Adobe Marketing Cloud

We implemented it to get more sophisticated in the designs of our emails and to add a level of automation that we hadn't had previously. Where I am most familiar with this product was at a non-profit that doesn't have a sales team so we were not be able to use it to it's full capability. In my brief time using it as a SaaS company we were using much more of the features and functionality.

• Allowed us to increase the number of emails that went out the door without inundating our members with more email due to the levels of segmentation we could now activate.
• We can add communication limits to make sure people only get a certain amount of messages from s in a given time period.
• We decreased the time it took for a lead to make it to the sales team to a matter of seconds.

HubSpot Marketing Hub and Salesforce Marketing Cloud

HubSpot Marketing Hub, HubSpot Service Hub, iMIS Engagement Management System, SlickText, Feathr

We use Adobe Marketing Cloud to create email drafts, pull lists that are synced to other data systems, and deploy emails to lists of people sometimes as large as hundreds of thousands. This tool avoids the impossible task of having to individually and manually send emails rather than using triggers.

• The Design Studio and Email building tool.
• Triggers that are automated to send additional emails or have sales reach out to leads.
• The reports dashboard which shows click to open ratios and deliverability.

• It has helped us track our ROI better and see costs versus revenue coming in directly from emails.
• A/B testing is very helpful to ensure the best email is being chosen to get sent out.
• Our deliverability has improved a lot.

AwsQuality Salesforce Services, Adobe Workfront, Adobe Marketo Engage

Web analytics, Audience management, Tag management, Media reporting. Adobe Marketing Cloud offers us a way to put all of our data (1st, 2nd,3rd party) in one place, and allows us an interface to look at real-time/past data with ease.

• Analytics
• Data marketplace
• Media tracking

• Positive- increased visibility and more perspectives on campaign performance
• Positive- Very quick way to extract data with a user interface that's easy to work with
• Negative- overages are too high, there are no alerts to warn you of server call usage limits.

• Team collaboration has vastly improved, especially when working with third-party vendors.
• Reporting has become more streamlined and accessible to our clients.
• Campaign creation and organization has been moved to the cloud, freeing up agency resources and increasing overall efficiency.

Moz and HubSpot

Sprout Social, Adobe Experience Manager, Active Collab, Microsoft Office 365, Google Analytics

• We are now able to better understand the user's behaviors in our site
• The statistics we get through the integration of Adobe Marketing Cloud systems is being very helpful to come up with ideas for improvements
• We don't need to spend time and energy installing and maintaining Web Servers or Systems, as Adobe Marketing Cloud free us to focus on our business