Wix vs. WooCommerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Wix
Score 8.9 out of 10
N/A
Wix is a website builder used to grown an online presence. The platform allows users to build their website from scratch, choose from designer-made templates, or use an AI website builder to add sections, images, and text.
$0
WooCommerce
Score 7.9 out of 10
N/A
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.N/A
Pricing
WixWooCommerce
Editions & Modules
Free
$0
Light
$17
per month
Core
$29
per month
Business
$39
per month
Business Elite
$159
per month
Woo Enterprise
Contact Sales
Offerings
Pricing Offerings
WixWooCommerce
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWooCommerce is a free and open-source plugin for WordPress. Merchants can host their WooCommerce store on any private hosting service, or with Automattic directly via WordPress.com. Some added features or services from the WooCommerce Official Marketplace may have one time or subscription pricing.
More Pricing Information
Community Pulse
WixWooCommerce
Considered Both Products
Wix
Chose Wix
Wix feels very similar to the experience I had with Squarespace some years ago. It far exceeds Drupal, which we found impossible to customize or integrate with things without the help of a professional developer. Wordpress, of course, offers infinite customization options for …
Chose Wix
Wix is very similar to Squarespace where they both have easy to use user interfaces, and both lack the ability to get cute with custom code when desired. That being said, for us Wix tends to deliver better overall value of options for the price. A lot of 3rd party apps …
Chose Wix
Wix is GREAT for a drag-and-drop website editor, but I prefer Squarespace. Squarespace has a lot more polished drag-and-drop modules. Squarespace feels more like a name-brand editor, as it's frequently discussed by many influencers online and has a high level of brand …
Chose Wix
Been using Wix for our digital platform for quite a while before the others. It's efficient, easy to use
Chose Wix
Wix is super easy and straightforward; in comparison to the competitors I've used, it eliminates a lot of stress and anxiety around creating and maintaining a website. The affordability of Wix in comparison to other website platforms is also something that I appreciate. I …
Chose Wix
I was pleasantly surprised at how much more complex Wix was a designing a website than WordPress was, and yet it maintained the same level of simply pleasing aesthetic quality. Whereas before, when I first use WordPress, it was simply just a tad more than a blog, Wix as allowed …
Chose Wix
easier and more efficient to manage than wordpress, but there are times when you are unable to customise things. Wix is sort of like canva compared to photoshop, it does what it needs to the vast majority of the time and actually quite well
Chose Wix
Zoho provides a free email account which can be coupled to your website. Wix does not provide this free option but rather tries to sell a professional account through google.
Chose Wix
Thanks to the intuitive interface that Wix has, we've been able to accelerate the speed of some of our projects, which is very important for us.

We find Wix easier and faster than WordPress or Squarespace, as these 2 are definitely more complex and hard to comprehend at some …
Chose Wix
We thought that the features in Wix were easier to use and were more suited to a less technical audience. As our organization has a lot of non-intern-native age individuals, we needed something that was very intuitive. Squarespace seemed like more work to manage and overall …
Chose Wix
Wix is way better as a user-friendly tool that extends its use to non-high technology skill people, that let other people administrate the site other than the IT expert.
Chose Wix
I appreciate this tool the way it is going is excellent. The website is the first basic thing that speaks of a company. During its purchasing, I faced no difficulty in terms of licensing and it provides me all the necessary tools by which I can easily create the HTML. In terms …
Chose Wix
On a scale of 1 to 10, where 10 is the highest, Wix is at a 3 based on the software listed.
Chose Wix
Wix is cleaner and easier to navigate. I'd go so far as to say something about it feels sleeker and almost "sexier," I may be so bold...
Chose Wix
I selected Wix as I have used it before. Wix is a website builder. It’s easy to use and offers lots of technical support. WordPress is a content management system, which is more scalable but also demands more technical know-how.
Chose Wix
I selected Wix because it is way more user friendly. With Wordpress, you need to either have advanced knowledge in coding and development, or you can hire someone to optimize your website for you. With Wix, you don't need to hire someone of have a lot of knowledge in coding - …
Chose Wix
Wix does not hold a candle to WP or Squarespace. We selected Wix because it was the cheapest option, and when working with nonprofits, cheap wins.
Chose Wix
Wix is a less aesthetically pleasing option in comparison to WordPress and Squarespace. WordPress is much more robust in regard to its capabilities, especially with SEO. Squarespace has better themes to use and is more pleasing to look at it however I think Wix's usability …
Chose Wix
Squarespace and wordpress are great options but both are more expensive options and they can be more complex for the beginner user. The thing I like about Wix is how easy to use it is and basically, you can drag and drop things that you need to make a great-looking website.
Chose Wix
Wix is a great starting platform for anyone looking to create a website. It definitely holds its own against any other all in one website creation platform. The one thing I would say is if your main focus is solely on eCommerce you may be better off using something like …
Chose Wix
We ultimately selected Wix Answers for the price and that we could localize the platform and articles. WIth WixAnswers the cost is based on users, since our users were low the price was very economical for our needs.
Chose Wix
Wix is easier to use and much more intuitive than WordPress.
WooCommerce
Chose WooCommerce
In my opinion, Shopify is a much better option overall but perhaps more expensive then WooCommerce. I'd recommend Shopify for users with a higher budget as it will deliver a better website in the end
Chose WooCommerce
Initially due to budget i have selected the woo commerce but the they dont have customisation as we are need when our customer base is increasing thats why i shifted to big platform like shopify that give us alot of customisation but it comes with a price...but woo commerce is …
Chose WooCommerce
WooCommerce is great for customization and for customers whose needs grow with their business. With its add-ons, it works for customers of all sizes with a variety of e-commerce needs. It does need more technical development skills to set up compared to Wix or Shopify, which …
Chose WooCommerce
The level of customization and ease of integration with an existing WordPress website makes it a good choice. Snipcart is better for developers or small sites and Shopify is an amazing e-commerce-optimized platform but if you have an existing website on Wordpress, it is much …
Chose WooCommerce
We love the functionality of Wordpress itself, so that's why we ended up using WooCommerce to do checkout instead of going over to the Shopify platform. Wordpress allows us to do so much more with the backend code and customization of our website. We were not impressed with the …
Chose WooCommerce
They're very similar to be honest, but from our experience and what I've seen online, WooCommerce seems to have better performance and pricing. I think they probably match in quality for most other features
Chose WooCommerce
Since I don't use the e-commerce options constantly for my photography business, I didn't want to pay a monthly subscription and waste that budget during the months when I don't need any online booking options. WooCommerce allows me to install and uninstall plugins as needed to …
Chose WooCommerce
Woocommerce is a free option and since I work with mostly small businesses who do not have the budget to subscribe to an expensive product on a monthly basis, it makes it really easy to help these companies get set up with their e-commerce store. Plus, it offers all the …
Chose WooCommerce
We have used Shopify and definitely prefer it, since Shopify has been around longer and is more tailored to what we are trying to do.
Chose WooCommerce
We were pretty sure we wanted a WordPress site so that we had more control over the site itself, having been burned by third-party vendor sites before. The fact that WooCommerce integrates so well with WordPress was a big selling point for us. Magento would have been too heavy …
Chose WooCommerce
While I haven't tried other e-commerce plug-ins, WooCommerce satiates and satisfies all areas one could hope for and look to when shopping around. And in cross-referencing other reviews there is certainly enough to show that WooCommerce is an immensely powerful program that can …
Chose WooCommerce
WooCommerce is a good free version that's very customisable, but is not a smooth or polished platform. If you look at both dashboards between Shopify and WooCommerce you can see the difference is huge.

WooCommerce seems to be built for websites that aren't focused entirely on …
Chose WooCommerce
I have used WooCommerce longer than other products that I have tried. WooCommerce fits my requirements mainly for the value it offers based on the features available for the cost.
Chose WooCommerce
Platforms like Shopify are easier to set up and running and come with better default functionality. But if your business is successful you’ll quickly run into structural limitations: 1) can’t tweak the checkout flow 2) can’t make the site much faster or better for SEO 3) any …
Chose WooCommerce
There was no need to look further, woocommerce was the gold standard for a company our smaller size comapny
Chose WooCommerce
I like WooCommerce because it can be optimized, customized and adapted to every business needs. That's because it's WordPress core, it helps us customize stores in ways we can only imagine and also we can implement Google AMP and PWA easier and faster than with other platforms. …
Chose WooCommerce
Shopify is a premium e commerce platform tailored just for online shops. While WooCommerce is a plugin which has main platform as WordPress. Shopify is costly to have. Most of the basic shop functions that are offered in shopify can be achieved using WordPress + WooCommerce …
Chose WooCommerce
Shopify while providing a more sophisticated user experience is less easy to integrate with an existing Wordpress website. Hence, WooCommerce is a go-to for those with existing Wordpress websites.
Shopify provides a great store front of its own, and hence may be recommended for …
Chose WooCommerce
WooCommerce and Shopify both permit essentially limitless customization. However, WooCommerce runs on PHP, a commonly used development language with a thriving community, whereas Shopify uses Liquid, a relatively obscure programming language, in its backend. I'm not I would …
Chose WooCommerce
One single word: cost!
Most WooCommerce alternatives have very high monthly or annual costs. WooCommerce permits to have an implementation cost (low or high based on customization) and a very low maintenance cost.
Even if some plugins are very expensive, the maintenance cost is a …
Features
WixWooCommerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Wix
-
Ratings
WooCommerce
7.8
Ratings
0% below category average
Product catalog & listings00 Ratings8.50 Ratings
Product management00 Ratings8.00 Ratings
Bulk product upload00 Ratings6.30 Ratings
Branding00 Ratings7.00 Ratings
Mobile storefront00 Ratings9.00 Ratings
Product variations00 Ratings6.40 Ratings
Website integration00 Ratings9.20 Ratings
Visual customization00 Ratings8.00 Ratings
CMS00 Ratings7.70 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Wix
-
Ratings
WooCommerce
7.5
Ratings
2% below category average
Abandoned cart recovery00 Ratings7.30 Ratings
Checkout user experience00 Ratings7.70 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Wix
-
Ratings
WooCommerce
8.9
Ratings
7% above category average
eCommerce security00 Ratings8.90 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Wix
-
Ratings
WooCommerce
5.7
Ratings
30% below category average
Promotions & discounts00 Ratings6.40 Ratings
Personalized recommendations00 Ratings4.00 Ratings
SEO00 Ratings6.60 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Wix
-
Ratings
WooCommerce
6.7
Ratings
18% below category average
Multi-site management00 Ratings5.40 Ratings
Order processing00 Ratings7.80 Ratings
Inventory management00 Ratings7.30 Ratings
Shipping00 Ratings6.30 Ratings
Custom functionality00 Ratings7.00 Ratings
Best Alternatives
WixWooCommerce
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
10Web
10Web
Score 5.2 out of 10
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Enterprises
Adobe Experience Manager
Adobe Experience Manager
Score 8.4 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
WixWooCommerce
Likelihood to Recommend
9.4
(0 ratings)
7.8
(0 ratings)
Likelihood to Renew
7.0
(0 ratings)
10.0
(0 ratings)
Usability
8.0
(0 ratings)
7.1
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
10.0
(0 ratings)
-
(0 ratings)
Support Rating
6.0
(0 ratings)
5.0
(0 ratings)
Implementation Rating
8.0
(0 ratings)
-
(0 ratings)
Configurability
10.0
(0 ratings)
-
(0 ratings)
Ease of integration
9.0
(0 ratings)
-
(0 ratings)
Product Scalability
8.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
WixWooCommerce
Likelihood to Recommend
The fact of Wix moving away from their ADI web-building tool in favour of Editor, in my opinion, makes a huge mess of everything. I feel a lot of the ease and automation of designing my website has gone to such an extent that I now "recommend" Wix only for professional developers. Worse is that I have to redesign a big part of my website as items are now linked to each other in a different way than used to be the case. In my opinion, A big ZERO for Wix, who clearly should do their homework again.
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WooCommerce is best suited to customers whose website is built on the WordPress platform, and whose development team has a good understanding of plug-in implementation. If your website is not built on WordPress, but on Laravel or React (or any other non WordPress technology), then WooCommerce is not for you. WooCommerce is also great for customers who just need a simple online shopping experience. If your needs involve more complex or immersive features such as timed discounts, pick up locations, delivery reminders, or post shopping feedback surveys, know that you will need to purchase additional add-ons to make to get these features using WooCommerce set up on WordPress.
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Pros
  • User-Friendliness: Wix is a lot easier to navigate than other web-building sites. Oftentimes it's like Wix does the thinking for you instead of just throwing endless options at you and complicating the process.
  • Unique Content: Many services for generating websites, images, videos, etc. are starting to look the same and, for that matter, they're starting to look stale. What Wix offers feels fresher and cleaner.
  • Reliability & Respectfulness: We have yet to incur any issues that have affected our web properties or routine to this point. Furthermore, Wix does not constantly throw new offers or new pricing or new requirements at us. They value you where you are.
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  • Free base package means I can use it when I need to and not pay for it when I'm not using it
  • I can customize the e-commerce options and integrate the calendar booking
  • Payment processing is quick and easy and I can choose my provider
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Cons
  • One place where Wix falls short of other CMS's is with insights and analytics. On other platforms, I can instantly see how many page views I received, what time the pages were viewed, location, etc. But seeing this information on Wix requires a Google Analytics integration that is not automatically included when you make an account. You have to first go to Google Analytics to make an account, then come back to Wix to activate the integration, it's a little time-consuming for a feature that most CMS's come with instantly.
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  • Does not provide everything out of the box, for certain features you will have to install additional plugins.
  • Their own addon plugins are costly.
  • The Order table uses wp posts meta table, For those who have good amount of orders coming in, the table will keep getting larger by time that it might hog the server.
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Likelihood to Renew
I’m happy with Square space as of now, and right now I don’t also have a team that would be able to review for me whether it’s worth switching again. Wix was great in the beginning of my career, but I needed something different to support the release of my new music. I like the price for Square space more too!
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Despite very rare glitches, more connected to an excessive number of plugins, that affect the speed of the site, we are extremely satisfied with the platform, the ability to import and export products, even though we just export them, as we have our proprietary system for updating inventories. We love the ease of upgrading, enhancing, innovating, and the freedom we have to do whatever we want, which is a plus, when you consider Shopify can take down your whole store as they please, if they think you aren't abiding to their TOS or their ever changing set of rules.
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Usability
Great customization, but a pain to backtrack. They recently added the ability to set fonts etc as headings, title, body etc, but if you did not begin your build with these presets you are screwed if you ever try to change font/ colors/layout etc.
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WooCommerce is highly customizable, feature rich, matured, ever evolving, and regularly updated plugin for WordPress. Since it is already extremely popular, you can find online tutorials to help you get started. Even if you face a problem, you can quickly get a solution from a helpful online community. You can use most of the popular payment gateways with WooCommerce. Besides that you have a full control over your website/shop.
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Reliability and Availability
I never had an outage issue per say. I would say it was very reliable of a website building platform and as a marketing source there was never any issues connecting it to the server. I don’t recall there being any editing tools or hosting issues. Nothing went down when using it.
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No answers on this topic
Performance
Not complex at all. It teaches you how to use their platform in a dynamic way. Each tutorial offers an explanation that can be reviewed later on. The connection speed of a web page has been smooth so far, with no major problems regarding this subject. Overall, Wix can manage 10+ pages with great connection speed.
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No answers on this topic
Support Rating
As stated before I didn’t use the support as I did not have the feature and did not often enough need the help. I was able to figure it out mostly on my own by exploring the site. I’ve found exploring and playing on it told me how to do most things.
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not muh support
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Implementation Rating
Like I said I was a beginner so it was fun to navigate and teach myself how to implement the features when building and maintaining my site. It was a fairly easy place to host my domain, and creat something simple.
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No answers on this topic
Alternatives Considered
Wix is GREAT for a drag-and-drop website editor, but I prefer Squarespace. Squarespace has a lot more polished drag-and-drop modules. Squarespace feels more like a name-brand editor, as it's frequently discussed by many influencers online and has a high level of brand awareness. Wix is more customizable and can create a more tailored end product than Squarespace. Additionally, it is cheaper, which is another advantage for Wix.
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WooCommerce is cheaper and more customizable, making it easy to create a great-looking product and a polished purchasing and checkout experience. Our BigCommerce site required significant custom coding to get the desired functionality. That said, BigCommerce has been a very stable and reliable experience, whereas our WooCommerce site has had some security and reliability issues.
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Scalability
I give this rating to Wix because it's a great content creator. It has a great platform and also offers great customer service. If you encounter any technical issues, with Wix you will find a solution. For premium members or domain holders, this is the same as for Trial members or non-domain holders.
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No answers on this topic
Return on Investment
  • Affordable - for those on limited to zero budget it is easy to get started and getyour business online. I was able to create a portfolio website that I could direct my clients to in order to view my previous projects.
  • There is no need to pay a website designer (save on costs)- it is easy to get a website up and published on Wix that you save on not needing to pay a professional to do it for your start-up business.
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  • Being so easy to implement, I can design client websites and get their e-commerce store up and running easily.
  • Because I turn over control of site management to my client after design is finished, WooCommerce is easy for them to learn and manage themselves.
  • The customization options have allowed me to find solutions for most every business need.
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ScreenShots

WooCommerce Screenshots

Screenshot of a single product and description.Screenshot of WooCommerce checkout blocks.Screenshot of WooCommerce settings.Screenshot of WooCommerce product editing.Screenshot of WooCommerce products listing.