Dashboards fit for all media agencies!
Rating: 8 out of 10
IncentivizedUse Cases and Deployment Scope
In one of my previous roles (digital marketing agency), we utilised Advertity for data visualisation on a number of our different clients. As we were an agency that had a vast amount of services, and provided a lot of these for our clients it meant that we needed to be experts on our data set and what it was doing. We used Advertity to combine all of our insights together, particularly to be utilsed by our paid media team, to provide opportunities for enhancements. I was a user that often went into the dashboard and reviewed the data.
Pros
- Customizable dashboards, that you could change and make unique to your specific need / business.
- Combining a range of data sets into one view.
- Easily sharable insights, that you can share internally or also with clients.
Cons
- I think it would have been more user friendly if there was more labelling capabilities, so that when you are sharing the dashboard they would explain what the data is - rather than depending on someone knowing how to use the dashboards or being there to explain it.
- Our teams found that some of the scheduling functionality could be a little big buggy, so this was something that needed extra care and attention, so therefore may be an area that needs to be improved (unless it was just our account and usage).
Likelihood to Recommend
Adverity is particularly useful if there is a large range of data sets that you want to combine to get an 'overall' view. Previously we had used Google Analytics, but found that this was too useful for our big client accounts that we were working on. So I think that if there is an individual who is responsible for analytics or data, and also a paid media team then this is a tool which is essential. For companies that have limited activity then I think this tool could potentially over-complicate for less reward.
Vetted Review
1 year of experience