Twilio Segment vs. UXCam App Analytics

Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application

Incentivized

App is well suited for analyzing the customer behavior and flows. It helps in tracking the user funnel on the app. It can record the sessions so its helpful in qualitative research and analysis.

Secondly, it's very helpful in monitoring the performance of the app across different devices, analytics, etc. It helps in analyzing the frozen or crashed sessions.

Incentivized

• Unmatched insight into the customer journey when they come into contact with our business.
• The ability for it to break down data in a way that allows us to analyse customer engagement.
• It efficiently integrates with my current softwares eg Shopify.

Incentivized

• User flow mapping. It shows how users are navigating in the app.
• App crashes
• User session recordings
• Segmentation on devices, OS versions, processors etc

Incentivized

• Potentially, it could "warn" the developers/product about areas in our code that are not covered by events (and let us decide if it's "be design" or we missed it).
• It's difficult to get accumulated history data exported out in order to analyze it.
• There's no easy way to compare data from 2 sources (our main target is to compare the same events between our test environment and prod environment).

Incentivized

• Loading time is high due to which we have to wait a lot sometimes
• In heatmaps, more properties can be added eg. User cohort, experiment id
• Provide filters to easily check the recordings by screen and feature dropoffs

Incentivized

Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.

Incentivized

Segment is not really suitable for most websites that have more than 10k MTU - If you run a semi-popular website, there are many tools out there that will do basic web analytics, like Google Analytics. Google Analytics provides simple resources for tracking user growth, demographics, and conversion rates of websites, which is more suitable for companies that are looking for simpler analytics data.

Incentivized

The pricing for UXCam App Analytics was promising and within our budgets. Reaching out to UXCam team was easy and within a week they presented the key features along with customisable pricing subscriptions we can opt for. The feedback around UXCam App Analytics was also positive as we checked from outside organisations. UXcam team also helped around integration with the tech team to make it swift.

Incentivized

• Event tracking lets you take ownership of your own data, which in part makes it easy to craft metrics and do deep dives to see how your product is working. This has a huge ROI, because without metrics you're basically flying blind.
• You can also use Segment's event tracking to fuel your experimentation and AB testing strategies. AB testing is the best way to ship features in a tech product with confidence that you're making a positive impact.

Incentivized

• Improved conversions and funnels
• Better user experience and NPS
• Achieving our ambitious yearly targets well before year end

Incentivized