Adobe Marketing Cloud Reviews and Ratings

Rating: 9.2 out of 10

Score

9.2 out of 10

Reviews

14 Reviews

Adobe (Marketo) does it all. Will you use it all?

Rating: 8 out of 10

Incentivized

June 19, 2024

Use Cases and Deployment Scope

We implemented it to get more sophisticated in the designs of our emails and to add a level of automation that we hadn't had previously. Where I am most familiar with this product was at a non-profit that doesn't have a sales team so we were not be able to use it to it's full capability. In my brief time using it as a SaaS company we were using much more of the features and functionality.

Pros

Automate email workflows
Easily transfer leads/MQLs over to sales reps
Inserting dynamic content into emails, landing pages, etc

Cons

Tracking clicks on specific links on landing pages
Pricing is typically one of the highest
Ease of integration with the "smaller" databases. It's easy to integrate with SalesForce but others may pose some problems.

Likelihood to Recommend

I think it it better suited for larger organizations who have a deep sales force. The larger your marketing department is the better fit Marketo is. I have used it in a small association setting and it brought out marketing to another level for sure, but we were not built to be able to take advantage of all the software has to offer.

Daniel McHugh

Director of Marketing in Marketing at National Institute for Trial Advocacy (11-50 employees)

Vetted Review

10 years of experience

View profile

Only for the long term, serious and large scale customers.

Rating: 8 out of 10

Incentivized

July 6, 2022

Use Cases and Deployment Scope

Web analytics, Audience management, Tag management, Media reporting. Adobe Marketing Cloud offers us a way to put all of our data (1st, 2nd,3rd party) in one place, and allows us an interface to look at real-time/past data with ease.

Pros

Great set of features
User interface of workspace is very friendly and quick
Integrations with 3rd parties are solid

Cons

Expensive
Very limited tech support
hard to setup
some features restricted behind a paywall

Likelihood to Recommend

I would recommend this if you're willing to pay for the whole set of features and your budget allows for it. If you're looking for a quick-fix simple tool, this is not it. You'd also need a lot of time and resources to implement the tools on your websites before you can get started.

Saiprasad Pashupulate

Manager digital Marketing in Marketing at Applied Data Finance (201-500 employees)

Vetted Review

3 years of experience

Great Tool for Every Business

Rating: 9 out of 10

Incentivized

April 26, 2022

Use Cases and Deployment Scope

We use Adobe Marketing Cloud to create email drafts, pull lists that are synced to other data systems, and deploy emails to lists of people sometimes as large as hundreds of thousands. This tool avoids the impossible task of having to individually and manually send emails rather than using triggers.

Pros

It works very well with other data systems such as Salesforce and Workfront.
It is very user friendly and offers help if needed.
Updates are consistent but don't happen too often.

Cons

Sometimes there are odd restrictions with tokens/links in the email build tool.
Duplicates of contacts sometimes occur which causes confusion.
We have to work with an agency every week because of the vast components our company still doesn't understand perfectly.

Likelihood to Recommend

My department is marketing technology, it is very useful and vital for my department and the communication, events, and sales departments to use but not so much for the supply chain and financial departments.

Jack Eizenhafer

Marketing Specialist in Marketing at SAE International (1001-5000 employees)

Vetted Review

1 year of experience

Adobe Marketing Cloud will give you 360 degree view of your customer

Rating: 9 out of 10

Incentivized

June 13, 2019

Use Cases and Deployment Scope

Adobe Marketing Cloud is used by multiple divisions that cover almost the whole organization. It helps multiple business challenges, from understanding customer preferences while using an e-commerce website to responding to a digital marketing campaign, emails, or social media campaign. Adobe Marketing Cloud provides a bunch of different types of applications that can be integrated to get a 360-degree view of your customers.

Pros

Adobe Marketing Cloud provides strong capabilities and applications that help better run digital marketing campaigns, manage content and understand an insight.
Adobe Marketing Cloud also provides tools to A/B test, CMS, and manage digital campaigns.
It also provides strong capabilities to get an insight with Analytics to better understand the user journey.

Cons

Customer services could be improved for smaller clients. Adobe Marketing Cloud provides great support for most of its customers, however, it may not work well enough for smaller engagements.
Adobe could offer multiple price options based on the usage, which is missing at the moment.

Likelihood to Recommend

Adobe Marketing Cloud is suited well for large organizations with a need to create and understand end-to-end digital marketing content and campaigns. It is less appropriate for smaller organizations who may not have enough features and customers to manage, since price could be a challenge for smaller organizations.

Verified User

Employee in Information Technology (51-200 employees)

Vetted Review

3 years of experience

Adobe Marketing Cloud is a Powerful, but Pricey Tool

Rating: 9 out of 10

Incentivized

January 14, 2019

Use Cases and Deployment Scope

We use Adobe Marketing Cloud to track and implement marketing campaigns for our site. Only a few departments in our organization have first-hand use of the tool, but its effects are felt across our entire company. We use the analytics outputs to gauge the success of a campaign and make decisions on how future campaigns will run. Adobe Marketing Cloud is really a great tool to handle every aspect of our marketing strategy.

Pros

Adobe Marketing Cloud has very detailed analytics outputs, assuming you have set your campaigns and assets up correctly.
While the implementation of Adobe Marketing Cloud happened a few years ago and was a lengthy process, the attention to detail and around the clock service of the implementation and success teams was greatly appreciated by us. We have been seeing the effects of a job well done by them for years now.
Adobe Marketing Cloud allows us to manage all of our targeted campaigns, emails, social media, on-site ads, etc. all in one place.

Cons

Adobe Marketing Cloud is fairly expensive compared to some of the other tools out there. While it does provide an excellent tool for the price, it can be a little daunting to some.
The learning curve with Adobe Marketing Cloud is fairly steep. When we bring on new employees that will work directly with the tool, it can take weeks until they are up to speed.
Like it mentioned before, the initial implementation was a fairly lengthy and complicated process. Staying on top of new campaigns does require quite a bit of knowledge of the tool and our process in order to be properly launched.

Likelihood to Recommend

I would recommend Adobe Marketing Cloud as a great tool in the right situation. If you are a larger company that wants to run multiple campaigns at once and has a large team dedicated to this, then Adobe Marketing Cloud could be a good solution for you. If you are a smaller company, the price alone could take Adobe Marketing Cloud off your radar. There are much cheaper options out there if you are running on a smaller scale.

Verified User

Analyst in Product Management (501-1000 employees)

Vetted Review

2 years of experience

A powerful (and $$$$) suite of solutions for digital marketing!

Rating: 10 out of 10

Incentivized

August 27, 2018

Use Cases and Deployment Scope

We use Adobe Marketing Cloud as one of the key solutions for digital marketing and its entire ecosystem. We use it with some of our clients, to help us with the key issues we address with our clients, such as investment optimization, relevant analytics, data prediction, anomalies, audience building, and campaign segmentation, among others.

Pros

Integration with several tools of the Adobe Suite and the main marketing platforms
Amazing analytics platform. It enables both simple day-to-day analyses and more robust analyses, with customized models of assignment, anomaly identification features, and others.
Customizable. The Marketing Cloud is moldable according to your business needs.

Cons

The analytics platform (old Omniture.) Not so friendly. There is a higher learning curve if we compare with other platforms in the segment.
Sometimes the integration with Adobe Media Optimization and Analytics has a big delay.

Likelihood to Recommend

I highly recommend the Adobe Marketing Cloud Suite because it offers a series of products that can serve both a medium business and a large multinational, as it offers a series of solutions for various segments of the market. It is extraordinarily customizable. I would not recommend it for small businesses, because other platforms can supply the need well and are even cheaper

Verified User

Consultant in Information Technology (201-500 employees)

Vetted Review

3 years of experience

An End-to-End Digital Marketing Platform in a Nicely Packaged Suite

Rating: 7 out of 10

Incentivized

August 2, 2017

Use Cases and Deployment Scope

Adobe Marketing Cloud is a has been a strong tool for our all-in-one solution for end-to-end digital marketing services. The Experience Manager is a strong tool that helps get a campaign off the ground with great content that we use and disperse across numerous digital channels to reach the audiences that matter most to our clients. The targeting capabilities have been on point thus far, and the ability to track and report on all of our efforts in real time has been critical in showcasing our ROI to clients.

Pros

End-to-end digital marketing suite gives you all the tools you need to create, strategize, execute and track a digital campaign.
The Experience Manager is great for managing campaign assets and group collaboration.
Targeting has been solid to reach audiences with content that is personalized to their interests.
Adobe Analytics has proven to be quite competitive in showcasing our ROI to clients.

Cons

The marketing suite is very costly, and often it is difficult to pass through those costs effectively for profitability.
Invoice/Estimate management within the suite would be beneficial, but is currently lacking.
The social media management services within the suite are strong, but not the best available. Bulk posting and cross-platform can sometimes be clunky and inefficient compared to competitors.

Likelihood to Recommend

If you have a rather large budget and/or several clients to take advantage of the AMC, you would likely benefit from its all-in-one solutions. There are a myriad of excellent tools for digital marketing professionals to take advantage of within the suite, and creating a campaign becomes much more manageable for collaboration and execution through to reporting thanks to the suite's vertically integrated nature.

Jorden Beatty

Digital Marketing Director in Marketing at LGD Communications (11-50 employees)

Vetted Review

2 years of experience

View profile

Top of the line and top of budget $$$

Rating: 8 out of 10

Incentivized

March 31, 2017

Use Cases and Deployment Scope

As an agency, Adobe Marketing Cloud is one of our key partners. Depending on our clients' needs, we may recommend implementation of Adobe or develop strategies to use it efficiently. It is the industry leader in marketing cloud tech, focused on the idea of account-based marketing -- marketing to each individual prospect or customer through integration of data and highly-specific targeting. Though the tool unites marketing and development teams, it's essential to foster that unity in practice too.

Pros

personalized marketing through a clear and complete understanding of how all marketing channels are working together
visualized customer experience, showing marketing efforts and customer reactions
marketing automation, easy to set up repeating workflows like emails to support specific behavioral targeting

Cons

Price - it's very expensive which leaves it out of reach for mid-level and smaller companies
clunky visuals - competitors like Oracle have a more aesthetically appealing interface, though less functionality
constantly changing, names of modules are changing as Adobe acquires new tech and phases it into existing cloud

Likelihood to Recommend

If you have a sizable budget and the ability to oversee both marketing and web development teams, Adobe might be right for you. If you only oversee marketers, you will not be able to get the full value out of the tool. Plus, if it's out of your price range or at the very top, you won't be able to do some of the custom set up that might be needed.

Verified User

Strategist in Marketing (201-500 employees)

Vetted Review

2 years of experience

Invest in human capital before you invest in the tool

Rating: 7 out of 10

Incentivized

March 29, 2017

Use Cases and Deployment Scope

As an agency, we used Adobe Marketing Cloud to help our clients analyze and optimize their website and media performance.

Pros

Online behavior data collection
Testing and targeting different user experiences
Integrating 1st and 3rd party data to build audiences

Cons

Implementation and activation still requires high level of expertise
Reporting and analysis can be cumbersome and inflexible

Likelihood to Recommend

I recommend Adobe Marketing Cloud for larger, more sophisticated enterprises that have the organizational capabilities to act on the insights that Adobe Marketing Cloud provides. Smaller enterprises would be better suited starting off with a less expensive option and investing more in human capital before moving to Adobe Marketing Cloud.

Verified User

Director (1001-5000 employees)

Vetted Review

13 years of experience

Roll Back Your Project Timeline

Rating: 10 out of 10

Incentivized

March 28, 2017

Use Cases and Deployment Scope

Adobe Marketing Cloud is being used throughout my department to keep every project in sync. This tool allows my team to address different aspects of a project simultaneously. This approach increases efficiency and shaves valuable time off of multiple projects at once. The tool allows for any changes to be updated real time. This keeps everyone working on the latest version of the project at all times.

Pros

This tool allows for real time project management.
Keeps the latest version synced up for all team members.
Allows easy access to projects from anywhere.

Cons

More training videos on updates.

Likelihood to Recommend

Adobe Cloud Marketing is perfect for our organization as we continue to grow. It allows for all of our material to be maintained in one area. This tool allows our staff to continue working from home and contributes to a better work/life balance. I cannot say enough about its ease of use. The access to all of the Adobe programs allows us to save money on potentially purchasing unneeded software.

Richard Longo

Director of Marketing in Marketing at Flycast Partners (51-200 employees)

Vetted Review

2 years of experience

View profile

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Adobe Marketing Cloud is a Powerful, but Pricey Tool

Rating: 9 out of 10

Incentivized

January 14, 2019

Use Cases and Deployment Scope

Pros

Adobe Marketing Cloud has very detailed analytics outputs, assuming you have set your campaigns and assets up correctly.
While the implementation of Adobe Marketing Cloud happened a few years ago and was a lengthy process, the attention to detail and around the clock service of the implementation and success teams was greatly appreciated by us. We have been seeing the effects of a job well done by them for years now.
Adobe Marketing Cloud allows us to manage all of our targeted campaigns, emails, social media, on-site ads, etc. all in one place.

Cons

Adobe Marketing Cloud is fairly expensive compared to some of the other tools out there. While it does provide an excellent tool for the price, it can be a little daunting to some.
The learning curve with Adobe Marketing Cloud is fairly steep. When we bring on new employees that will work directly with the tool, it can take weeks until they are up to speed.
Like it mentioned before, the initial implementation was a fairly lengthy and complicated process. Staying on top of new campaigns does require quite a bit of knowledge of the tool and our process in order to be properly launched.

Likelihood to Recommend

Verified User

Analyst in Product Management (501-1000 employees)

Vetted Review

2 years of experience