Twilio Segment vs. Visitor Queue

Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application

Incentivized

[Visitor Queue is] very useful to track visitors to your website where they have interacted with a page but not filled out a lead form.

Incentivized

• Unmatched insight into the customer journey when they come into contact with our business.
• The ability for it to break down data in a way that allows us to analyse customer engagement.
• It efficiently integrates with my current softwares eg Shopify.

Incentivized

• Helps identity each lead in a greater details
• By clicking on the lead, I'm able to see all information on the page
• Structured and proper analysed

Incentivized

• Potentially, it could "warn" the developers/product about areas in our code that are not covered by events (and let us decide if it's "be design" or we missed it).
• It's difficult to get accumulated history data exported out in order to analyze it.
• There's no easy way to compare data from 2 sources (our main target is to compare the same events between our test environment and prod environment).

Incentivized

• Having all websites combined into one so you don't have to add filters to each one separately
• The buttons should be a little clearer (maybe use words instead of buttons) so it's easier to find where things are on the site

Incentivized

we are still early stage and costs are a little bit high and we need to have a bigger team to optimize the outcome

it was pretty straight forward and easy to use with small teams

Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.

Incentivized

we had no problems in getting support

the training was ok, we knew the basics and we didnt need intensive training.

It was easy to implement and we did not have any issiues

Segment is not really suitable for most websites that have more than 10k MTU - If you run a semi-popular website, there are many tools out there that will do basic web analytics, like Google Analytics. Google Analytics provides simple resources for tracking user growth, demographics, and conversion rates of websites, which is more suitable for companies that are looking for simpler analytics data.

Incentivized

I evaluated Lead Forensics. It's very similar to Visitor Queue but more expensive and I would say the only thing that seems to be a bit better is their dashboard is more comprehensive/visual.

Incentivized

• Event tracking lets you take ownership of your own data, which in part makes it easy to craft metrics and do deep dives to see how your product is working. This has a huge ROI, because without metrics you're basically flying blind.
• You can also use Segment's event tracking to fuel your experimentation and AB testing strategies. AB testing is the best way to ship features in a tech product with confidence that you're making a positive impact.

Incentivized

• We did not select the tool.
• It was in the top 3 of solutions we looked at
• Again, we had a unique requirement and it didn't fit

Incentivized