Accenture ai.RETAIL

ai.RETAIL is an AI-powered insights solution, purpose built for retail, with use cases to support marketing, merchandising, and supply chain operations.

Features

• Customer acquisition - Combines internal and external data with look-a-like analysis to identify and target high-value prospects to drive profitable growth.
• Intelligent price and promotions - Identifies how the business deploys promotions, and optimizes offers and pricing using advanced customer insights and simulations.
• Contextual marketing and personalization - Includes a real-time, cross-channel personalization engine to provide contextually relevant search results and content.
• Assortment optimization - Offers a hyper-localized approach to optimizing assortments, channels and spaces to increase customer satisfaction, sales and margins.
• Supply chain control tower - Creates a digital twin of a retail operation's supply network to gain full visibility over it, and enables ‘what if’ scenario simulations to optimize performance.
• Dynamic risk scenario calibration - These are used to anticipate, assess and mitigate against new, emerging and existing business risk across all retail functions to increase resilience.