Adobe Experience Platform Reviews & Insights

We use pieces of the platform, specially AEM, Target, Analytics, and Adobe Launch. It's used by brands within our ministry but not all departments. The platform helps govern our data collection, website structures, and provide one unified toolset that can be used across our business.

The Adobe Experience Platform is well suited for companies that are maturing or have matured in their digital offerings and are looking for very sophisticated tools to elevate to the next level. It's also for well resourced teams, both financially and head count to take advantage of the deep functionality and integrations.

We use AEP to host our marketing and sales data for specific use cases. Activating profiles with RT-CDP to various destinations are seamless and very easy to execute. We also use CJA for reporting and since it’s based on AEP, there is definitely a lot of customer data we are able to analyze, especially between offline and online channels.

I think AEP is ahead of its competitors when it comes to hosting customer data for various use cases. It’s seamless integration with other Adobe products like AJO or CJA make it a very compelling overall package.

We use AEP to build segments of audiences to get a better understanding of who is using and interacting with our websites and content.

It is good at what it does.