Agility Precision Advertising Platform

Agility is presented as a solution for precision advertising as opposed to brand awareness, which they describe as the third pillar of digital advertising after paid search and paid social. Precision advertising merges channels and ad formats into one platform to give the user control and the ability to optimize every aspect of the ad experience for each persona, from first touch to conversion. The platform can also measure ad performance using rigorous data science methods to help create an understanding of the impact on revenue and other channels.