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Adobe Experience Manager

Score8.4 out of 10

295 Reviews and Ratings

Top Performing Features

+3%

Role-based user permissions

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Cat avg: 8.2

+4%

Publishing workflow

The software allows users to set up a custom workflow for updating the website, including approval processes.

Cat avg: 7.8

-2%

Internationalization / multi-language

The software supports multiple languages, countries, currencies, etc.

Cat avg: 8.2

-4%

API

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Cat avg: 8.2

Worst Performing Features

-5%

Code quality / cleanliness

Code generated by WYSIWYG editor is clean and validates according to W3C standards.

Cat avg: 7.1

-12%

Admin section

The admin page is easy to navigate and use.

Cat avg: 7.9

-3%

SEO support

The CMS helps users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.

Cat avg: 7.3

Adobe Experience Manager Features from Reviews

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8.4+3%
  • Role-based user permissions

    Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

    Category average: 8.2

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.0-2%
  • API

    An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

    Category average: 8.2

  • Internationalization / multi-language

    The software supports multiple languages, countries, currencies, etc.

    Category average: 8.2

Web Content Creation

Features that support the creation of website content.

7.5-3%
  • WYSIWYG editor

    What-You-See-Is-What-You-Get editing tool allows users to build pages without writing code.

    Category average: 8

  • Code quality / cleanliness

    Code generated by WYSIWYG editor is clean and validates according to W3C standards.

    Category average: 7.1

  • Admin section

    The admin page is easy to navigate and use.

    Category average: 7.9

  • Page templates

    The CMS has standard webpage templates or types of web pages (e.g. homepage, article page, interior page, blog page, etc.); users can also build custom templates.

    Category average: 7.9

  • Library of website themes

    A library of website frameworks or themes is available as a starting point for building a website.

    Category average: 7.6

  • Mobile optimization / responsive design

    The CMS helps users build webpages that work well on mobile devices – whether m-dot pages or responsively designed pages.

    Category average: 8

  • Publishing workflow

    The software allows users to set up a custom workflow for updating the website, including approval processes.

    Category average: 7.8

  • Form generator

    Users can build website forms for visitors to fill out.

    Category average: 7.9

Web Content Management

Features for managing website content

7.3-3%
  • Content taxonomy

    Users can create multiple levels and types of content categories including tags.

    Category average: 7.9

  • SEO support

    The CMS helps users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.

    Category average: 7.3

  • Bulk management

    Users can change an attribute on a group of documents or sites all at once through features such as global search and replace, making bulk changes easier.

    Category average: 7.3

  • Availability / breadth of extensions

    There is a broad library of extensions, plug-ins, modules or add-ons that allow users to easily customize their websites without building custom code.

    Category average: 7.8

  • Community / comment management

    Users can put post/page comments through an approval process, auto-approve commenters based on their email addresses, block commenters by IP address, delete comments, etc.

    Category average: 7.8

Adobe Experience Manager Features from the Vendor

Digital Experience Platform

Vendor-reviewed
  • Campaign management

    Management for social, advertising, and email campaigns.

  • Cloud enablement

    The ability to create, deploy, and operate IT resources and infrastructure on the Cloud.

  • Content classification

    Groups content into logical clusters.

  • Multi-channel content personalization

    Tailoring web content to user preferences and behavior for a consistent experience across multiple touchpoints.

  • Customer data analytics

    Provides metrics on consumer information and behavior to help increase demand generation and customer retention.

  • DXP Third-Party Integrations

    API-enabled integrations with third-party software such as social media, CRM, CMS, web analytics, and eCommerce platforms.

  • Multi-website management

    Allows users to manage multiple websites for all of their brands from one place.

  • Digital asset management

    Provides organizations with the ability to create, access, and manage digital asset files from a single central platform.

  • Editorial workflows and task management

    Allows users to track and manage tasks and team collaboration related to content editing and publishing.

Web Content Creation

Vendor-reviewed
  • WYSIWYG editor

    What-You-See-Is-What-You-Get editing tool allows users to build pages without writing code.

  • Code quality / cleanliness

    Code generated by WYSIWYG editor is clean and validates according to W3C standards.

  • Content versioning

    The system tracks versions or has some sort of content archiving in place, so that users can go back to a previous version of the website if problems arise.

  • Admin section

    The admin page is easy to navigate and use.

  • Page templates

    The CMS has standard webpage templates or types of web pages (e.g. homepage, article page, interior page, blog page, etc.); users can also build custom templates.

  • Library of website themes

    A library of website frameworks or themes is available as a starting point for building a website.

  • Mobile optimization / responsive design

    The CMS helps users build webpages that work well on mobile devices – whether m-dot pages or responsively designed pages.

  • Publishing workflow

    The software allows users to set up a custom workflow for updating the website, including approval processes.

  • Form generator

    Users can build website forms for visitors to fill out.

  • Content scheduling

    Users can schedule content to publish at a certain date and time.

Web Content Management

Vendor-reviewed
  • Internal content search

    Users can use a search index to find content.

  • Content taxonomy

    Users can create multiple levels and types of content categories including tags.

  • SEO support

    The CMS helps users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.

  • Browser compatibility

    The CMS helps users build webpages that function well on all or most Internet browsers.

  • Bulk management

    Users can change an attribute on a group of documents or sites all at once through features such as global search and replace, making bulk changes easier.

  • Page caching

    The CMS uses page, template, query and tag caching to optimize website speed.

  • Availability / breadth of extensions

    There is a broad library of extensions, plug-ins, modules or add-ons that allow users to easily customize their websites without building custom code.

  • Website analytics

    Built-in feature or plugin allows administrators to evaluate site traffic.

Customer experience management

Vendor-reviewed
  • Product usage analytics

    The ability to see how, where, and when users are using your platform (e.g. how long users spend on a page, which actions they take, etc.)

  • Customer experience profiles

    Profiles that correspond to individual customers or accounts and display a record of interactions your brand has had with that customer.

  • AI-powered recommendations

    Customer experience optimization recommendations that are driven by AI-recommendations.

  • Website A/B testing

    The ability to A/B test your website and optimize parts of the customer experience with your product.

Results and Analysis

Vendor-reviewed
  • Conversion tracking

    Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.

  • Test reporting

    Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.

Platform & Infrastructure

Vendor-reviewed
  • API

    An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

  • Internationalization / multi-language

    The software supports multiple languages, countries, currencies, etc.

Security

Vendor-reviewed
  • Role-based user permissions

    Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

  • Version history

    Version history

  • Simple roll-back capabilities

    Simple roll-back capabilities