Folloze vs. Uberflip

Folloze

Uberflip

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Folloze	Score 7.7 out of 10	Enterprise companies (1,001+ employees)	Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.	N/A
Uberflip	Score 8.2 out of 10	N/A	Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user…	N/A

Pricing

Folloze

Uberflip

Editions & Modules

Folloze: Contact Sales

No answers on this topic

Offerings

Pricing Offerings
Folloze	Uberflip
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Required

Additional Details

—

More Pricing Information

Community Pulse
	Folloze	Uberflip
Considered Both Products	Folloze AT Alex Trostenec Product Manager Chose Folloze HubSpot CRM Incentivized Helpful? Arpit Dave Manager - CRM & Marketing Automation Chose Folloze Folloze is a cost-friendly solution that helped in reducing cost and increase ROI (Return On Investment) The set of features offered in Folloze enables clear view of leads and email engagements The analytics module provides greater insights over email campaigns Incentivized Helpful? Verified User Anonymous Chose Folloze Folloze is in a league of it's own when comparing it to previous resources our team has leveraged in the past. The biggest part of this statement really comes down to the integration piece. Whether it's Google Analytics or Marketo, Folloze has truly set the bar on being able to … Incentivized Helpful? Verified User Anonymous Chose Folloze We have not used other products quite like Folloze. Incentivized Helpful? MM Maureen M Sr. ABM Practitioner Chose Folloze Folloze is a much easier platform to use compared to Pathfactory. The platform is more intuitive, and there is greater functionality. Incentivized Helpful? Aaron Evans Digital Marketing Manager Chose Folloze Folloze offers much more robust and sophisticated solutions compared to Pathfactory. The microsite building experience is moons ahead of Pathfactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting … Incentivized Helpful? Verified User Anonymous Chose Folloze Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use … Incentivized Helpful? Verified User Anonymous Chose Folloze Folloze is more user-friendly!! Incentivized Helpful? Verified User Anonymous Chose Folloze Cannot comment as I was not part of the ultimate decisionmaking process. Incentivized Helpful? Karin Apjarova, MBA Marketing Director Chose Folloze We needed to solve our KPI and track our ABM deliverables, Folloze was perfect tool for that. Incentivized Helpful? Verified User Anonymous Chose Folloze Folloze does so much more than the other tools we evaluated, like PathFactory and Uberflip. Those other solutions are more of a content repository with AI to help guide the visitor's experience. While this is powerful, Folloze goes a step further by making a full web page … Incentivized Helpful? Verified User Anonymous Chose Folloze In looking at solutions that are robust, Folloze was selected because it was very simple to use. As I have mentioned, we had our first page done in a week. Looking at other solutions that are just a piece of software meant for other tasks, they had significant setup, greater … Incentivized Helpful? TT Thao Tran Marketing Chose Folloze Folloze is a lot easier to use vs. Drupal when building out pages. The look of Drupal is not as pleasing to the eyes as the way you can customize it on Folloze. Folloze also does not require any coding, so it takes away the complication and chances of "missed codes" or errors … Incentivized Helpful? Verified User Anonymous Chose Folloze Folloze has a much better interface with creating microsites. PathFactory has a lot of good content stream goals, but as far as microsites and template, Folloze has more experience and capability to make it an easier and more scalable solution. Incentivized Helpful? Annette Giordano Digital Marketing Manager Chose Folloze Folloze as a tool was actually integrated into our Dun & Bradstreet Rev.Up subscription, which means we're able to collect additional visitor data that's available on the D&B side when someone visits our Folloze pages. As compared to Marketo landing pages, or UnBounce, … Incentivized Helpful? JM Julie Murphy Sr Marketing Manager Chose Folloze We never got too far evaluating PathFactory and I ultimately chose Folloze because it was a partner to Terminus, who we were already using for ABM. Incentivized Helpful? Jess Larkin Senior Strategic Marketing Manager Chose Folloze Hushly Incentivized Helpful? Ashwini Chitrigemath Asst. Manager - Digital Marketing Chose Folloze We only selected folloze because it was easy, effective and understandable, and even the folloze team was helpful to make us understand. We thank folloze being such a great support & partner with our projects and seasonal campaigns. Adding pixels will be a game changer.Thank … Incentivized Helpful? Verified User Anonymous Chose Folloze PathFactory was not as great a creator or user experience. The page layouts were limiting and more difficult to measure in terms of user engagement. The look was not as clean an modern. Incentivized Helpful? Eileen Dempsey Director of Product Development Chose Folloze Folloze has a great account management team! Incentivized Helpful? Verified User Anonymous Chose Folloze Our company has an MSA with Folloze. However, we are pushing them to meet our needs better for each sub-department. Incentivized Helpful? Olivia Rennicks Sr. Field Marketing Specialist Chose Folloze I am not part of the purchasing decision or evaluation process. I am just a user, and I haven't used anything like this before. Incentivized Helpful? Verified User Anonymous Chose Folloze More intuitive user experience, price point, and CSM options aligned to our budget. Incentivized Helpful? Verified User Anonymous Chose Folloze N/A- I was not a part of the selection process for Folloze so I cannot answer this. Incentivized Helpful? AM Alex Murphy Field Marketing Manager Chose Folloze We reviewed Folloze against path factory and Adobe but found the platforms to be less agile, and the ability to get started would require significant resources and timelines. We found Folloze to have great intent connections and focused more on being a landing page than a … Incentivized Helpful?	Uberflip Patricia Pouncey Sr. Director, Demand Generation Chose Uberflip SnapApp is a sister company of Uberflip. We had great results (2500 leads created within the year) and allowed our Sales Team to overachieve on our revenue goals. Incentivized Helpful? Verified User Anonymous Chose Uberflip In my experience Uberflip measures up quite well to Seismic. It is easier to find the content you need in cotnent hubs and because of the interface. That makes it more useful. It is similarly easy to share content. Where Uberflip is weaker is backend link tracking viewing … Incentivized Helpful? Jana Gauvey Marketing Operations Program Manager Chose Uberflip We were evaluating apples and oranges, really. At the time of our evaluation, Pathfactory was more of a system (called LookBookHQ at the time) to create individual landing pages. Content was not really centralized or reported on outside of the individual page created. We are … Incentivized Helpful? Devyn Beregi Business Development Representative Chose Uberflip n/a Incentivized Helpful? Verified User Anonymous Chose Uberflip N/A Incentivized Helpful? Christy Ricketts VP Marketing Chose Uberflip I have used Wordpress previously but uberflip is a much better product for blog management. Incentivized Helpful? Verified User Anonymous Chose Uberflip We're looking into and possibly reconfiguring our current use case. Incentivized Helpful? Verified User Anonymous Chose Uberflip I think they have different perspectives and solutions, I think Uberflip is similar but different and use both to complement the strategy, there are things that they share and I choose which is the best from both in that specific area and used it. I love HubSpot and I think … Incentivized Helpful? Sam Macleod Director, Digital Marketing Chose Uberflip We preferred the vision for Uberflip and the team we worked with. It has an aggressive development roadmap and they roll out features quickly, including better integrations with our wider tech stack - including 6sense, salesforce, and Marketo, Incentivized Helpful? DF Dylan Freier Senior Manager of ABM Chose Uberflip I have not used an Uberflip alternative as I find Uberflip to be leading the pack. I've heard peers using PathFactory, but none of them seemed too impressed. Incentivized Helpful? Verified User Anonymous Chose Uberflip When it comes to asset management, Uberflip has a HubSpot beat. That doesn't mean HubSpot isn't necessary for other functions, but when it comes to the content itself, the backend organization, reporting (item and stream level), and delivery of the content is much more useful … Incentivized Helpful? Verified User Anonymous Chose Uberflip We looked at 6 different categories of these products. Below I outline how Uberflip stacked up against the other products. Look N Feel: The Uberflip platform and front end hub look n feel scored higher than either of the other products. They had more template options, better … Incentivized Helpful? Jesse Miller ABM Manager Chose Uberflip Ceros is a completely different type of tool, and didn't have the full functionality we needed. Pathfactory was good but lacked some ABM features for customization. Overall, we chose Uberflip because of all the integrations and ABM functionality we were after. They also wow'ed … Incentivized Helpful? Hailey McDonald Director of Growth Marketing Chose Uberflip Uberflip's strengths seem to be in the organization and delivery of content journeys, the measurement of content engagement and integration into a broader digital marketing strategy (SEO capabilities, embedding on pages, partnerships and integrations). Incentivized Helpful? Amber Francis Senior Digital Marketing and Operations Manager Chose Uberflip The WordPress site that we used before Uberflip was not intuitive, required developer time to maintain, and did not offer the same level of customization to the content types as Uberflip does. The connection with Pardot was not as smooth either. Incentivized Helpful? Ashley Hyman Director of Marketing Chose Uberflip Uberflip truly integrates with the website experience through the resources hub and streams, but also in main website pop-ups and embedded tiles. It also fully integrates with our Marketing Automation Platform so we get additional information and data. Incentivized Helpful? Felicia Tomasko Editor in Chief Chose Uberflip Compared to Issuu, Uberflip has higher level content creation solutions and more integration of multi-media components for campaigns. Uberflip also allows everyone to build campaigns within the design itself. Incentivized Helpful? Verified User Anonymous Chose Uberflip Uberflip is a simpler solution and gets the job done. Yes, there are more bells and whistles with some of the enterprise level solutions, but they are going to be more costly and complex. Uberflip gives you what you need to get the job done for the most part. Incentivized Helpful? Verified User Anonymous Chose Uberflip I inherited Uberflip, I did not choose it myself. Incentivized Helpful? Verified User Anonymous Chose Uberflip The only competitor we looked at in comparison to Uberflip was Visually. From our perspective, Visually just didn't align with the content hub needs we were needing. We also had a more enjoyable sales process with Uberflip as they spent a lot of time customizing our demo … Incentivized Helpful? Jodi Lebow Senior Director, Demand Generation & Marketing Operations Chose Uberflip I have not found another platform that provides all the functionality Uberflip does. Before Uberflip we cobbled together content on our website, in our marketing automation platform, internal share sites for sales and such to give us a fraction of what Uberflip can do. Incentivized Helpful? Verified User Anonymous Chose Uberflip At the time of purchase we looked a few different Content Management Systems but what really stood out with Uberflip was the competitive pricing and the outstanding Customer Support team. They were there with us through set up making it an easy transition over and the customer … Incentivized Helpful? Eric Dickmann Vice President of Marketing Chose Uberflip We selected Uberflip because it was integrated with HubSpot and provided a user experience similar to what we were developing on our website. Uberflip has also been very responsive since day 1 and gets our issues resolved quickly. We looked at doing more in-house or building it … Incentivized Helpful? Lyra (Ward) Hankins Director, Industry Marketing Chose Uberflip I was not involved in the initial selection of Uberflip and have not used competitive products. In the past I have dealt with home-grown web pages/sections that housed content and it was very painful. Incentivized Helpful? Hillary Lupo M.S. Marketing Campaigns Manager Chose Uberflip Uberflip was the only vendor that allowed us to leverage content in newsletters with the ongoing content experience we were looking for. Incentivized Helpful?

Features

Folloze

Uberflip

Engagement

Comparison of Engagement features of Product A and Product B
	Folloze 7.7 Ratings 5% below category average	Uberflip - Ratings
Automated routing and prioritization	7.50 Ratings	00 Ratings
Customer interaction histories	7.70 Ratings	00 Ratings
Syndicated content	7.30 Ratings	00 Ratings
Personalization	8.10 Ratings	00 Ratings
Engagement data tracking	7.80 Ratings	00 Ratings

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	Folloze 7.4 Ratings 5% below category average	Uberflip - Ratings
Ad campaign creation	7.70 Ratings	00 Ratings
Display advertising	7.40 Ratings	00 Ratings
Contextual advertising	7.10 Ratings	00 Ratings
Social advertising	7.20 Ratings	00 Ratings
Ad reporting and analytics	7.50 Ratings	00 Ratings

Audience Segmentation & Targeting

Comparison of Audience Segmentation & Targeting features of Product A and Product B
	Folloze 7.5 Ratings 9% below category average	Uberflip - Ratings
Standard visitor segmentation	7.40 Ratings	00 Ratings
Behavioral visitor segmentation	7.60 Ratings	00 Ratings
ABM sales intelligence	7.50 Ratings	00 Ratings

Intent Data

Comparison of Intent Data features of Product A and Product B
	Folloze 7.1 Ratings 9% below category average	Uberflip - Ratings
3rd party intent signals	6.40 Ratings	00 Ratings
Downstream intent signals	7.50 Ratings	00 Ratings
Account identification	7.60 Ratings	00 Ratings

ABM Integrations

Comparison of ABM Integrations features of Product A and Product B
	Folloze 7.5 Ratings 11% below category average	Uberflip - Ratings
Automated workflow & orchestration	7.50 Ratings	00 Ratings

Best Alternatives
	Folloze	Uberflip
Small Businesses	Dealfront Score 8.6 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Medium-sized Companies	TechTarget Priority Engine Score 9.8 out of 10	CoSchedule Marketing Suite Score 10.0 out of 10
Enterprises	TechTarget Priority Engine Score 9.8 out of 10	Paperflite Score 9.3 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Folloze	Uberflip
Likelihood to Recommend	7.4 (0 ratings)	8.0 (0 ratings)
Likelihood to Renew	9.1 (0 ratings)	9.0 (0 ratings)
Usability	8.0 (0 ratings)	9.8 (0 ratings)
Availability	8.2 (0 ratings)	9.1 (0 ratings)
Performance	7.3 (0 ratings)	7.3 (0 ratings)
Support Rating	6.4 (0 ratings)	3.1 (0 ratings)
Online Training	4.5 (0 ratings)	10.0 (0 ratings)
Implementation Rating	9.1 (0 ratings)	10.0 (0 ratings)
Configurability	5.5 (0 ratings)	- (0 ratings)
Ease of integration	9.1 (0 ratings)	- (0 ratings)
Product Scalability	5.5 (0 ratings)	- (0 ratings)
Vendor post-sale	9.1 (0 ratings)	10.0 (0 ratings)
Vendor pre-sale	9.1 (0 ratings)	10.0 (0 ratings)

User Testimonials
	Folloze	Uberflip
Likelihood to Recommend	I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity. Incentivized VK Volodymyr Kysil Sales Manager Read full review	Uberflip is well suited to bring your larger organization into sharing content. Instead of relying only on marketing to be driving content, Uberflip has made it easy to integrate content into the sales process or client services process, with the ability to make the experience unique to sales or CS. Where Uberflip may not be as suited is if you are looking for landing pages to capture leads, most of the time for landing pages designed to sell a product you want to add specific feature copy and be able to place a gate over content without having a user jumping from page to page, while also having the gate capturing information and allowing you to trigger activities from your marketing automation system. Uberflip doesn't allow you to add copy or manipulate a landing page and only allows you to add information from a gate to a static list, which does not allow you to automate the process. Incentivized AH Allison Hansen Content Experience Designer Read full review
Pros	Plug into Salesforce. We live in Salesforce, so it's a must! Ease of use when designing boards. We love to all feel like graphic designers. Dashboards showing activity levels of all types. Storing assets within folloze. Makes it super easy to build a board fast. Cloning boards. Time saver!! Incentivized JC Jessica Campas Product Marketing Manager Read full review	Sales Enablement - We can now have Sales pick and choose what content they want to send out to Clients/Prospects while having all of the data tracked on the back-end Content Management - We can host all of our PDF content in Uberflip so it is easy to pull individually or into sales/marketing use cases Client Relations - Our CSM and the entire Uberflip team has been incredibly helpful in getting us off the ground and helping us figure out how Uberflip fits in exactly with our use cases. Incentivized Nicholas Topor Global Marketing Associate Read full review
Cons	Integrating the contact form with our CRM has been a lengthy and on-going process We use iframe for some of our content pieces and I think it could look better than it does now We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice Incentivized Dennis Van Steenwinkel Digital Marketing Manager Read full review	Decent amount of bugs in the system, constantly need to work with support. Continues to raise their prices without adding much extra value. Lots of turnover on their customer team's. Somewhat customizable but could use some work on making hubs not all look exactly the same. Mixed bag on the helpfulness of their teams. Not overly proactive with suggestions for optimization or knowledge of their accounts. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement. Incentivized MM Maureen M Sr. ABM Practitioner Read full review	This serves all of our content marketing needs, but our sales team does need a more robust sales enablement solution. It's hard to have the engagement/usage data for different kinds of content in disparate systems. But I've looked for years and been unable to find a one-size-fits-all solution to solve all marketing and sales enablement use cases. Hailey McDonald Director of Growth Marketing Read full review
Usability	Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality. Incentivized Josh Kohn Read full review	For me this has been very easy to use. Once we got the basics down it was easily repeatable and if we did end up having questions our point of contact was very helpful and fast in getting our questions answered. If it was above their capabilities they brought in a support professional who really made it easy for us to learn and replicate their steps. Shane Adair Marketing Manager Read full review
Reliability and Availability	sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc Incentivized JF Jessica Felix Senior Manager Global Strategic Account Marketing Read full review	After using Uberflip for more than a year, we have yet to experience any down time. Karen Foreman-Brown Digital Strategist Read full review
Performance	pages load slow sometimes Incentivized JF Jessica Felix Senior Manager Global Strategic Account Marketing Read full review	No answers on this topic
Support Rating	Folloze has a very intuitive user interface and designer. Their integrations have been seamless, and their team has been extremely helpful and responsive in getting features added or any gaps addressed. We have been leveraging the tool to its full capability, and people are happy both internally as well as externally. Incentivized Verified User Anonymous Read full review	The support and the team at Uberflip is THE BEST!!! They are seriously so great. They got to know me on a personal level and really cared about getting my Hub set up the way I wanted and they want my Hub to be successful. They even took a few of us out to dinner when they were in my area for a marketing event. They are always there to help me and only a quick email or phone call away Stephanie Casstevens Marketing Manager Read full review
Online Training	5 as we did it with our own people in house and not with Folloze Incentivized JF Jessica Felix Senior Manager Global Strategic Account Marketing Read full review	It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up Stephanie Casstevens Marketing Manager Read full review
Implementation Rating	I was not involved with the implementation of Folloze. This project was executed before I was hired Incentivized MM Maureen M Sr. ABM Practitioner Read full review	The implementation team was with us every step of the way, helping us map what needed to be done, providing examples of other customers and being as hands-on as we needed Incentivized Jodi Lebow Senior Director, Demand Generation & Marketing Operations Read full review
Alternatives Considered	Folloze offers much more robust and sophisticated solutions compared to PathFactory. The microsite building experience is moons ahead of PathFactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting lost in Folloze, whereas I would get lost all the time in PathFactory. Incentivized Aaron Evans Digital Marketing Manager Read full review	When it comes to asset management, Uberflip has a HubSpot beat. That doesn't mean HubSpot isn't necessary for other functions, but when it comes to the content itself, the backend organization, reporting (item and stream level), and delivery of the content is much more useful in Uberflip. Otherwise, they have the same learning curve. Verified User Anonymous Read full review
Scalability	there are still a lot of things that need to be made available within the product Incentivized JF Jessica Felix Senior Manager Global Strategic Account Marketing Read full review	No answers on this topic
Return on Investment	A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries. A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing. Incentivized Verified User Anonymous Read full review	Has allowed us to really understand what content is resonating most with our audiences. Ability to clearly see what channels/campaigns are driving the most qualified traffic, which helps us with budget allocations year-to-year. Enrichment has given us a very detailed look at activity on the user-level, which our sales team loves! Incentivized Kristen Bridenbaugh Content Marketing Strategist Read full review
ScreenShots	Folloze Screenshots	Uberflip Screenshots