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comScore Digital Analytix (discontinued)

Score9.8 out of 10

19 Reviews and Ratings

What is comScore Digital Analytix (discontinued)?

comScore's Digital Analytix Enterprise (DAX) product was acquired by Adobe in 2015 largely for its European customer base, with the goal of migrating former DAX customers to the Adobe Analytics cloud. Thus, DAX is no longer available.

Categories & Use Cases

Reviews

What users are saying about comScore Digital Analytix (discontinued).
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Digital Analytix from a Consultant Point of View.

Sampsa SuoninenView profile
Senior Technology Strategist in Professional Services at Avaus (51-200 employees employees)

Pros

  • Flexibility on data collection, namely on ability to customize the implementation.
  • Integration and ability to access data in multiple ways.
  • Ability to modify data: On-the-fly and post processing to fix issues or enrich it.
  • Streaming measurement is excellent.
  • Cross platform tracking with Multiplatform tracking.

Cons

  • The user interface currently is lacking, but the new version that is currently in beta is far more user friendly.
  • Resources: Sometimes the latest documentation and libraries are hard to find.
  • Part of the flexibility with variables (labels) brings complexity, as there is no list to choose from, you need to know what variable name you are looking for.

Return on Investment

  • My company does not utilize Digital Analytix for our own service, we simply provide professional services for it. As such, I can't really answer this question in a meaningful way.

Very advanced, highly customizable tool without the ownership costs

Tanja Wisskirchen-Curtis
Digital Analytics Sr. Consultant at Society Consulting (51-200 employees employees)

Pros

  • Extremely flexible with the ability to customize metrics and dimension to meet business needs. While the tool has common default metrics (Page views, visits, visitors, link clicks etc.) and dimensions (Time, URL, Page Domain, Referral etc.) we are often requesting custom dimensions or metrics based on business logic, lookup tables and/or certain labels/parameters.
  • Ability to separate very large sites into separate entities or data sets to allow for more accurate and quicker reporting of large sites.
  • Meets the needs of both power analysts, as well as, basic users through different UI capabilities that are simply on different tabs next to each other, for each access.

Cons

  • An interface for the more basic user that is similar to a Google Analytics or other web analytics tool. One that allows quick viewing of key high level metrics with drill down capability and/or lead to similar reports for further analysis with just a click.
  • Of course I haven't see a tool do this well in the UI yet, but a hover over data dictionary for metrics and dimensions and link to a pop-up with a more detailed business and technical description. Should be a attribute of a new metric or dimension and editable by admins. As opposed to having to maintain a data dictionary separately.

Return on Investment

  • First of all, the ability for large companies to do cross site analysis. Understand the behaviors of users as they traverse different sites and what information they need before taking an action (signing up, buying something etc.).
  • Allows various types of users to get data they need, from the most advanced users to the more basic or executives using dashboards. This leads to a cost savings so that many tools do not need to be deployed in order to meet various users needs.
  • DAx and the Office Link plug-in allow teams to not have to recreate a Datamart for their own reporting purposes, which often leads to different definitions of metrics and dimensions and costs. This makes cross enterprise reporting almost impossible Thru the use of the Office Link Plug in a team can pull in metrics and feed, for example, an Excel dashboard and integrate offline metrics as well for a comprehensive look at their business.

Choosing Digital Analytix

Kralik, Thomas
Vice-President Campaign ROI at REVOLT Media & TV (51-200 employees employees)

Pros

  • In working for an innovative company that is constantly evolving, it is important to use a product that can accommodate new products and offerings.

Cons

  • The product is so flexible that it takes a while to become comfortable with its use and formats. They are currently working on a new release that should simplify things considerably.

Return on Investment

  • I have confidence that current and future content will be captured accurately.

Digital Analytix Review

Verified User
Analyst in Marketing (5001-10,000 employees employees)

Pros

  • Data is stored at a raw user level and easily extracted via tools in the user interface as well as through export APIs, which for our company is extremely important in order to keep our Digital Analytics data married to our other company data.
  • The implementation is extremely easy for developers, particularly given the open platform that allows for a completely custom schema.
  • The platform is capable of reporting and segmenting all in real-time - having used other comparable tools in this space (admittedly not in two years now), I was extremely impressed with how well Digital Analytics was able to handle this given that other tools struggle with it.

Cons

  • While I know they are making strides in this area, Digital Analytix is definitely built with power users in mind. The learning curve can be steep.
  • Because the platform is non-restrictive in terms of label/variable naming, power users need to have intimate knowledge of their schema in order to build reports on their custom variables.

Return on Investment

  • The insights gained from Digital Analytix have aided us in making numerous key strategic decisions around the platforms on which to offer content and the value of our digital properties to the business.

Digital Analytics, a review from a Consultant.

Verified User
Consultant in Product Management (11-50 employees employees)

Pros

  • DAx has a really flexible user interface and if implemented correctly has the potential for great reporting.
  • StreamSense is an excellent video counting add on for DAx. Gets very granular data.
  • The virtual sites concept really makes segmenting data very efficient and logical.

Cons

  • Customer Support could certainly be better.
  • Need to extend support for more platforms, i.e. AppleTV, XBOX One, Windows 8, etc.

Return on Investment

  • Positive impacts have been that we've been able to tag platforms that other vendors currently do not support.
  • Negative impacts have been delays in getting appropriate support for new platforms.

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