Adobe Real-Time CDP

We use Adobe Real-Time CDP to improve our clients' life

I thought it was a complex license and product but it works well for mid enterprise companies

Most of the problems relies on data quality, data activation and most of them on internal (in-house) and local regulations. There exist some force limitation form he product too to adapt it to the technology architecture.

Well Suited
For FSI and 100% digital business models. Guarantee and facilitate the identity relation individually.

Less Appropiate
Even when you have a B2B tier there's is a lot to enhance in this to manage a sales management pipeline. It would be perceived as a CRM evolution/ substitution.

The business line was looking to reduce the dependency on the IT teams and bolster personalization

Did not support B2B2C resulting in a v very complex data model and not user friendly to the marketing team to use

We use RTCDP to build audiences for paid media, on-site personalization, and email campaigns through AJO. Our use cases span across all banking products but are rooted in improving our personalization efforts.

Improving the accuracy of of our paid media audiences and can improve the overall match rate compared to our previous DMP solution.

I work for Dick's Sporting Goods and we use RTCDP to collect data, create audiences and run journeys. Our main problem with it though is that we have a contract for AEP but are unable to use AJO as an esp due to a contract with another vendor. We wont be able to unlock the full capabilities until this contract ends

It is great as a CDP when your org is only using Adobe tools but due to the fact that we have other vendors, it is unable to work fully as expected.

Adobe RTCDP is our enterprise customer Data platform adapted as part of strategic initiative to move to Adobe suite of products for marketing and experience automation. It works well along with AEP, AJO and CJA

It is still very powerful CDP, specifically its functionality of real-time segmentation and activation

We use Adobe Real-Time Customer Data Platform for a range of customer acquisition, engagement and retention use-case for financial services businesses across multiple geographies. Our most critical use-case is personalisation of customer experience across digital touch points.

CDP enables most digital marketing use-case at a high scale, including personalization, paid media retargeting and marketing automation.
CDP is not suited for handling complex curation on data, especially when users have arrays of product info, the segmentation is quite complicated. Also the smaller campaigns where the data sources simply contain a flat file list of email addresses,

We use Adobe Real-Time Customer Data Platform to activate personalization at scale use cases by streamlining data collection and then activating on the relevant audiences that we create from the underlying data. It serves as the brain behind our activation engine. We use it to learn from the performance of the data as well.

- It is well suited for when customers have their data structured in a data lake already where they can readily access it. - This is suited for those customers who are looking for a way to better understand their customers and then communicating with them to track their journey throughout.

We use Adobe Real-Time Customer Data Platform to stitch online customer data to customer data from offline platforms, ERP systems, CRM and Sales cloud platforms. The use cases are for Marketing and Communications teams and the problems it addresses is stitching website data (Adobe Analytics) to data from all the other platforms . We are also using CDP profiles for AJO use cases.

Identity Graph and Separate Profile Store

Building audiences across our organization

Pros: Access to the unified data profile and data store.
Cons: STability of platform