Product	Rating	Most Used By	Product Summary	Starting Price
Vimeo	Score8.7 out of 10	N/A	Vimeo is a video experience platform. They enable anyone to create high-quality video experiences to connect and bring ideas to life. They proudly serve their growing community of nearly 300 million users — from creative storytellers to globally distributed teams at the world's largest companies.	$9 per month
Wistia	Score9.8 out of 10	N/A	Wistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.	$24 per month

Key User Insights
	Vimeo	Wistia
Considered Both Products	Vimeo Verified User Chose Vimeo Youtube does not have the ability to livestream from anything other than your computer unless you have more than 1,000 subscribers. Vimeo on the other hand allow you to livestream from mobile, camera etc, you just have to subscribe. Wistia does not have livestream capability. Incentivized Helpful? Matthew Dilworth Demand Generation Marketer in Marketing at Blend (Computer Software, 51-200 employees) Chose Vimeo Similar in nature. Integration with MAP and SFDC were a bit more built out and native with Wistia. Folder management is on par with both. Incentivized Helpful? Rocky Kev Technologist/Business Coach in Product Management at Mirasee (Marketing and Advertising, 11-50 employees) Chose Vimeo Wistia's pricing is so weird. They charge you monthly, and by how many videos you host. Vimeo has a flat fee, with an upload limit (which I was close to hitting once in 4 years). Incentivized Helpful? Justin Roodman Program Expert in Marketing at nLyten Media LLC (Management Consulting, 1-10 employees) Chose Vimeo Wistia was significantly more expensive than Vimeo Pro. Budget played a huge factor in choosing Vimeo Pro over them. I also feel like the Vimeo player has greater aesthetic appeal than the Wistia player. If we needed more of the marketing automation integration features, then … Incentivized Helpful? Tara Brueske Booking and Vocal Coaching in Social Media at Tara Brueske Music (Music, 1-10 employees) Chose Vimeo Vimeo is more reasonably priced and a little more user-friendly. Plus, I like the look of it and that I can use it at a price that doesn't break the bank for a small business like mine. It seems to have more features than these other platforms, so you don't have to have so many … Incentivized Helpful? Moustafa Kamel SVP, Training and Marketing in Marketing at Medex International (E-Learning, 51-200 employees) Chose Vimeo The only thing was the ability to stream pre-recorded videos hosted on Vimeo which recently totally failed to deliver and that's why we are leaving. Incentivized Helpful?	Wistia Rebecca Pierce Murray Director/Producer/Trainer/Virtual Image Master in Corporate at Showcase Your Shine with Rebecca P. Murray (Professional Training & Coaching, 1-10 employees) Chose Wistia Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and … Incentivized Helpful? Justin Chidester Owner in Professional Services at Wealth Mode Financial Planning (Financial Services, 1-10 employees) Chose Wistia I found Vidyard to be a tad clunky, at least when I tried to use it. Vimeo's design features didn't seem as modern to me and didn't integrate as well with other apps/website platforms, at least when I was investigating a video hosting platform. Wistia is more expensive than Vidy… Incentivized Helpful? Verified User Chose Wistia Vimeo is less customizable. They both offer a free plan and paid premium plans. Vimeo doesn't have the A/B testing and ability to focus on the marketing aspect of the videos to obtain more revenue. The CTAs are much better in Wistia and are much easier to work with. Incentivized Helpful? Josh Rizzo Marketing Director in Marketing at wpDuo (Marketing & Advertising, 1-10 employees) Chose Wistia Wistia is pretty comparable to Vimeo but it seems to cost more for the same features. I liked the Wistia brand and the great educational and entertaining content they produce which is largely why we chose Wistia. With a smaller budget, I would probably go with Vimeo next time … Incentivized Helpful? Ian Nate Digital Marketing Operations Manager in Marketing at BambooHR (Computer Software, 201-500 employees) Chose Wistia Vimeo Pro works well for artistic folks, those on a budget, or those not looking to leverage video for demand gen or lead capture. It served us well for a while, but just wasn't cutting it. Wistia has more on the integrations end than Vimeo, and we have benefitted the most from … Incentivized Helpful? Verified User Chose Wistia Prices are better. No useless options. Easier to use Incentivized Helpful? Verified User Chose Wistia Wistia offers more features overall and a better interface. I have found that they have the best analytics and provide helpful insights into the performance of each video. You can integrate incredibly easy into websites, without technical savvy or any kind of expertise with … Incentivized Helpful? Jonathan Eichorst Director Digital Strategy at Wilson Dow Group (Events Services, 51-200 employees) Chose Wistia Wistia proved to strike a balance between features, support, reliability, and ease of use. Some offer deeper features, but require much more of executional teams, which increases drag and friction in continually distributing new content. Incentivized Helpful? Jolynn Marcum Training Department Manager in Customer Service at Weave HQ (Computer Software, 501-1000 employees) Chose Wistia Wistia is much more user friendly and gives the ability to replace videos. Also the the statistics were easier to access and use with Wistia. Incentivized Helpful? Will Goad Sr Director of Implementation in Professional Services at Workgroups DaVinci (Computer Software, 11-50 employees) Chose Wistia Wistia is slightly more expensive, but the metrics/data provided, combined with the ease of use, makes it the perfect choice for us. Being able to break videos into series/projects is very useful. Additionally, the chapter feature makes it easy to allow users to watch all or … Incentivized Helpful? Verified User Chose Wistia Wistia is leaps and bounds ahead of other companies with their customizable players, CTAs, analytics, and more. Wistia is robust, yet simple, and at the end of the day, the team provides a delightful user experience. Their integration with HubSpot is clean and works as it … Incentivized Helpful? Gil Parrish Founder & CEO in Corporate at Parrish, Brumfield & Associates (Public Relations and Communications, 1-10 employees) Chose Wistia Wistia is much easier to use than Vimeo! Incentivized Helpful? Verified User Chose Wistia Wistia seemed to be more embraced by our sales team. We had also met members of their team at marketing conferences and they were very helpful in sending materials and best practices that got us firing on all cylinders out of the gate. At the end of the day, we are looking for … Incentivized Helpful? Maggie Millard Director of Marketing in Marketing at KaiNexus (Computer Software, 11-50 employees) Chose Wistia We use Vimeo in addition to Wistia, and will probably continue using both indefinitely. My team produces a lot of demo / testimonial webinars, which we host in Wistia for the aforementioned reasons. But, we also produce a lot of webinars, training videos, customer support … Incentivized Helpful? Brett Doucette, ABC, MBA Sr. Digital Marketing Manager - Lead Gen in Marketing at PatientSafe Solutions (Hospital & Health Care, 51-200 employees) Chose Wistia Superior to both, especially when using HubSpot as your marketing automation solution Incentivized Helpful? Verified User Chose Wistia We opted for Wistia over Vimeo primarily because the overall experience and product innovation were better. Incentivized Helpful? Tammye Michau Event Coordinator in Marketing at Flightstar Aircraft Services, LLC (Information Technology and Services, 51-200 employees) Chose Wistia Vimeo had the password ability so that we could sell classes on-demand, but did not have the ability to brand like Wistia offered. It also was not as quick to upload and render the videos so we could offer them to the viewers. Brightcove worked well with our CRM platform, but … Incentivized Helpful? Sarah Zimmerman Ambassador of Buzz in Marketing at Plasticprinters.com (Business Supplies and Equipment, 51-200 employees) Chose Wistia Wistia is better suited for businesses than YouTube and Vimeo as you get a more in depth look at your viewers, how many videos they are watching, how long they are watching or re-watching, and can get email addresses to connect with then. Although we also upload videos to … Incentivized Helpful? Lexi Ryman Maketing and Web design in Marketing at Sierra Media (Media Production, 1-10 employees) Chose Wistia Vimeo pro and Youtube. Youtube's embeds are messy and end in a mess of videos that aren't retailed to my product. Vimeo pro has analytics and embed options. However wistia takes the mess out of embeds and gives the in depth analytic options along with other platform embeds. Helpful?
	Would buy again
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	Delivers good value for the price
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	Happy with the feature set
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	Lived up to sales and marketing promises
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	Implementation went as expected
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	Vimeo	Wistia
Highlights	Research Team Insight Published April 22, 2020 Vimeo and Wistia are both video hosting platforms for business. Though Wistia markets itself as video marketing software and Vimeo markets itself as a generalist video platform, both fulfill similar business needs. Wistia includes powerful analytics and marketing tools that make it ideal for companies aiming to launch intensive video marketing campaigns. In contrast, Vimeo offers more storage and a slick user-friendly interface. Features Vimeo and Wistia both offer basic video hosting features, including video analytics, in-player CTAs, and custom branded video players, but there are a few key features that set them apart. Vimeo offers a large amount of storage with each of their plans, though they also have a weekly limit on how much data can be uploaded. Additionally, Vimeo provides access to unlimited playlists and subscribers for their users. Lastly, Vimeo has integrations for popular marketing and email services that are available at most pricing tiers. Wistia offers powerful marketing tools to support video marketing campaigns. Analytics tools like A/B testing and video metadata embedding make Wistia great at getting videos in front of their target audience. Wistia also provides many support videos on their site and is known for responsive customer support for premium members. Limitations Though Vimeo and Wistia both offer powerful features for business, they also have some limitations that are important to consider. Vimeo lacks the robust analytics features offered by Wistia. A/B testing is not included, and the analytics captured by Vimeo aren’t as in-depth compared to Wistia. Vimeo also has limits on the number of users per account and how much video can be uploaded by users in a week. This can be an issue for organizations that create lengthy videos. Wistia has limitations on the number of playlists and subscribers a user can have at most pricing tiers. Additionally, Wistia provides a set number of free video uploads each month, with subsequent uploads costing $0.25 each. This could be a problem for organizations that upload many small videos. Like Vimeo, Wistia also offers custom branding for video players, but the interface is more complex to use. Pricing Both Vimeo and Wistia offer free versions for users that want to test out their features, but they are limited. Wistia’s free version only allows the upload of three videos. Vimeo’s free accounts can’t be used commercially. Vimeo offers three tiers of pricing. Vimeo Pro costs $20.00 per month and provides access to 20GB of video upload per week and three users. The next tier, Vimeo Business costs $50.00 per month and provides integrations, ten users, and unlimited weekly uploads up to a total storage of 5TB. Lastly, Vimeo Premium costs $75.00 per month and includes unlimited live streaming and 7TB of total video storage. Wistia has 2 pricing tiers. The Pro tier costs $90.00 per month and includes 10 free video uploads, 1 channel, and up to 250 subscribers. The Advanced tier is priced depending on the business and includes 100 free videos and unlimited subscribers. Any video uploaded beyond the free videos costs $0.25. Which Is Right For You? Vimeo is often used by smaller companies that enjoy more affordable access to video storage, integrations, and video player customization. Businesses that are focused on video quality and who upload less video than Vimeos weekly limits will get the most out of Vimeo. Wistia is preferred by larger companies that benefit from the variety of marketing tools and premium integrations that Wistia offers. Businesses that are focused on creating sophisticated marketing campaigns centered on video will find Wistia’s tool set most useful.

	Vimeo	Wistia
Likelihood to Recommend	8.0 (43 ratings)	9.9 (71 ratings)
Likelihood to Renew	- (0 ratings)	10.0 (10 ratings)
Usability	9.0 (3 ratings)	10.0 (13 ratings)
Availability	- (0 ratings)	10.0 (2 ratings)
Performance	- (0 ratings)	10.0 (11 ratings)
Support Rating	5.6 (9 ratings)	10.0 (11 ratings)
Implementation Rating	- (0 ratings)	10.0 (2 ratings)
Configurability	- (0 ratings)	9.0 (1 ratings)
Ease of integration	- (0 ratings)	8.0 (11 ratings)
Product Scalability	- (0 ratings)	10.0 (1 ratings)
Vendor post-sale	- (0 ratings)	9.0 (1 ratings)
Vendor pre-sale	- (0 ratings)	9.0 (1 ratings)

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Which Is Right For You?