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Unbounce vs. VWO

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Unbounce

166 Reviews and Ratings

VWO

195 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Unbounce

    Score8.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    		Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

    $99

    per month

    VWO

    Score7.7 out of 10
    		N/AVWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…

    $49

    per month

    Pricing
    UnbounceVWO
    Editions & Modules
    Build
    $99
    per month
    Experiment
    $149
    per month
    Optimize
    $249
    per month
    Agency
    Contact Sales
    Subscription
    $99.00
    per month
    TESTING
    Get a Demo
    The classic VWO A/B testing solution
    CONVERSION OPTIMIZATION
    Get a Demo
    The all-in-one platform for all your optimization needs
    ENTERPRISE
    Get a Demo
    Customized solution with advanced AB testing and conversion optimization capabilities
    Offerings
    Pricing Offerings
    UnbounceVWO
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAll plans include: Unlimited conversions, Unlimited subdomains, 1000+ integrations, Built-in AI copywriting, and Customer support. Discount available for annual pricing.—
    More Pricing Information
    Community Pulse
    UnbounceVWO
    Considered Both Products
    Unbounce
    Tanner Holt
    Marketing Consultant in Marketing at Qualtrics (Marketing and Advertising, 51-200 employees)
    Chose Unbounce
    A lot of other programs needed coding or design experience. Unbounce has made it really simple to create highly effective landing pages really quickly. They are easy to integrate, and the reports are very robust for the price. Other A/B testing programs I looked at were very …
    Incentivized
    Christopher Whalen
    Search Marketing Executive in Marketing at Torchbox (Internet, 11-50 employees)
    Chose Unbounce
    Unbounce is slightly different from Optimizely, Visual Website Optimizer and Google Content Experiments because it is essentially a tool for building landing pages rather than testing any aspect of your website. Unbounce solved a problem for us because we wanted to build …
    Incentivized
    Wingify Pvt Ltd
    Verified User
    Chose VWO
    The A/B testing with VWO making edits to the website page is a feature I've not seen elsewhere and allows us to test product changes without requiring previous developer time. Unbounce is a lot more intuitive and easy to use but it requires to build pages from scratch rather …
    Incentivized
    Parth Shrivastava
    Marketing Lead in Marketing at Kommunicate (Computer Software, 11-50 employees)
    Chose VWO
    We have used Optimizely and Unbounce. Optimizely is also a good tool to try out but is little costly for startups. VWO has a plan just for A/B test which fits my need and is within budget. Hence, the best option for me was VWO.
    Incentivized
    Ernie DeCoite
    VP, Digital Marketing in Marketing at Becker (Marketing & Advertising, 11-50 employees)
    Chose VWO
    Basically, they have the same features but VWO is much cheaper than the paid version of optimize. If you don't need to do more than 5 experiments at a time, then the free version of Optimize is great. If you do need to be able to do more than that, then VWO is a great …
    Incentivized
    Jose Terrier
    Interactive Marketing Director in Marketing at Business Financial Services (Financial Services, 51-200 employees)
    Chose VWO
    UnBounce has a great tool for testing landing pages, but I found VWO to be more intuitive to use and more robust in the features it offers. I used to use Google Website Optimizer back in the day and it was a nightmare to set up and QA. GWO took up a lot of the IT teams time …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    UnbounceVWO
    SEO and Conversion Optimization
    Comparison of SEO and Conversion Optimization features of Unbounce and VWO
    Feature
    Unbounce
    6.9
    14 Ratings
    VWO
    -
    Ratings
    Landing page A/B testing:6.813 Ratings00 Ratings
    Dynamic page text replacement7.010 Ratings00 Ratings
    Real-time analytics dashboard7.113 Ratings00 Ratings
    SEO tools6.513 Ratings00 Ratings
    Optimization recommendations7.012 Ratings00 Ratings
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Unbounce and VWO
    Feature
    Unbounce
    -
    Ratings
    VWO
    7.5
    11 Ratings
    a/b experiment testing00 Ratings8.21 Ratings
    Split URL testing00 Ratings9.11 Ratings
    Multivariate testing00 Ratings8.011 Ratings
    Multi-page/funnel testing00 Ratings6.41 Ratings
    Cross-browser testing00 Ratings8.21 Ratings
    Test significance00 Ratings7.31 Ratings
    Visual / WYSIWYG editor00 Ratings7.31 Ratings
    Advanced code editor00 Ratings9.11 Ratings
    Visitor recordings00 Ratings6.41 Ratings
    Preview mode00 Ratings6.41 Ratings
    Test duration calculator00 Ratings6.41 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Unbounce and VWO
    Feature
    Unbounce
    -
    Ratings
    VWO
    8.2
    1 Ratings
    Standard visitor segmentation00 Ratings9.11 Ratings
    Behavioral visitor segmentation00 Ratings7.31 Ratings
    Traffic allocation control00 Ratings9.11 Ratings
    Website personalization00 Ratings7.31 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Unbounce and VWO
    Feature
    Unbounce
    -
    Ratings
    VWO
    7.0
    1 Ratings
    Heatmap tool00 Ratings6.41 Ratings
    Click analytics00 Ratings6.41 Ratings
    Scroll maps00 Ratings6.41 Ratings
    Conversion tracking00 Ratings8.21 Ratings
    Goal tracking00 Ratings8.21 Ratings
    Test reporting00 Ratings7.31 Ratings
    Results segmentation00 Ratings5.51 Ratings
    Experiments results dashboard00 Ratings8.21 Ratings
    User Ratings
    UnbounceVWO
    Likelihood to Recommend
    8.2
    (51 ratings)
    7.7
    (108 ratings)
    Likelihood to Renew
    7.7
    (9 ratings)
    8.7
    (20 ratings)
    Usability
    7.0
    (3 ratings)
    8.7
    (5 ratings)
    Availability
    9.1
    (1 ratings)
    9.1
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    9.6
    (4 ratings)
    9.1
    (4 ratings)
    Online Training
    -
    (0 ratings)
    6.4
    (1 ratings)
    Implementation Rating
    6.0
    (1 ratings)
    9.1
    (3 ratings)
    Configurability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    3.6
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    8.2
    (1 ratings)