Google Analytics vs. Wicked Reports
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Analytics | Score7.9 out of 10 | N/A | Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap. | $0 per month |
 Wicked Reports | N/A | N/A | Wicked Reports is a multi-touch marketing attribution software built by data experts to deliver critical data insights for paid marketing activities. Ecommerce brands can use Wicked to see every step of the customer journey, from first click to click to sale, and every touch point in between, to determine which paid marketing activities are working and which aren't. This helps users confidently adjust ad spend. The solution boasts strong reporting capabilities for both ROI and Customer cohort… | $400 per month |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | Discount available for annual pricing. Introductory pricing also available. | ||||||||||||||
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| Google Analytics | Wicked Reports | |
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| Likelihood to Recommend | 8.3 | - |
| Likelihood to Renew | 9.0 | - |
| Usability | 7.5 | - |
| Availability | 10.0 | - |
| Performance | 10.0 | - |
| Support Rating | 7.0 | - |
| Online Training | 10.0 | - |
| Implementation Rating | 9.0 | - |
| Configurability | 6.0 | - |
| Ease of integration | 10.0 | - |
| Product Scalability | 10.0 | - |
| Vendor post-sale | 10.0 | - |
| Vendor pre-sale | 9.0 | - |