This product overview is based on a synthesis of 9 recent reviews analyzing Act-On Software across multiple dimensions, including ROI, flexibility, and competitive alternatives. Act-On is a marketing automation platform designed to help marketing and sales teams streamline their efforts. Reviewers frequently highlight the platform's ease of use and time-saving capabilities. A notable strength is its CRM integration, particularly with Salesforce, which is seen as crucial for efficient lead management. However, the relatively small sample size of reviews suggests some caution in generalizing these findings.

Act-On's impact on business objectives is primarily reflected in improved productivity through ease of use and automation. Specifically, 3 of 9 reviewers emphasized the product's ease of use, noting its positive impact on their team's efficiency. An equal number of reviewers (3 of 9) also pointed to the time-saving benefits derived from automating and cloning campaigns, which frees up resources for both marketing and sales teams. The software's flexibility is another frequently cited advantage, with 3 reviewers specifically praising its adaptability and range of features that allow users to tailor the platform to diverse business needs.

While Act-On appears to be a solid marketing automation solution, reviewers also mentioned alternative products they have evaluated. HubSpot Marketing Hub and Salesforce Marketing Cloud were each mentioned by 2 of the 9 reviewers as alternatives. In terms of supplementary software, Salesforce products were referenced by 3 reviewers, and Microsoft products by 2, indicating common integrations within the Act-On user base. These findings provide a comparative context for potential buyers.

Overall, Act-On Software offers a blend of user-friendliness, automation capabilities, and CRM integration that resonates positively with users. However, potential buyers should consider the sample size of these reviews and weigh Act-On against alternatives like HubSpot and Salesforce Marketing Cloud to determine the best fit for their specific needs.

Pros

Ease of use improves team productivity
Time-saving automation frees up marketing and sales resources
Seamless CRM integration, especially with Salesforce, streamlines lead management
Flexibility and range of features allow adaptation to various business needs

Cons

Small sample size limits the generalizability of findings
HubSpot and Salesforce Marketing Cloud are frequently evaluated alternatives

Act-On Software was created with flexibility in mind, as well as integration and CRM capabilities. Has Act-On Software proven to be a flexible tool in your organization? Please explain.

From 9 reviews | Last Published April 24, 2026

Summary

This report synthesizes 9 recent reviews to assess the flexibility of Act-On Software, with a focus on its integration and CRM capabilities. Reviewers highlight Act-On's CRM integration capabilities, with 6 reviewers mentioning its seamless connection with platforms like Salesforce. This integration is seen as crucial for efficient lead management and real-time updates. Beyond CRM, 3 reviewers positively commented on the software's flexibility and range of features, noting the ability to adapt the platform to various business needs and explore new functionalities. The small sample size suggests some caution in generalizing these findings, but the overall sentiment indicates that Act-On is generally perceived as a flexible tool with strong integration capabilities.

Top Quotes

CRM integration

“With it's ability to sync so well with our CRM, we can stop on a dime to create and send emails that are timely and update lists as needed day to day.”

Flexibility and features

“We have been able to use so many different features within Act-On, but we feel that we are hardly scratching the surface.”

What other products like Act-On Software have you used or evaluated?

From 9 reviews | Last Published April 24, 2026

Summary

This analysis synthesizes 9 recent product reviews to identify alternative products users have experience with. Reviewers most frequently mentioned HubSpot Marketing Hub and Salesforce Marketing Cloud as alternatives to Act-On Software, with each being mentioned by 2 of the 9 reviewers. Given the small sample size, these findings should be interpreted as directional rather than definitive.

Top Quotes

HubSpot Marketing Hub

“HubSpot Marketing Hub”

Salesforce Marketing Cloud

“HubSpot Marketing Hub and Salesforce Marketing Cloud”

What positive or negative impact (i.e. Return on Investment or ROI) has Act-On Software had on your overall business objectives?

From 9 reviews | Last Published April 24, 2026

Summary

This report analyzes 9 recent reviews to assess the return on investment (ROI) of Act-On Software. Reviewers most frequently cited improvements in ease of use and time savings. Specifically, 3 of 9 reviewers highlighted the product's ease of use, noting its impact on their team's productivity. Another 3 of 9 reviewers emphasized the time-saving benefits, particularly the ability to automate and clone campaigns. These time savings were reported to free up resources for both marketing and sales teams. Given the small sample size, these findings should be interpreted as directional indications rather than definitive conclusions.

Related topics

Ease of Use Time Savings

Top Quotes

Ease of Use

“Due to the product's ease of use, our team of three sends over 1,200 unique emails, landing pages, forms, etc., each year.”

Time Savings

“Significant time savings in keeping up with a heavy email outreach calendar”

Besides Act-On Software, what other software do you regularly use? How likely would you be to recommend it to a friend or colleague?

From 9 reviews | Last Published April 24, 2026

Summary

This report synthesizes 9 recent reviews to identify software products commonly used alongside Act-On Software and to gauge user recommendations. Reviewers mentioned several other software products they use regularly. Salesforce products were referenced by 3 of the 9 reviewers, with Microsoft products mentioned by 2. The small sample size means these findings should be interpreted as directional rather than definitive.

Related topics

Salesforce products Microsoft products

Top Quotes

Salesforce products

“Salesforce CMS”

Microsoft products

“Microsoft Dynamics 365”

View All Reviews

Act-On Reviews

229 Reviews

A streamlined user-friendly platform with excellent Salesforce integration

Rating: 10 out of 10

Incentivized

April 28, 2025

Use Cases and Deployment Scope

Our company uses the Act-On email marketing platform for all lead and customer email communications. We chose Act-On because of its seamless integration with Salesforce and the ability to finely tune audience segments.

Pros

Audience Segmentation
Journey Building
User Friendly

Cons

The new generation wyzywyg editor needs to have the ability to edit the HTML source code
More flexibility for importing custom reports from Salesforce to ensure no information is inadvertently lost in the de-duplication process

Likelihood to Recommend

Act-On is ideal for this department of one. The user interface is simple and intuitive. I know there are a lot of features of the platform that I don't personally use, like contact scoring, webinar, form or landing page build outs, so I can't speak to those. But for the purposes of audience segmentation and emails, it does exactly what I need it to do. I love how seamlessly it integrates with Salesforce.

Jenny Alonzo

Vice President of Marketing in Marketing at Good Funding (11-50 employees)

Vetted Review

4 years of experience

View profile

Act-On Software is a user-friendly one-stop-shop for your email sms and data needs

Rating: 10 out of 10

Incentivized

April 9, 2025

Use Cases and Deployment Scope

We use Act-On Software to automate our email needs and review analytics. This helps streamline our project management processes while ensuring accurate data feedback. The software has a lot to offer with email, sms, landing pages, and crm connections. The software is very customizable which is helpful in using it for many needs.

Pros

Building emails and using dynamic content
List segmentation
data feedback
creating landing pages
very user friendly
great customer help rather it's ai bot or connecting me to a live person

Cons

provide live url's for email proofs
allow email schedules to run continuously day to day
have hard coded buttons rather ones that show up when hovering over the area
allow data analytics to search sender profiles

Likelihood to Recommend

Act-On Software is well suited for needing to create multiple versions of an email because it offers dynamic content. Also, it has the ability to build landing pages for the emails so there's no need for the web team to build them if it's a last minute request or a one time use.

Verified User

Manager in Marketing (10,001+ employees)

Vetted Review

2 years of experience

Highly Recommend to Increase Visibility.

Rating: 10 out of 10

Incentivized

March 30, 2025

Use Cases and Deployment Scope

We mainly use Email blasts, scheduling, storing customer contact info and sales data, and data analytics.

Pros

Email Deliverability.
Reporting
Trigger Marketing/Drip Marketing Campaigns.
User Friendly.

Cons

The AI reporting feature could use some refining. Often, I get data or reports, and it's hard to know what it's measuring or which time frame.

Likelihood to Recommend

Great for growing engagement with a customer list. The adaptability is invaluable given the changing market landscapes, so we can adjust quickly when needed.

Nathan Baine

Director of Marketing in Marketing at The Magnet Group (201-500 employees)

Vetted Review

12 years of experience

View profile

Act-On Software Powerful Intuitive and Effective Marketing Automation.

Rating: 10 out of 10

Incentivized

March 30, 2025

Use Cases and Deployment Scope

My organization has used Act-On for more than 10 years. We use Act-On to communicate with our internal associates, customers, suppliers, and prospects. Many of our customers have limited marketing resources. To help them, we utilize the Marketing Network capabilities to offer email marketing programs. We share personalized content that is relevant to their business. The emails connect directly to their e-commerce site so their customers can purchase what they need. We also offer a variety of behavior-based targeted automated programs that they can use to market to their end customers.

Pros

The support team is very responsive and helpful. They communicate well and follow up until an issue is resolved.
Act-On is always looking to improve its product and make it worthwhile to more customers. There are so many features!
The product is very intuitive. When a new feature is added, it is easy to learn about it and understand how to use it.

Cons

The interface has been improved on an ongoing basis. Preparing for new releases so that we are fully up to speed to train our customers on the new changes is challenging when supporting our customers.
We would have preferred that the enhancements be fully implemented and the software switched over once completed rather than having gradual rollouts of each feature.
There are some limitations to the new composer that require finding workarounds. (i.e., inserting an informational table in an email, editing HTML).

Likelihood to Recommend

We often have quick turnaround time requests, and Act-On's new composer is great because it is easy to make an email look great in desktop or mobile views. This has been a huge time-saver for us! We have benefited from using Act-On for many years and are accustomed to where everything is and how to use it. For the new accounts we train, we will sometimes hear that the organization of where things are could be improved.

Collin Williams

Marketing Automation Manager in Marketing at Essendant (1001-5000 employees)

Vetted Review

10 years of experience

Verified on LinkedIn

Act-On Software Review

Rating: 10 out of 10

Incentivized

March 29, 2025

Use Cases and Deployment Scope

We use Act-On Software for the following: Email campaigns, form submissions, landing pages, automated programs, lead score follow up. It is used to develop potential leads and use all of their included tools to develop relationships that turn into sales. The product works seamlessly with Salesforce and our team really loves it.

Pros

Reporting
Lead Scores
Email Templates
Automated Programs
Landing Pages

Cons

Suppressing Robo (Spam) Fake Clicks

Likelihood to Recommend

It's well suited for sales organizations that want to have a detailed program that shows the timeline of anything a potential lead has ever done since they were added to your CRM. It's less appropriate for orgs that simply send one blast email a quarter and want quick results on the spot.

Verified User

Manager in Marketing (51-200 employees)

Vetted Review

9 years of experience

A jack of all trades for our marketing

Rating: 9 out of 10

Incentivized

March 6, 2025

Use Cases and Deployment Scope

For the past nine years, I have used Act-On Software as my company's primary resource for email automation, website visitor reporting and other key marketing communication and sales enablement functions. The software provides a fantastic one-stop shop for email design, database segmentation and management (syncs well with Salesforce), A/B testing, drip campaigns, and reporting, which makes it easier and quicker for my department and company to acclimate to Act-On's features, share vital information and attribute our performance.

Pros

Database segmentation
Automated email programs
Email performance metrics and reporting

Cons

The ability to save email distribution lists for future use

Likelihood to Recommend

Due to the breadth of its capabilities, any company will be able to benefit from Act-On Software. However, I would recommend it foremost as an email automation tool.

Kevin Bastian

Global Marketing Communications Manager in Marketing at Thomson Industries, Inc. (1001-5000 employees)

Vetted Review

9 years of experience

Come for the integration, stay for the ease of use!

Rating: 10 out of 10

Incentivized

March 6, 2025

Use Cases and Deployment Scope

We use Act-On Software for multiple email avenues. We use their email automation for customer service emails based on product categories (and a general one that links to a survey), and we use the email automation for nurture campaigns based on specified product categories that we have within our sales. We also use it for monthly newsletters or product launch sends, and for LinkedIn social media connection and distribution.

Pros

Syncs with MS Dynamics
Ease of setup for automations/emails
Detailed marketing lists that we can segment

Cons

Some extra ease of use would be nice (like a pause all automations button)
Updating the footers in individual emails isn't fun every year
Constant changing of our Act-On contact

Likelihood to Recommend

If you have MS Dynamics CRM, this is the automation platform for you and your operations. Act-On Software easily syncs with dynamics, and we've never had a problem with this since we set ours up years ago. If you use a different CRM, I'd check to see if other options might make more sense. Having that ability for the systems to seamlessly talk is critical.

Evan Fleishacker

Marketing in Marketing at Cisco-Eagle (51-200 employees)

Vetted Review

6 years of experience

View profile

I highly recommend Act-On Software to support your marketing efforts!

Rating: 10 out of 10

Incentivized

March 6, 2025

Use Cases and Deployment Scope

I use Act-On Software for email campaigns to multiple audiences, as well as for creating easy-to-use forms, informative landing pages, and even on-line quizzes and contests for our employees. I've been using Act-On since 2016 and the product, like a fine wine, only improves with age. Act-On services have allowed us to improve efficiency on many of our procedures.

Pros

DRIP Email Campaigns
Landing Page Creation
Form building and data collection
Image storage and ability to import images into emails and landing pages

Cons

I find handling opt-outs and opt-ins challenging.
I wish it was easier to find and copy a url from draft and live emails, forms and landing pages.

Likelihood to Recommend

Act-On Software offers a great product/service and I recommend them all the time. Also, when I submit a help ticket, I usually have an answer and a fix within 24 hours.

Verified User

Director in Marketing (1001-5000 employees)

Vetted Review

8 years of experience

Valuable tool for a fair price

Rating: 9 out of 10

Incentivized

February 11, 2025

Use Cases and Deployment Scope

Act-On Software is our marketing automation tool where we design and execute campaign from, starting from segmentation and ending up with email outreach analysis. On top, Act-On Software is also used by our sales team within SFDC plug-in where they learn about anonymous traffic, and engagement of their owned prospects.

Pros

Customer Success & Support
Help and guidance with custom projects
Audience segmentation is limitless and provides insigthful data

Cons

Onboarding new users
Standard development courses are not offered anymore
Integrations with popular software

Likelihood to Recommend

Powerful functionality around segmentation and creating audience profile, AI features still need some improvements

Maria Krupinska

Global Field Success & RevOps Lead in Marketing at Neptune Sotware (51-200 employees)

Vetted Review

3 years of experience

View profile

"Act-On is an easy-to-use automation tool that can handle many tasks."

Rating: 8 out of 10

Incentivized

May 7, 2022

Use Cases and Deployment Scope

Act-On's interface offers more functionality and flexibility. Simple to use requires no coding knowledge to use or navigate. It provides pre-built templates for automated programs that can be customized to meet our specific lead generation requirements. The drag-and-drop, list segmentation, and lead scoring options make the user-friendly interface appealing. It is possible to incorporate integrations. Our company uses this software both as an administrator and as a user. Switching between HTML and visual views is straightforward. With the integration of our CRM with our instance, we can create dynamically populated segments that are used to populate our automation. It is beautiful to download our data into more specific and affluent reporting tailored to our requirements. We could also create a proactive pipeline development program using MS Dynamics. It enables us to learn more about how our customers use our content (or not) to identify high-quality prospects.

Pros

The templates are easy to use and set up campaigns.
It's simple to use, and the email editor features a drag-and-drop interface.
It's easy to set up a drip campaign or a series of scheduled emails.
It has the flexibility of having a variety of scheduling options and the use of user experience automation.

Cons

A more straightforward UI and faster loading times are needed.
User direct communication within the platform would be fantastic.
There are a few areas where the functionality could be improved.

Likelihood to Recommend

Act-On simplifies the creation of landing pages, web forms, email campaigns, and other types of marketing automation. Designing a customer journey using the workflow builder (a nurturing flow) is possible. It is used in various ways and in a variety of contexts. Tactical's knowledgeable support team helped us unlock Act-On's potential for complex integrations and marketing campaigns. In some areas, it would be beneficial to improve functionality.

Sourov K Chowdhury

Database Software Engineer in Product Management at Best Web Design Ltd. (11-50 employees)

Vetted Review

1 year of experience

View profile

Loading Reviews List....

"Act-On is an easy-to-use automation tool that can handle many tasks."

Rating: 8 out of 10

Incentivized

May 7, 2022

Use Cases and Deployment Scope

Pros

The templates are easy to use and set up campaigns.
It's simple to use, and the email editor features a drag-and-drop interface.
It's easy to set up a drip campaign or a series of scheduled emails.
It has the flexibility of having a variety of scheduling options and the use of user experience automation.

Cons

A more straightforward UI and faster loading times are needed.
User direct communication within the platform would be fantastic.
There are a few areas where the functionality could be improved.

Likelihood to Recommend

Sourov K Chowdhury

Database Software Engineer in Product Management at Best Web Design Ltd. (11-50 employees)

Vetted Review

1 year of experience

View profile