Wix vs. Yoast

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Wix
Score 8.9 out of 10
N/A
Wix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.
$0
Yoast
Score 9.3 out of 10
N/A
Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located…
$118.80
per year
Pricing
WixYoast
Editions & Modules
Free
$0
Light
$17
per month
Core
$29
per month
Business
$39
per month
Business Elite
$159
per month
Premium
$118.80
per year
Offerings
Pricing Offerings
WixYoast
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
WixYoast
Considered Both Products
Wix
Chose Wix
Wix feels very similar to the experience I had with Squarespace some years ago. It far exceeds Drupal, which we found impossible to customize or integrate with things without the help of a professional developer. Wordpress, of course, offers infinite customization options for …
Chose Wix
Wix is very similar to Squarespace where they both have easy to use user interfaces, and both lack the ability to get cute with custom code when desired. That being said, for us Wix tends to deliver better overall value of options for the price. A lot of 3rd party apps …
Chose Wix
Wix is GREAT for a drag-and-drop website editor, but I prefer Squarespace. Squarespace has a lot more polished drag-and-drop modules. Squarespace feels more like a name-brand editor, as it's frequently discussed by many influencers online and has a high level of brand …
Chose Wix
Been using Wix for our digital platform for quite a while before the others. It's efficient, easy to use
Chose Wix
Wix is super easy and straightforward; in comparison to the competitors I've used, it eliminates a lot of stress and anxiety around creating and maintaining a website. The affordability of Wix in comparison to other website platforms is also something that I appreciate. I …
Chose Wix
I was pleasantly surprised at how much more complex Wix was a designing a website than WordPress was, and yet it maintained the same level of simply pleasing aesthetic quality. Whereas before, when I first use WordPress, it was simply just a tad more than a blog, Wix as allowed …
Chose Wix
easier and more efficient to manage than wordpress, but there are times when you are unable to customise things. Wix is sort of like canva compared to photoshop, it does what it needs to the vast majority of the time and actually quite well
Chose Wix
Zoho provides a free email account which can be coupled to your website. Wix does not provide this free option but rather tries to sell a professional account through google.
Chose Wix
Thanks to the intuitive interface that Wix has, we've been able to accelerate the speed of some of our projects, which is very important for us.

We find Wix easier and faster than WordPress or Squarespace, as these 2 are definitely more complex and hard to comprehend at some …
Chose Wix
We thought that the features in Wix were easier to use and were more suited to a less technical audience. As our organization has a lot of non-intern-native age individuals, we needed something that was very intuitive. Squarespace seemed like more work to manage and overall …
Chose Wix
Wix is way better as a user-friendly tool that extends its use to non-high technology skill people, that let other people administrate the site other than the IT expert.
Chose Wix
I appreciate this tool the way it is going is excellent. The website is the first basic thing that speaks of a company. During its purchasing, I faced no difficulty in terms of licensing and it provides me all the necessary tools by which I can easily create the HTML. In terms …
Chose Wix
On a scale of 1 to 10, where 10 is the highest, Wix is at a 3 based on the software listed.
Chose Wix
Wix is cleaner and easier to navigate. I'd go so far as to say something about it feels sleeker and almost "sexier," I may be so bold...
Chose Wix
I selected Wix as I have used it before. Wix is a website builder. It’s easy to use and offers lots of technical support. WordPress is a content management system, which is more scalable but also demands more technical know-how.
Chose Wix
I selected Wix because it is way more user friendly. With Wordpress, you need to either have advanced knowledge in coding and development, or you can hire someone to optimize your website for you. With Wix, you don't need to hire someone of have a lot of knowledge in coding - …
Chose Wix
Wix does not hold a candle to WP or Squarespace. We selected Wix because it was the cheapest option, and when working with nonprofits, cheap wins.
Chose Wix
Wix is a less aesthetically pleasing option in comparison to WordPress and Squarespace. WordPress is much more robust in regard to its capabilities, especially with SEO. Squarespace has better themes to use and is more pleasing to look at it however I think Wix's usability …
Chose Wix
Squarespace and wordpress are great options but both are more expensive options and they can be more complex for the beginner user. The thing I like about Wix is how easy to use it is and basically, you can drag and drop things that you need to make a great-looking website.
Chose Wix
Wix is a great starting platform for anyone looking to create a website. It definitely holds its own against any other all in one website creation platform. The one thing I would say is if your main focus is solely on eCommerce you may be better off using something like …
Chose Wix
We ultimately selected Wix Answers for the price and that we could localize the platform and articles. WIth WixAnswers the cost is based on users, since our users were low the price was very economical for our needs.
Chose Wix
Wix is easier to use and much more intuitive than WordPress.
Yoast
Chose Yoast
Yoast is different from other SEO tools because it's the most simple, user-friendly tool and its built straight into WordPress. It belongs there! You don't have to do any copy/pasting or using any other third-party tools. You just draft your content, and Yoast gives you all the …
Chose Yoast
I use All in One SEO as well, which is just as big as Yoast so not sure why it's not in your list. They compliment each other quite well.
Chose Yoast
Yoast WordPress SEO Plugins is better than some other apps only because it is integrated into your WordPress. You have everything inside your dashboard. Sure, there are some other more powerful SEO tools, but Yoast is right where you need it. The best way is to use it alongside …
Chose Yoast
Yoast Wordpress SEO Plugins was a little easier to understand and offered a real-time guided plugin that helped me write throughout my drafting process. Semrush was much more helpful as a reporting tool, not so much in content creation. Both tools are useful in different ways, …
Chose Yoast
Yoast is one of the best SEO plugins, because it really gamifies the ability to achieve the optimum SEO reach for your content.
Chose Yoast
We've looked at All in One SEO as a replacement to Yoast Wordpress SEO Plugins. The paid version offers many of the same features as the premium version of Yoast Wordpress SEO Plugins, however our writers and editors insisted on Yoast Wordpress SEO Plugins. Yoast Wordpress SEO …
Chose Yoast
Yoast Wordpress SEO Plugins is the best plugin that is available for Wordpress and it is preferable because of its multi-dimensional uses to ensure better rank of your contents in the search engine. Which will actually bring you a huge amount of traffic for your website. That's …
Chose Yoast
The only other plugin I've used that's similar is the all-in-one SEO pack, but it wasn't visible in the options above. Yoast Wordpress SEO Plugin is different from Moz because it's on your website and will actually make edits to your website, whereas Moz contains external tools …
Chose Yoast
Yoast Wordpress SEO Plugins are very easy to get started. Its suggestion for focus keywords and readability score based on the content helps us to quickly publish search engine-friendly web pages. Unlike other popular SEO products, Yoast plugins are integrated into WordPress …
Chose Yoast
Yoast Wordpress SEO Plugins cannot be compared to the rest. It contains utilities that none of the other plugins in the aggregate have. I probably tried everything that is under WordPress, and yet Yoast Wordpress SEO Plugins turned out to be the best. A few years ago, he …
Chose Yoast
Yoast doesn't even compare to these other products. I would spend more time learning about SEO and doing everything yourself rather than trusting Yoast to do it for you. I chose Yoast only because of the off-platform websites we have and the clients wanted to understand the …
Chose Yoast
Yoast has the large user base and the support is great. Learning Yoast is easy for those who are beginners in search engine optimization. Squirrly is very expensive and apt for medium size businesses. It has limits almost in all the features. Page-level SEO is great in Yoast. …
Chose Yoast
It does not appear to be on the list, but the one SEO plugin that we have tested against Yoast is All In One SEO Pack. After comparing the two we decided on Yoast as we felt that overall it just did a better job. If we didn't have Yoast that would be our second choice. In …
Chose Yoast
Yoast Wordpress SEO Plugins is popular, has excellent reviews. It is easy to use and has video tutorials for beginners, it is also not very expensive, and many of the plugins are free to use. It is well known in the industry and more suitable for the purpose we needed in our …
Chose Yoast
Yoast's free tools compete, with the affordability of the premium plugin making it an even better deal. We briefly used SEMRush due to a partnership with a local SEO firm at my previous position, and while it was also fantastic service, I found that it was significantly more …
Chose Yoast
We used the All In One SEO WordPress plugin for years on multiple websites. Yoast Wordpress SEO Plugins is superior both in terms of easy configuration and use. The feature set is also advanced. The most noticeable improvement is the built-in Yoast SEO Analysis ranking system, …
Chose Yoast
I've looked at a few other SEO plugins, such as the Premium SEO Pack, WP Meta, and All in One SEO Pack, but I haven't found anything that has the same set of tools and simplified interface. The ease of use and out-of-the-box tools are what have me committed to using Yoast.
Chose Yoast
There are certainly other useful SEO plugins but it's rare to find one that's also free and this fully featured. Yoast is one of the top 5 WordPress plugins on the market, so you know that it's well supported and that it has staying power, which are important considerations for …
Chose Yoast
All in One SEO Pack is a direct Yoast WordPress SEO competitor, but it lacks the functionality and support the latter has. While they both do a good job of making sure your WordPress website is SEO optimized, Yoast goes one step further and does a really nice analysis of your …
Chose Yoast
Yoast is unique in the sense that it makes implementing SEO recommendations that we pull from the other comparable tools a real breeze! It's simple to use and saves hours that would ordinarily be used for training and can be used for the implementation of recommendations. No …
Chose Yoast
An affordable (free if you don't want or need the premium version) alternative to some of the other options! If you're running a simple site with minimal plugins that may cause conflict, then I feel Yoast SEO plugins are very beneficial. Their website has a lot of good articles …
Chose Yoast
Yoast is the most popular choice and deservedly so. We experimented with other plugins, but none of them matched it in quality.
Chose Yoast
Yoast Wordpress SEO Plugins is the simple solution that most small businesses are looking for. It gives you quick easy tips that can be followed according to best practices. If you're looking to increase your SEO investment, you can pay for bigger tools like SEMRush that give …
Features
WixYoast
SEO
Comparison of SEO features of Product A and Product B
Wix
-
Ratings
Yoast
7.4
Ratings
4% below category average
Keyword analysis00 Ratings10.00 Ratings
Backlink management00 Ratings9.00 Ratings
SERP ranking tracking00 Ratings6.00 Ratings
Page grader00 Ratings10.00 Ratings
Competitive analysis00 Ratings4.00 Ratings
Site audit / diagnostics00 Ratings8.00 Ratings
Site recommendations00 Ratings10.00 Ratings
Task management00 Ratings2.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Wix
-
Ratings
Yoast
5.0
Ratings
41% below category average
Local SEO00 Ratings2.00 Ratings
Social SEO00 Ratings6.00 Ratings
Mobile SEO00 Ratings6.00 Ratings
Global SEO00 Ratings6.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Wix
-
Ratings
Yoast
8.7
Ratings
3% above category average
Multi-domain support00 Ratings10.00 Ratings
Integration with web analytics tools00 Ratings7.30 Ratings
Best Alternatives
WixYoast
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
10Web
10Web
Score 5.1 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Adobe Experience Manager
Adobe Experience Manager
Score 8.4 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
WixYoast
Likelihood to Recommend
9.4
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
7.0
(0 ratings)
10.0
(0 ratings)
Usability
8.0
(0 ratings)
10.0
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
10.0
(0 ratings)
-
(0 ratings)
Support Rating
6.0
(0 ratings)
7.7
(0 ratings)
Implementation Rating
8.0
(0 ratings)
-
(0 ratings)
Configurability
10.0
(0 ratings)
-
(0 ratings)
Ease of integration
9.0
(0 ratings)
-
(0 ratings)
Product Scalability
8.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
WixYoast
Likelihood to Recommend
The fact of Wix moving away from their ADI web-building tool in favour of Editor, in my opinion, makes a huge mess of everything. I feel a lot of the ease and automation of designing my website has gone to such an extent that I now "recommend" Wix only for professional developers. Worse is that I have to redesign a big part of my website as items are now linked to each other in a different way than used to be the case. In my opinion, A big ZERO for Wix, who clearly should do their homework again.
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For quick WordPress installations and configurations, Yoast is fast to set up and helps guide you through the common configuration options. It tries to be helpful whether you are coming at things from a technical or non-technical background. The emphasis on white hat SEO topics like improved content, keywords, descriptions, and titles is really appreciated by someone like me who doesn't utilize gray and black hat SEO tactics.
If you are an SEO expert, and you want finite control of each individual aspect of your site, Yoast, like most plugins, engines, tools, etc, hides a lot from you or gives you limited options. It really is meant for someone who wants to apply a general strategy to a whole site. That being said, you can manage Yoast per page on a WordPress site, but even then, I know some SEO experts prefer other tools that are meant for very specific purposes.
Overall, Yoast is the best plugin for SEO in WordPress when applied as a whole.
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Pros
  • User-Friendliness: Wix is a lot easier to navigate than other web-building sites. Oftentimes it's like Wix does the thinking for you instead of just throwing endless options at you and complicating the process.
  • Unique Content: Many services for generating websites, images, videos, etc. are starting to look the same and, for that matter, they're starting to look stale. What Wix offers feels fresher and cleaner.
  • Reliability & Respectfulness: We have yet to incur any issues that have affected our web properties or routine to this point. Furthermore, Wix does not constantly throw new offers or new pricing or new requirements at us. They value you where you are.
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  • Readability - makes it easy for you to assess the reading level of your piece to ensure it is correct for your intended audience.
  • SEO tips - red/orange/green traffic light system to provide tips on what aspects need improving to be SEO-focussed.
  • Redirect tool - easy, automated detection and setup.
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Cons
  • One place where Wix falls short of other CMS's is with insights and analytics. On other platforms, I can instantly see how many page views I received, what time the pages were viewed, location, etc. But seeing this information on Wix requires a Google Analytics integration that is not automatically included when you make an account. You have to first go to Google Analytics to make an account, then come back to Wix to activate the integration, it's a little time-consuming for a feature that most CMS's come with instantly.
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  • Yoast Wordpress SEO Plugin is really good at copy and link scanning and optimizing, however, I have not been able to find any assistance on image optimization on our pages and posts. That would be a good update!
  • Yoast Wordpress SEO Plugin is good at ranking pages and posts individually. I would like to see an overall dashboard of your entire website/blog's SEO health according to the software.
  • N/A
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Likelihood to Renew
I’m happy with Square space as of now, and right now I don’t also have a team that would be able to review for me whether it’s worth switching again. Wix was great in the beginning of my career, but I needed something different to support the release of my new music. I like the price for Square space more too!
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I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
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Usability
Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.
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It's super easy to use. Really, it requires little-to-know tutorials or walkthroughs at all — it explains everything you need to know in the description and tooltips built straight into the tool. I've never had to google a how-to or tutorial to use Yoast — it just works, and it works well
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Reliability and Availability
I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
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No answers on this topic
Performance
Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
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No answers on this topic
Support Rating
As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
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I gave it a 4 just because it is helpful if you are just getting started with SEO, it guides you and shows you what you need to do in order for your website to be up and running properly. As a seasoned SEO analyst I wouldn't recommend it just because I can do things better my way.
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Implementation Rating
Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
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No answers on this topic
Alternatives Considered
Wix is GREAT for a drag-and-drop website editor, but I prefer Squarespace. Squarespace has a lot more polished drag-and-drop modules. Squarespace feels more like a name-brand editor, as it's frequently discussed by many influencers online and has a high level of brand awareness. Wix is more customizable and can create a more tailored end product than Squarespace. Additionally, it is cheaper, which is another advantage for Wix.
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Yoast Wordpress SEO Plugins was a little easier to understand and offered a real-time guided plugin that helped me write throughout my drafting process. Semrush was much more helpful as a reporting tool, not so much in content creation. Both tools are useful in different ways, it is just a matter of knowing each one's strengths and weaknesses.
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Scalability
I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
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No answers on this topic
Return on Investment
  • Affordable - for those on limited to zero budget it is easy to get started and getyour business online. I was able to create a portfolio website that I could direct my clients to in order to view my previous projects.
  • There is no need to pay a website designer (save on costs)- it is easy to get a website up and published on Wix that you save on not needing to pay a professional to do it for your start-up business.
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  • Findability: I love few things more than hearing, "I just found you on Google!" and knowing that they found us on Google because our SEO is on point.
  • Using the Yoast SEO Plugin over time has taught me to create better, more optimized content from the start, rather than having to edit that content after I realize it's not very SEO friendly. This saves a lot of time and lets me put my energy into other things.
  • The plugin has helped us make our sometimes-dense content more readable and sharable, which absolutely improves stakeholder engagement.
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ScreenShots