasons they have new customers at all is all the free trial dollars they offer.

Incentivized

The customer support for Yahoo Web hosting is a complete disaster. Every call is transferred to a technical support department that is in India which usually isn't an issue as that is the norm for a lot of businesses, however, this technical support team in Yahoo does not know how to diagnose issues or offer support. Every issue we had some, some critical like why is our website down were met with clueless customer support agents that would get back to us in 48 hours minimum. Eventually, we were given an account manager that actually did his best and was able to get to the right people at times for critical issues but it still was a complete hassle and waste of time every time we had any issue with Yahoo Web hosting.

Incentivized

They were always super helpful during training and demoing and would answer any questions we had. We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up. They are very knowledgeable and help guide you through a set up for each particular client.

Incentivized

After we departed Yahoo Web hosting we found out that there are numerous much better web hosting platforms, the main we focused on were Shopify, GoDaddy, BigCommerce, and WordPress. Between either is a much better alternative than Yahoo Web hosting as they all have much better third party support, more familiarity in the platforms which means more developers that are familiar with the platforms. Above all else, all three of these companies have stood the test of time and haven't rebranded themselves into different company names like Yahoo did with Aabaco and back and are much better for any small business.

Incentivized

Yahoo Gemini is a more robust version of Outbrain and Taboola. It does offer mobile search, which they do not, and you have more control over your targeting, ad formats, and platform preference. Difficulty of campaign setup is pretty minimal on any Native platform, but Gemini does seem to have the least strict approval process, which is nice with both Facebook and Twitter making it difficult to target and run ads for certain products/topics.

Incentivized

• Yahoo Web Hosting impacted our business in a very negative way with all the time we wasted and revenue we lost.
• Our biggest loss of revenue was deciding to stay longer than we had to with Yahoo Web Hosting as the cost of moving to another platform was high but we had no choice.
• Yahoo Web Hosting constantly interfered with our workflow with its lack of third party support and poor customer service and constant downtimes.
• For instance when we wanted to find an inventory system for our business virtually NO ONE supported Yahoo.

Incentivized

• For high volume topics in consumers electronics, Yahoo! Advertising does well driving awareness to product pages and generating interest.
• In B2B sector, Yahoo! advertising does not perform as well drive volume of sales due to niche user profile.
• For impression based results, MMM has credited Yahoo! Native as a top performer on bottom line ROI results.

Incentivized