Adobe Marketo Engage vs. Unbounce

Adobe Marketo Engage

2,647 Reviews and Ratings

Unbounce

166 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adobe Marketo Engage	Score8.1 out of 10	N/A	Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.	N/A
Unbounce	Score8.1 out of 10	Mid-Size Companies (51-1,000 employees)	Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.	$99 per month

Pricing

Adobe Marketo Engage

Unbounce

Growth: Pricing based on database size.
per month
Select: Pricing based on database size.
per month
Prime: Pricing based on database size.
per month
Ultimate: Pricing based on database size.
per month

Build: $99
per month
Experiment: $149
per month
Optimize: $249
per month
Agency: Contact Sales

Pricing Offerings
Adobe Marketo Engage	Unbounce
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	Yes

Optional

Optional

—

All plans include: Unlimited conversions, Unlimited subdomains, 1000+ integrations, Built-in AI copywriting, and Customer support. Discount available for annual pricing.

Community Pulse
Key User Insights
	Adobe Marketo Engage	Unbounce
Considered Both Products	Adobe Tom Liolios Digital Marketer in Marketing at Sana Commerce (Program Development, 201-500 employees) Chose Adobe Marketo Engage Marketo is a platform where everything comes together. It is the centralized marketing hub that your digital marketing team needs. It is lead generation, lead management, content marketing, sales follow-up, and much more. Additionally, if the feature is not native to Marketo … Incentivized Helpful?	Unbounce Gany Rodriguez Demand Generation Manager in Marketing at Curata (Computer Software, 11-50 employees) Chose Unbounce I don't recall the other products that were looked at since unbounce was one of the first few to stand out and have everything we needed. It made the option to purchase them really easy. Incentivized Helpful? Jeremy Poore Director of Business Development in Sales at Connect First, Inc. (Telecommunications, 11-50 employees) Chose Unbounce You'll notice that I selected marketing automation software for my comparison. This is because we have just switched over to Pardot which includes basically everything that Unbounce does along with its many marketing automations. Basically, we used Unbounce for landing pages … Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Adobe Marketo Engage

Unbounce

Comparison of Email & Online Marketing features of Adobe Marketo Engage and Unbounce
Feature	Adobe Marketo Engage 7.8 993 Ratings	Unbounce - Ratings
WYSIWYG email editor	8.2902 Ratings	00 Ratings
Dynamic content	6.8878 Ratings	00 Ratings
Ability to test dynamic content	6.8857 Ratings	00 Ratings
Landing pages	7.8920 Ratings	00 Ratings
A/B testing	8.3905 Ratings	00 Ratings
Mobile optimization	7.9877 Ratings	00 Ratings
Email deliverability reporting	6.3961 Ratings	00 Ratings
List management	8.8958 Ratings	00 Ratings
Triggered drip sequences	9.1868 Ratings	00 Ratings

Comparison of Lead Management features of Adobe Marketo Engage and Unbounce
Feature	Adobe Marketo Engage 7.8 961 Ratings	Unbounce - Ratings
Lead nurturing automation	8.4936 Ratings	00 Ratings
Lead scoring and grading	8.7911 Ratings	00 Ratings
Data quality management	6.6909 Ratings	00 Ratings
Automated sales alerts and tasks	7.4863 Ratings	00 Ratings

Comparison of Campaign Management features of Adobe Marketo Engage and Unbounce
Feature	Adobe Marketo Engage 7.7 889 Ratings	Unbounce - Ratings
Calendaring	7.1719 Ratings	00 Ratings
Event/webinar marketing	8.4850 Ratings	00 Ratings

Comparison of Social Media Marketing features of Adobe Marketo Engage and Unbounce
Feature	Adobe Marketo Engage 7.5 556 Ratings	Unbounce - Ratings
Social sharing and campaigns	7.8547 Ratings	00 Ratings
Social profile integration	7.2375 Ratings	00 Ratings

Comparison of Reporting & Analytics features of Adobe Marketo Engage and Unbounce
Feature	Adobe Marketo Engage 8.0 962 Ratings	Unbounce - Ratings
Dashboards	8.3904 Ratings	00 Ratings
Standard reports	7.9942 Ratings	00 Ratings
Custom reports	7.8897 Ratings	00 Ratings

Comparison of Platform & Infrastructure features of Adobe Marketo Engage and Unbounce
Feature	Adobe Marketo Engage 7.9 953 Ratings	Unbounce - Ratings
API	8.0821 Ratings	00 Ratings
Role-based workflow & approvals	7.8698 Ratings	00 Ratings
Customizability	7.9844 Ratings	00 Ratings
Integration with Salesforce.com	9.3822 Ratings	00 Ratings
Integration with Microsoft Dynamics CRM	7.3283 Ratings	00 Ratings
Integration with SugarCRM	7.2185 Ratings	00 Ratings

Comparison of SEO and Conversion Optimization features of Adobe Marketo Engage and Unbounce
Feature	Adobe Marketo Engage - Ratings	Unbounce 6.9 14 Ratings
Landing page A/B testing:	00 Ratings	6.813 Ratings
Dynamic page text replacement	00 Ratings	7.010 Ratings
Real-time analytics dashboard	00 Ratings	7.113 Ratings
SEO tools	00 Ratings	6.513 Ratings
Optimization recommendations	00 Ratings	7.012 Ratings

User Ratings
	Adobe Marketo Engage	Unbounce
Likelihood to Recommend	6.9 (1145 ratings)	8.2 (51 ratings)
Likelihood to Renew	9.0 (146 ratings)	7.7 (9 ratings)
Usability	8.0 (98 ratings)	7.0 (3 ratings)
Availability	9.0 (25 ratings)	9.1 (1 ratings)
Performance	9.0 (30 ratings)	- (0 ratings)
Support Rating	8.6 (89 ratings)	9.6 (4 ratings)
In-Person Training	10.0 (12 ratings)	- (0 ratings)
Online Training	6.7 (29 ratings)	- (0 ratings)
Implementation Rating	10.0 (37 ratings)	6.0 (1 ratings)
Configurability	6.0 (6 ratings)	- (0 ratings)
Contract Terms and Pricing Model	7.9 (4 ratings)	- (0 ratings)
Ease of integration	1.1 (9 ratings)	- (0 ratings)
Product Scalability	7.0 (10 ratings)	- (0 ratings)
Professional Services	9.4 (3 ratings)	- (0 ratings)
Vendor post-sale	8.2 (7 ratings)	- (0 ratings)
Vendor pre-sale	8.2 (6 ratings)	- (0 ratings)