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Acoustic Content

Score1.2 out of 10

18 Reviews and Ratings

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What is Acoustic Content?

Acoustic Content (formerly Watson Content Hub) gives business owners the power to create, robust and consistent brand experiences using cloud-based, cognitive content management capabilities. Marketing and merchandising professionals can quickly select content to create relevant offers delivered across multiple channels, such as mobile, web-based or email. Acoustic is an independent spun off from IBM Watson Marketing in 2019.

Categories & Use Cases

Media

Cognitive Tagging
Flexible, Easy Editing
Automatic renditions created
Card-based Asset Library

1 / 4

Key Features

Learn about the best (and worst!) features Acoustic Content has to offer, as determined by TrustRadius' reviewers.
Based on 18 ratings of Acoustic Content's features
View all features

Top Performing Features

  • Publishing workflow

    The software allows users to set up a custom workflow for updating the website, including approval processes.

    Category average: 8.2

  • Form generator

    Users can build website forms for visitors to fill out.

    Category average: 7.1

  • Availability / breadth of extensions

    There is a broad library of extensions, plug-ins, modules or add-ons that allow users to easily customize their websites without building custom code.

    Category average: 6.9

Areas for Improvement

  • Page templates

    The CMS has standard webpage templates or types of web pages (e.g. homepage, article page, interior page, blog page, etc.); users can also build custom templates.

    Category average: 7.9

  • Content taxonomy

    Users can create multiple levels and types of content categories including tags.

    Category average: 8.2

  • WYSIWYG editor

    What-You-See-Is-What-You-Get editing tool allows users to build pages without writing code.

    Category average: 7.9

Reviews

What users are saying about Acoustic Content.
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Content management has been simplified

Madusanka BalapitiyaView profile
Senior Executive ( IT & Administration ) in Information Technology at PIBT - Pioneer Institute of Business & Technology (501-1000 employees employees)

Pros

  • Creating separate pages is easy and straightforward and only requires basic basic knowledge to get started
  • Advanced API calls can be easily built.

Cons

  • It doesn't work well with our IBM systems and as you might expect, that seems to be a common problem with IBM products.
  • Application settings are bad and some items are easily accessible and can be buried in menus

Return on Investment

  • Approved developer is a simple tool for integrating other end-user applications.
  • It has allowed us to have one-stop-shop and easy-to-use debugging, saving time.

Alternatives Considered

IBM API Management

Other Software Used

Fortinet on IBM Cloud, IBM AIX, Acoustic Analytics (formerly IBM Watson Customer Experience Analytics)

Content management made easy.

Incentivized
Ben WilliamsView profile
Automation Developer (RPA and OCR Datacap) in Information Technology at Admiral Group plc (5001-10,000 employees employees)

Pros

  • It has a wide variety of built-in API calls.
  • Building unique pages is simple and straightforward and requires only basic fundamental knowledge to get started.
  • More advanced API calls can be developed simply.

Cons

  • The organization of the application is poor and some elements could be more easily accessible not buried in menus.
  • There is little to no community around the application and what does exist is out of date.
  • Does not work well with our IBM applications as well as you would expect, which seems a common issue with IBM products.

Return on Investment

  • Freed up user time to call a variety of applications quicker.
  • Allowed developer an easier tool to integrate other applications for end users.
  • Allowed us to have a single method of application implementation and usage that is easier to debug, saving time.

Alternatives Considered

IBM API Management

Other Software Used

Node

A modern way to transform your business into a successful one with CMS

Incentivized
Verified User
Engineer in Information Technology (11-50 employees employees)

Pros

  • Landing page can be edited easily with responsive templates & its easy to manage
  • AI tagging system helps you find matching content easily
  • It has Shutterstock photo library built in to the CMS so that we can use it for content creation

Cons

  • Application is less user friendly as some of the commonly used functions even hidden inside menus.
  • Community support is very low as Acoustic Content is not widely used by many people.

Return on Investment

  • With the AI based content organizer in place, we can focus more on the content creation.
  • Acoustic Content makes sure your content is safe and secure with its Content Delivery Networks and we can easily pull out the right content into our channels with the help of its REST APIs.
  • With their rich Digital Asset Management capabilities, we can find most suitable images to go with your content

Alternatives Considered

Sitecore Experience Platform, Kentico Xperience and Adobe Experience Manager

Other Software Used

Adobe Experience Manager, Kentico Xperience, Sitecore Experience Platform

Automation is key

Incentivized
Verified User
Director in Corporate (10,001+ employees employees)

Use Cases and Deployment Scope

We use the commerce insights portion for automated merchandising on our websites

Pros

  • Ease of use of the tool
  • Fast results for sales from automated merchandising
  • Great insight into top performers
  • Good support

Cons

  • Sometimes it times out and tool goes down

Return on Investment

  • Positive impact
  • Increase in web sales

Alternatives Considered

IBM Watson Commerce Insights

Other Software Used

IBM Watson Commerce Insights

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