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ActiveCampaign vs. Twilio SendGrid

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ActiveCampaign

917 Reviews and Ratings

Twilio SendGrid

191 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ActiveCampaign

    Score8 out of 10
    		N/AActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

    $15

    per month

    Twilio SendGrid

    Score8.4 out of 10
    		N/ATwilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…

    $15

    per month

    Pricing
    ActiveCampaignTwilio SendGrid
    Editions & Modules
    Starter
    $15
    per month
    Pro
    $49
    per month
    Plus
    $79
    per month
    Enterprise
    $159
    per month
    Basic
    $15
    per month
    Advanced
    $60
    per month
    Free
    Free
    Offerings
    Pricing Offerings
    ActiveCampaignTwilio SendGrid
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ActiveCampaignTwilio SendGrid
    Considered Both Products
    ActiveCampaign
    Juan R. Arroyo Yap
    Beacon of Clarity in Corporate at Juan on One Coaching, LLC (Professional Training & Coaching, 1-10 employees)
    Chose ActiveCampaign
    I selected ActiveCampaign because many in the communities I was interacting with recommended it. It is also the software many of the platforms I interact with users and integrate directly via API.

    The cost to get started is relatively low for access to automation and tagging …
    Incentivized
    Richard Cowell
    CEO (Chief Executive Officer) in Sales at Mr C's Tutoring (E-Learning, 1-10 employees)
    Chose ActiveCampaign
    I prefer the list management on ActiveCampaign. It is easier to set up segments and send them to a specific niche. The email build is slightly easier to use on Active Campaign, but only marginally, as both Mailchimp and sendgrid make this easy for any user.
    Incentivized
    Anthony Ellis Cameron
    Technical Co-Founder & Director in Information Technology at Dermazeam (Health, Wellness and Fitness, 1-10 employees)
    Chose ActiveCampaign
    ActiveCampaign is much simpler, more intuitive, more modern, more dynamic and much more robust than any other platform I've used,
    Incentivized
    Verified User
    Chose ActiveCampaign
    It may have to do with the plan I was on but Mailchimp was not for me. Not very straightforward. If you’d are doing a very basic small list it could work. Active Campaign comes across as a way more pro solution. As I recall I was on boarded by an employee who showed me a lot …
    Incentivized
    Rod Thompson
    President in Sales at Inflate Your Business Inc. (Marketing & Advertising, 1-10 employees)
    Chose ActiveCampaign
    So far, ActiveCampaign is the winner although it would be nice if some of the features were easier to use and understand.
    Incentivized
    Herschel Berkowitz
    Head of eCommerce and Online at Decofurn Furniture (Furniture, 201-500 employees)
    Chose ActiveCampaign
    ActiveCampaign offers better value than Mailchimp (which becomes very expensive as list grows). SendGrid seemed to complex to integrate.
    Incentivized
    Verified User
    Chose ActiveCampaign
    Each of the platforms has very similar features, but in our findings, the value of having all the features in one platform is how Active Campaign leads the industry in terms of features as well as the pricing. The other platforms will allow for the same they seem to be a la …
    Incentivized
    Twilio
    Jamie Capaldi
    Director in Marketing at Capaldi Marketing (Marketing & Advertising, 1-10 employees)
    Chose Twilio SendGrid
    Twilio SendGrid stacks up well to its direct competiros like Mailgun and BigMailer, but it doesnt stack up again more complex marketing automation tools like HubSpot and ActiveCampaign. That is understandable as it doesnt seem to be the purpose of the platform, but it is worth …
    Incentivized
    Sam Lepak
    Head of Digital Marketing in Marketing at YachtLife (Internet, 11-50 employees)
    Chose Twilio SendGrid
    Before using SendGrid we used Mailchimp and were very limited with segmenting our users. Then we moved to ActiveCampaign and paid a ton of money for sending a few promotional emails per month. Then we got SendGrid - letting us rid both of ActiveCampaign and Mailgun and having …
    Incentivized
    Matt Clark
    Freelance Mixer in Engineering at Matt Clark - Mixer (Music, 1-10 employees)
    Chose Twilio SendGrid
    I use both. SendGrid as I stated before I use in a very simple manner - just as an email server basically- because the
    email list I’m using is originates through ClickFunnels. They have enough reporting for me. Although I could definitely use click tracking so I may implement …
    Incentivized
    Verified User
    Chose Twilio SendGrid
    If I consider the the easiness in functionality of Email Editor in SendGrid Marketing Email software, it matches my expectations. I don't need to train my colleagues for the usage of this software. In my absence also anyone can create email campaigns and send it very easily. So …
    Incentivized
    Verified User
    Chose Twilio SendGrid
    I started using this application only because of its accuracy in newsletters. Once I started using this application for my product promotions I got very positive results. After couple of successful promotional email campaigns I realized a significant increase in transactional …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    ActiveCampaignTwilio SendGrid
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ActiveCampaign and Twilio SendGrid
    Feature
    ActiveCampaign
    7.2
    679 Ratings
    Twilio SendGrid
    7.1
    48 Ratings
    WYSIWYG email editor5.1596 Ratings7.035 Ratings
    Dynamic content4.1532 Ratings6.838 Ratings
    Ability to test dynamic content4.1482 Ratings5.636 Ratings
    Landing pages4.5349 Ratings8.023 Ratings
    A/B testing9.9391 Ratings7.228 Ratings
    Mobile optimization7.7538 Ratings7.036 Ratings
    Email deliverability reporting9.7645 Ratings7.448 Ratings
    List management9.9664 Ratings7.642 Ratings
    Triggered drip sequences10.0586 Ratings7.222 Ratings
    Lead Management
    Comparison of Lead Management features of ActiveCampaign and Twilio SendGrid
    Feature
    ActiveCampaign
    8.0
    534 Ratings
    Twilio SendGrid
    -
    Ratings
    Lead nurturing automation10.0500 Ratings00 Ratings
    Lead scoring and grading7.6366 Ratings00 Ratings
    Data quality management7.9407 Ratings00 Ratings
    Automated sales alerts and tasks7.1361 Ratings00 Ratings
    Lead segmentation and distribution7.39 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of ActiveCampaign and Twilio SendGrid
    Feature
    ActiveCampaign
    9.9
    383 Ratings
    Twilio SendGrid
    -
    Ratings
    Calendaring9.9303 Ratings00 Ratings
    Event/webinar marketing9.9289 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ActiveCampaign and Twilio SendGrid
    Feature
    ActiveCampaign
    6.8
    292 Ratings
    Twilio SendGrid
    -
    Ratings
    Social sharing and campaigns7.2259 Ratings00 Ratings
    Social profile integration6.4254 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ActiveCampaign and Twilio SendGrid
    Feature
    ActiveCampaign
    6.5
    642 Ratings
    Twilio SendGrid
    7.6
    48 Ratings
    Dashboards6.5611 Ratings7.446 Ratings
    Standard reports6.5599 Ratings8.246 Ratings
    Custom reports6.5387 Ratings7.230 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ActiveCampaign and Twilio SendGrid
    Feature
    ActiveCampaign
    8.7
    503 Ratings
    Twilio SendGrid
    -
    Ratings
    API8.4401 Ratings00 Ratings
    Role-based workflow & approvals8.4274 Ratings00 Ratings
    Customizability6.6429 Ratings00 Ratings
    Integration with Salesforce.com9.895 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.862 Ratings00 Ratings
    Integration with SugarCRM9.858 Ratings00 Ratings
    Third-party software integrations8.230 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of ActiveCampaign and Twilio SendGrid
    Feature
    ActiveCampaign
    -
    Ratings
    Twilio SendGrid
    8.2
    10 Ratings
    URL Validation00 Ratings7.410 Ratings
    Link Tracking00 Ratings8.210 Ratings
    Image Validation00 Ratings9.08 Ratings
    Inbox Display00 Ratings7.810 Ratings
    Email Accessibility Tools00 Ratings7.810 Ratings
    Spelling and Grammar Check00 Ratings8.28 Ratings
    Spam Testing00 Ratings8.210 Ratings
    Email Previews00 Ratings8.610 Ratings
    User Ratings
    ActiveCampaignTwilio SendGrid
    Likelihood to Recommend
    9.2
    (691 ratings)
    7.9
    (59 ratings)
    Likelihood to Renew
    9.0
    (25 ratings)
    7.0
    (1 ratings)
    Usability
    7.8
    (52 ratings)
    8.2
    (6 ratings)
    Availability
    9.1
    (5 ratings)
    -
    (0 ratings)
    Performance
    7.3
    (5 ratings)
    -
    (0 ratings)
    Support Rating
    1.3
    (41 ratings)
    3.0
    (9 ratings)
    In-Person Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    Online Training
    7.3
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (14 ratings)
    -
    (0 ratings)
    Configurability
    6.4
    (4 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    1.0
    (5 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.4
    (4 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (4 ratings)
    -
    (0 ratings)